Архив рубрики: virtual currency

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Study of Candy Crush players finds virtual currency buyers don’t go for upsells

 The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? Read More

Study of Candy Crush players finds virtual currency buyers don’t go for upsells