Архив метки: MGM

Amazon to license original series and movies to other media companies

Amazon announced Monday the launch of its new unit Amazon MGM Studios Distribution, which will allow the company to license Amazon Originals and other titles to third-party media companies, which could include streaming services (free, ad-supported or subscription) and cable TV.
For the first time, titles such as “The Marvelous Mrs. Maisel,” “Borat Subsequent Moviefilm,” “Coming 2 America,” “Goliath,” “Hunters,” “The Tender Bar,” “The Tomorrow War,” “The Voyeurs” and “Without Remorse,” among others, will be sold to other media outlets following their initial run on Prime Video.
While the company has distributed shows before, this new venture will be on a much larger scale. Plus, Amazon Originals are mainly exclusive to Prime Video, making it an enticing sale for companies looking to have popular titles on their platforms.
Warner Bros. Discovery made a similar move in January when it struck deals with Roku and Tubi to license 2,000 hours of content, bringing titles like “Westworld,” “The Bachelor” and “Cake Boss” to free ad-supported (FAST) streaming services.
The launch of Amazon MGM Studios Distribution will also allow the company to handle sales of MGM-owned franchises James Bond, Rocky and Creed, as well as “The Handmaid’s Tale,” “Fargo” and “Vikings.” Last year, Amazon acquired MGM for $8.5 billion, giving the company access to more than 4,000 films and 17,000 TV series.
“The launch of Amazon MGM Studios Distribution reinforces our commitment to bringing the very best content to audiences everywhere worldwide,” Jen Salke, Amazon Studios head, said in a statement. “With the integration of MGM, we wanted to take advantage of the existing team to expand our business in ways that will greatly benefit our customers around the world.”
Later this month, buyers will be introduced to Amazon MGM Studios Distribution at the L.A. Screenings, an international TV marketplace.
According to Chris Ottinger, who will lead Amazon MGM Studios Distribution, the unit will offer flexible bundles, reported Deadline, so sellers can create bundled content packages that work for them. This strategy will likely allow the company to stand out from competitors.
The news comes a week after Amazon announced plans to bring hundreds of Amazon Original titles — including “Reacher,” “The Terminal List” and “Goliath” — to its ad-supported free streaming service Amazon Freevee.
Amazon also introduced new Fire TV Channels, which will allow users to access more FAST channels, like NHL, Tastemade Travel, TMZ and more.

Amazon will juice its Freevee free streaming service with 100+ Amazon Originals in 2023

Amazon debuts free, ad-supported streaming channels just for Fire TV

Amazon to license original series and movies to other media companies by Lauren Forristal originally published on TechCrunch
Amazon to license original series and movies to other media companies

Amazon ramped up content spending to $16.6B in 2022, including $7B on originals

Amazon detailed the costs of its content business during its fourth-quarter earnings on Thursday, citing that its content expenses jumped to $16.6 billion in 2022, a 28% increase from $13 billion in 2021.
According to Chief Financial Officer Brian Olsavsky, around $7 billion of that figure went toward Amazon Originals, live sports programming and licensed third-party video content included with Prime. In 2021, Amazon spent $5 billion on those three areas of content, for comparison.
While the company didn’t break down exactly how much it invests in each title, it’s reported that Amazon is spending more than $1 billion annually for its NFL streaming rights. Plus, the first season of “The Lord of the Rings: Rings of Power,” the most-watched Amazon original series worldwide, cost more than $500 million.
Streaming services know by now that original content is the key to standing out amongst rivals and reducing churn. Amazon is likely boosting its content investments to better compete with Disney, Netflix and HBO Max. Disney spends approximately $33 billion on content, while both Netflix and HBO Max spend a reported $18 billion. (Note that a portion of Disney’s figure goes toward sports rights — around $11 billion.) Paramount+ also plans to increase streaming content spending to $6 billion by 2024, it recently said.
Amazon didn’t report subscriber numbers for its streaming business. However, Olsavsky boasted during the earnings call that its Prime Video content is a “strong driver of Prime member engagement and new Prime member acquisition.”
For instance, “The Rings of Power” was viewed by more than 100 million global viewers with over 24 billion minutes streamed. The company added that, during its launch window, “The Lord of the Rings” series helped drive more Prime sign-ups worldwide than any previous Prime Video content.
Amazon also touted that Thursday Night Football reached the youngest median age audience of any NFL broadcast package since 2013, and viewership among fans ages 18 to 34 years old increased by 11% compared to the 2021 season.
The company claimed the TNF games had an average audience of 11.3 million viewers. The first exclusive TNF game on Prime Video had 15.3 million viewers. Before the 2022 season began, Amazon expected to reach about 12.5 million viewers per week.

Amazon Prime Video’s ‘Thursday Night Football’ starts strong with 15.3 million viewers

Other original content added to the streamer in 2022 includes “My Policeman” starring Harry Styles, the third season of “Jack Ryan” and the Western drama “The English,” among others.
Amazon is also benefiting from its 2022 acquisition of MGM for $8.5 billion. The company noted that “Wednesday,” the MGM-produced series on Netflix, premiered at No. 1 on Nielsen’s weekly streaming charts and earned two Golden Globe nominations. In December, “Wednesday” became the second most popular English-language series on Netflix, surpassing 1.02 billion total hours viewed in just three weeks since its streaming release. More than 150 million households watched the show.
Prime members in the U.S. also saw the return of HBO Max as a Prime Video Channel offering, giving customers access to approximately 15,000 hours of premium content.

HBO Max comes back to Prime Video Channels

Amazon ramped up content spending to $16.6B in 2022, including $7B on originals by Lauren Forristal originally published on TechCrunch
Amazon ramped up content spending to $16.6B in 2022, including $7B on originals