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Tinder now testing video chat in select markets, including US

Tinder announced this morning it will begin to test video chat in its mobile dating app with some members in select worldwide markets, including in the U.S. The feature, which allows Tinder matches to go on “virtual” dates when both opt in, will first be available to users in Virginia, Illinois, Georgia and Colorado in the U.S., as well as in Brazil, Australia, Spain, Italy, France, Vietnam, Indonesia, Korea, Taiwan, Thailand, Peru and Chile, also with some members.
Parent company Match had first promised it would introduce video chat in Tinder as part of its Q1 2020 earnings report and touted the feature as a way Tinder was evolving its business in the face of the coronavirus pandemic. The company had also then detailed the pandemic’s impact on its app, which had slowed Tinder user growth in the quarter as social distancing requirements and government lockdowns went into effect.
Tinder ended Q1 with 6 million subscribers, up from 5.9 million in December 2019 — meaning it only added 100,000 paid subscribers during the quarter. For comparison, in the year-ago quarter it added 384,000 paid users. Tinder’s average revenue per user (ARPU) also grew just 2%, mainly due to purchases of à la carte features, not subscriptions.
Tinder parent Match says it had tested video at various times before the COVID-19 outbreak, but said it never saw significant adoption. The pandemic has changed things, however. Today, Tinder allows users to search for matches worldwide through its Passport feature, making its dating app more of a social network. Meanwhile, Tinder users who do want to date now feel almost forced to use video for their early interactions instead of going on briefer “getting to know you” coffee or drink dates, as before.
Without a video option in the app, these users often turned to third-party apps like Snapchat or other video chat apps for these early connections. Meanwhile, daters who prioritized a video option may have even made the switch to rival Bumble, which has offered video for a year. Facebook also recently said it would add video for its Facebook Dating users, as a result of the coronavirus pandemic, forcing Tinder’s hand.
Image Credits: Tinder
The new feature itself is simple to use. Once two people have matched and are chatting in the app, they can indicate they’re ready to move to a video session by tapping the new video icon. The clever part is that the feature itself isn’t enabled until both matches opt in. The company notes that Tinder users won’t be informed if a match toggles on the video chat feature. The idea is to wait until the discussion comes up naturally, as it often does in a text-based chat.
When both users have toggled on video chat, they have to agree to ground rules before the chat begins. Tinder says calls should remain “PG,” with no nudity or sexual content. The chats are also supposed to stay “clean,” meaning no harassment, hate speech, violence or other illegal activities. Users also agree calls will need to be age-appropriate, meaning without minors involved.
The feature, which Tinder calls “Face to Face,” is enabled on a match-by-match basis, not universally for all matches.
How exactly Tinder plans to properly moderate what appears to be a fantastic new solicitation platform remains less clear. In addition, Tinder’s move to embrace video means it could be putting sex offenders in front of the camera. As an investigative report last year from ProPublica found, most of the Match-owned dating apps, including Tinder, were not screening for sexual predators.
For now, Tinder says users are asked to review the call when it wraps.
In a pop-up, users who finish a video call will be asked whether they would go Face to Face again. Here, they’ll also have the option to report the user, if needed. These sorts of retroactive rating systems don’t do much for anyone who feels unsafe in the moment, of course, and it’s not clear to what extent Tinder will step in to police calls in progress.
Asked for specifics, Tinder declined to share. (In an earlier report, Tinder CEO Elie Seidman suggested Tinder would use machine learning models to monitor chats.)
Also unclear is to what extent Tinder would step into to stop what may otherwise be consensual sexual activity, including of the paid variety.
Tinder doesn’t seem worried about these off-brand use cases for video chat, however. It says it recently surveyed around 5,000 members in the U.S. and around half of them have already had video dates with a match off its platform over the past month, indicating a willingness to try video for online dating. In addition, 40% of Gen Z members said they wanted to keep using video as an initial step before agreeing to meet in real life, even when places like restaurants and bars were re-opened.
“Connecting face-to-face is more important than ever, and our video chat feature represents a new way for people to get to know one another in-app no matter their physical distance,” said Rory Kozoll, head of Trust and Safety Products at Tinder, in a statement about the launch. “Face to Face prioritizes control to help our members feel more comfortable taking this next step in chats if and when it feels right for them. We’ve built a solid foundation, and look forward to learning from this test over the coming weeks,” Kozoll added.
The feature is launching in testing only starting today, in select markets.

Tinder now testing video chat in select markets, including US

Facebook to launch ‘virtual dating’ over Messenger for Facebook Dating users

Facebook will soon allow users to go on “virtual dates,” the company announced today. The social network is planning to introduce a new video calling feature that will allow users of its Facebook Dating service to connect and video call over Messenger, as an alternative to going on a real-world date. This sort of feature is much in demand amid the coronavirus pandemic, which has forced people to stay home and practice social distancing.
But for online dating apps, which aim to connect people in the real world, it’s a significant challenge for their business.
For the time being, government lockdowns have limited the places where online daters could meet up for their first date. Restaurants, malls, bars and other retail establishments are closed across regions impacted by the coronavirus outbreak. But even when those restrictions lift, many online dating app users will be wary of meeting up with strangers for those first-time, getting-to-know-you dates. Video chat offers a safer option to explore potential connections with their matches.
When the new Facebook Dating feature goes live, online daters will be able to invite a match to a virtual date. The recipient can either choose to accept or decline the offer via a pop-up that appears.

If they accept, the Facebook Dating users will be connected in a video chat powered by Facebook Messenger in order to get to know one another.
As the feature is still being developed, Facebook declined to share more specific details about how it will work, in terms of privacy and security features.
Facebook is not the first online dating service to pivot to video as a result of the pandemic. But many rival dating apps were adopting video features well before the coronavirus struck, as well.
Bumble, for example, has offered voice and video calling in its app for roughly a year. The feature there works like a normal phone call or Apple’s FaceTime. However, users don’t have to share their phone number or other private information, like an email address, which makes it safer.
The company says use of the feature has spiked over the last two months as users embrace virtual dating.
Meanwhile, Match Group has more recently rolled out video across a number of the dating apps it operates.
This month, the Match app added video chat that allows users who have already matched to connect over video calls. Match-owned Hinge also rolled out a “Dating from Home” prompt and is preparing its own live video date feature, as well, Match says. Plenty of Fish (PoF), another Match property, launched live-streaming in March, giving singles a new way to hang out with friends and potential matches.
Match Group’s flagship app Tinder has not yet embraced live video dates, but still offers a way for users to add video to their profiles. The company couldn’t comment on whether or not video dating was in the works for Tinder, but in the post-COVID era, it would be almost bizarre to not offer such feature.
Other dating apps have also launched video dating, including eHarmony and a number of lesser-known dating apps hoping to now gain traction for their video dating concepts.
Facebook says the feature will roll out in the months ahead and will be available everywhere Facebook Dating is available.

Facebook to launch ‘virtual dating’ over Messenger for Facebook Dating users

The League adds read receipts, so paid members can confirm when someone is really ghosting them

 The League, a dating app that users have to apply to join, has a new feature that could help with one of the most agonizing parts of the online dating process — wondering if someone’s deliberately ignoring you or if they just haven’t opened the app in a while. Specifically, The League is importing an idea from other messaging services — read receipts, which tell you… Read More

The League adds read receipts, so paid members can confirm when someone is really ghosting them

Hater, an app for finding someone who dislikes the same things as you, to expand beyond dating

 Bonding over the things you hate can be more powerful than bonding over what you like, studies have shown. Now, a new dating app called Hater can help you find better matches by focusing on those things you and others mutually detest. Read More

Hater, an app for finding someone who dislikes the same things as you, to expand beyond dating

The League brings its picky dating app to Android

 The League, the dating app known for its exclusivity, has now officially launched on Android. The company has been accused of elitism, though founder and CEO Amanda Bradford has said her vision is more about creating a service that welcomes ambitious women. The app still makes users apply to join, and it screens them based on their Facebook and LinkedIn profiles, but it also redesigned… Read More

The League brings its picky dating app to Android