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Amazon to license original series and movies to other media companies

Amazon announced Monday the launch of its new unit Amazon MGM Studios Distribution, which will allow the company to license Amazon Originals and other titles to third-party media companies, which could include streaming services (free, ad-supported or subscription) and cable TV.
For the first time, titles such as “The Marvelous Mrs. Maisel,” “Borat Subsequent Moviefilm,” “Coming 2 America,” “Goliath,” “Hunters,” “The Tender Bar,” “The Tomorrow War,” “The Voyeurs” and “Without Remorse,” among others, will be sold to other media outlets following their initial run on Prime Video.
While the company has distributed shows before, this new venture will be on a much larger scale. Plus, Amazon Originals are mainly exclusive to Prime Video, making it an enticing sale for companies looking to have popular titles on their platforms.
Warner Bros. Discovery made a similar move in January when it struck deals with Roku and Tubi to license 2,000 hours of content, bringing titles like “Westworld,” “The Bachelor” and “Cake Boss” to free ad-supported (FAST) streaming services.
The launch of Amazon MGM Studios Distribution will also allow the company to handle sales of MGM-owned franchises James Bond, Rocky and Creed, as well as “The Handmaid’s Tale,” “Fargo” and “Vikings.” Last year, Amazon acquired MGM for $8.5 billion, giving the company access to more than 4,000 films and 17,000 TV series.
“The launch of Amazon MGM Studios Distribution reinforces our commitment to bringing the very best content to audiences everywhere worldwide,” Jen Salke, Amazon Studios head, said in a statement. “With the integration of MGM, we wanted to take advantage of the existing team to expand our business in ways that will greatly benefit our customers around the world.”
Later this month, buyers will be introduced to Amazon MGM Studios Distribution at the L.A. Screenings, an international TV marketplace.
According to Chris Ottinger, who will lead Amazon MGM Studios Distribution, the unit will offer flexible bundles, reported Deadline, so sellers can create bundled content packages that work for them. This strategy will likely allow the company to stand out from competitors.
The news comes a week after Amazon announced plans to bring hundreds of Amazon Original titles — including “Reacher,” “The Terminal List” and “Goliath” — to its ad-supported free streaming service Amazon Freevee.
Amazon also introduced new Fire TV Channels, which will allow users to access more FAST channels, like NHL, Tastemade Travel, TMZ and more.

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Amazon to license original series and movies to other media companies by Lauren Forristal originally published on TechCrunch
Amazon to license original series and movies to other media companies

Amazon launches $1.2 mobile Prime Video plan in India

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Amazon is doubling down on one of the biggest strengths of its Prime Video streaming service: aggressive pricing.
The e-commerce giant on Wednesday launched Prime Video Mobile Edition, an even more affordable tier of the on-demand video streaming service — now also bundling some mobile data.
Prime Video Mobile Edition, for which Amazon has partnered with Indian telecom network Airtel, will feature 28-day mobile-only, single-user, standard definition (SD) access to customers in India for Rs 89 ($1.22). This tier will include 6GB of mobile data that customers can consume during the subscription period. There’s also a slightly expensive plan for Prime Video Mobile Edition that will charge customers Rs 299 but will offer 1.5GB mobile data for each day of the subscription. To anyone who subscribes to Prime Video Mobile Edition, Amazon says it will pick the tab for the first month.

Amazon Prime subscription costs $1.7 a month in India and includes access to Prime Video and Prime Music.

The new Prime Video plan is currently only available in India. Its launch comes two years after Netflix unveiled a similar plan in India.
Affordable pricing is key for on-demand steaming services that are looking to make inroads in India, the world’s second-largest internet market. Even as more than 600 million users are online in the country today, only a fraction of them currently pay to access digital subscriptions. In a recent report to clients, analysts at Goldman Sachs estimated that gaming and video streaming market in India could clock as much as $5 billion in gross value transactions by March 2025.

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“India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices,” said Jay Marine, vice president, Amazon Prime Video Worldwide, in a statement.
Airtel, the second-largest telecom operator in India, is the first roll-out partner for Prime Video Mobile Edition, said Sameer Batra, director, Mobile Business Development at Amazon, suggesting that the company may ink similar deals with other telecom operators in the country as it looks to expand the “reach of our service to the entire pre-paid customer base in India.”
Nearly every on-demand video streaming service in India, including Netflix and Disney+ Hotstar, maintain various partnerships with local telecom operators and satellite TV providers to reach more users in the country. Amazon did not explicitly say when or if it plans to extend Prime Video Mobile Edition outside of India.

Amazon launches $1.2 mobile Prime Video plan in India