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YouTube is developing AI detection tools for music and faces, plus creator controls for AI training

Also of note, YouTube is in the early stages of coming up with a solution to address the use of its content to train AI models.
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YouTube is developing AI detection tools for music and faces, plus creator controls for AI training

YouTube creators can now test multiple video thumbnails

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is now widely available.  When creators publish a new video (or update an existing video), they can test up to three thumbnails, […]
© 2024 TechCrunch. All rights reserved. For personal use only.
YouTube creators can now test multiple video thumbnails

YouTube Music officially rolls out podcasts for listeners in the US

YouTube Music is officially adding podcasts to its platform in the United States on Android, iOS and the web. The rollout comes a few months after YouTube podcasting head Kai Chuk revealed that podcasts would be added to YouTube Music soon.
The update allows users watching podcasts on the main app to continue listening to them on YouTube Music. The company notes that all users can listen to podcasts on-demand, offline, in the background, and while casting and can seamlessly switch between audio-video versions on YouTube Music.
“This podcast listening experience is different from our music listening experience where you need a Premium or Music Premium subscription to enjoy some of these features,” the company wrote in a blog post. “This new podcast listening experience complements the podcast video experience on YouTube.”
Podcasts in YouTube Music will be available regardless of whether you have a YouTube Premium subscription. YouTube even notes that paying customers may encounter host-read endorsements or sponsorship messages when listening to podcasts on YouTube Music.
Image Credits: YouTube
YouTube is rolling out the update to all of its listeners in the United States gradually, which means not everyone may see it yet. The company said it plans to bring podcasts to YouTube Music to users outside the United States soon but didn’t provide any specific launch details.
The YouTube Music Home tab now includes a new “Podcasts” tab that takes you to a dedicated feed, which will display your favorite podcasts and recommended episodes.
YouTube is advising creators that if their podcast is audio-only, they should consider uploading a video with a static image or use audiograms or other dynamic video formats. The company notes that it will soon offer creators the option to directly upload their audio podcasts via RSS feeds to both YouTube and YouTube Music.
According to previous reports, YouTube isn’t looking to sign exclusive deals with podcasters, which has been a key strategy at Spotify. YouTube instead seems to be focused on melding the experience of listening to podcasts on video and audio.

YouTube Music contractors win historic union vote

YouTube Music officially rolls out podcasts for listeners in the US by Aisha Malik originally published on TechCrunch
YouTube Music officially rolls out podcasts for listeners in the US

YouTube continues to see ad revenue decline, 2.6% drop YOY

Alphabet reported Tuesday its latest earnings, citing that YouTube saw ad revenue fall 2.6% year over year as advertisers pulled back from the platform due to economic uncertainty. YouTube only raked in $6.69 billion in advertising revenue for the first fiscal quarter of 2023 compared to the $6.87 billion during the same period last year.
Despite the disappointing number, YouTube managed to slightly beat analysts’ expectations of $6.6 billion.
This is the third quarter in a row that YouTube’s ad revenue decreased. The downward sliding figures are a cause of concern for content creators, who look to ad revenue to earn income.
The company attempted to offer reassurance during Tuesday’s earnings call, choosing to focus on its success with the short-form video feature Shorts.
“Last year the number of channels that uploaded to Shorts daily grew over 80%. Those posting weekly on Shorts saw the majority of new channel subscribers coming from their Shorts posts,” Sundar Pichai, CEO of Google and Alphabet said.
As the platform experiences intense competition from rivals like TikTok, the company continues to focus on the Shorts to boost its growth. In November 2022, YouTube rolled out Shorts to smart TVs. Google announced in February that Shorts has reached 50 billion daily views.
“We’re seeing strong watch time, growth… monetization is also progressing nicely. People are engaging and converting on ads across Shorts at increasing rates,” added Philipp Schindler, Google’s chief business officer.
YouTube also reiterated plans to ramp up its efforts to make YouTube more shoppable. The company partnered with Shopify last year to enable YouTubers and merchants to feature products on their channels.
“Shopping on YouTube… It’s still super early days. One highlight last year, we brought shopping to more creators and brands by partnering with commerce platforms like Shopify. Now more than 100,000 creators, artists and brands have connected their own stores to their YouTube channels to sell their products. We’re excited about the potential ahead,” Schindler said.
The company confirmed to TechCrunch in November that it plans to add shopping features to Shorts.
Overall, parent company Alphabet reported $69.8 billion in revenue for the first quarter of 2023, a 3% increase from the same year-ago period.
YouTube CEO Susan Wojcicki stepped down from her role in February, taking on an advisory role across Google and Alphabet. Neal Mohan, chief product officer, is the new CEO.
In January, Alphabet cut 6% of its workforce, which affected 12,000 employees.

YouTube Shorts begins testing shopping features and affiliate marketing

YouTube continues to see ad revenue decline, 2.6% drop YOY by Lauren Forristal originally published on TechCrunch
YouTube continues to see ad revenue decline, 2.6% drop YOY