Архив за месяц: Февраль 2016

Monetizing Mobile Gaming

 The mobile gaming industry made $29 billion in 2015 — and it is only set to continue growing (with estimates as high as $49 billion by 2018). But the mobile gaming industry is in the “wild west” phase of its history right now, with the constant improvement of mobile devices and so many variables to successful monetization. Though it’s difficult to know exactly what… Read More

Monetizing Mobile Gaming

HTC Hints It’s Looking At Mobile VR

 Despite not unboxing a new high end smartphone at Mobile World Congress this week, embattled mobile maker HTC has told TechCrunch it’s not ready to admit premium defeat — saying it has a new flagship device coming soon… Read More

HTC Hints It’s Looking At Mobile VR

Tablets Are Dead

 In 2010, tablets were supposed to be the new hot thing. Apple released the first iPad, Samsung was working on the Galaxy Tab and countless others were about to flood the market with Android tablets. Six years later, there weren’t any tablets at Mobile World Congress in Barcelona. Companies and consumers have moved on. Tablets are dead. Read More

Tablets Are Dead

Drawbridge Is Building A Business Beyond Ad Targeting

 Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More

Drawbridge Is Building A Business Beyond Ad Targeting

Pocket Wants You To Read Ads Later Too

 But these aren’t the crappy click-bait you see below lots of blog posts. “We’re being very choosy” Pocket founder Nate Weiner tells me. “We don’t want this to become the bottom of the barrel content.” If Pocket can convince users that these articles would be worthy of appearing in its app even if it wasn’t sponsored, it could become the home for… Read More

Pocket Wants You To Read Ads Later Too