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Google Play Pass expands outside the US, adds more titles and annual pricing

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Google Play Pass, the Android alternative to subscription-based game store Apple Arcade, is expanding. Launched in September 2019 with more than 350 apps and games, Play Pass today announced it has added 150 new titles, including Sonic the Hedgehog, Golf Peaks and kid-friendly content like apps from Sesame Workshop, for example. In addition, the service will be offered in a range of new non-U.S. markets for the first time and is adding an annual subscription option.
Unlike Apple Arcade, Google Play Pass at launch offered a combination of games and premium apps, like AccuWeather, Facetune and Pic Stitch, for example. (Facetune and AccuWeather have since been removed). It also included a notable list of launch titles, like Stardew Valley, Risk, Terraria, Monument Valley, Star Wars: Knights of the Old Republic, Reigns: Game of Thrones, Titan Quest and Wayward Souls.
The company has been steadily growing its lineup since its debut. Google says that over the past few months, it has added more than 150 titles and is preparing to roll out even more. A series of new titles will also premiere on Google Play Pass this year at launch, starting with the newly released The Almost Gone from Playdigious, available now. This will be followed by The Gardens Between and Kingdom Rush, then new releases like Bright Paw from Rogue and Line Weight from The Label coming later this year.
With the expansion, Google Play Pass now includes more than 500 apps and games.

The company is also offering a different way to pay for the subscription. Play Pass first offered users a $1.99 per month promotional subscription for the first year, which would increase to $4.99 per month afterwards. As early adopters are nearing the price change, Google is instead giving them a chance to save by paying for a year’s subscription upfront. The new annual subscription option brings the price down to $29.99 per year in the U.S., which works out to roughly $2.50 per month.
Existing subscribers will be able to make the change to an annual subscription from the Play Pass tab in the Play Store app for Android this week.

The service is also launching internationally with availability in Australia, Canada, France, Germany, Ireland, Italy, New Zealand, Spain and the United Kingdom, starting this week.
Because Play Pass didn’t rely as heavily on exclusives and included non-game apps, it was able to offer a larger catalog than Apple Arcade did at launch. Today, Apple touts that Arcade offers more than 100 games, while Google has added more apps than that in just the past several months.
Google also ties its payouts to developers based on Play Pass downloads, while Apple had offered upfront funding for Arcade titles, with more for exclusives. iOS developers are also under NDA about their agreements, but a revenue share is reportedly involved here, as well.
Both services cater to a growing audience interested in subscription-based entertainment, which is no longer limited to just streaming music and video. Outside of standard mobile game revenue, app subscriptions have been driving increases in consumer spend across the app stores for some time.
The Google Play Pass expansion to new markets and the annual subscription option are both rolling out this week.
Correction: Google initially described the annual subscription as U.S.-only. It will be offered elsewhere. The company updated its own announcement on the matter to clarify this.  

Google Play Pass expands outside the US, adds more titles and annual pricing

Google Play adds a ‘Teacher Approved’ section to its app store

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Google today is making it easier for families to find quality educational apps with the addition of a new “Teacher Approved” section to Google Play. All apps found in this section are vetted by a panel of reviewers, including more than 200 teachers across the U.S., and meet Google’s existing requirements for its “Designed for Families” program.
That program requires apps to meet government regulations around data collection and ad targeting, and also limits the types of ads that can be displayed to children, if apps are ad-supported.
The apps chosen for the “Teacher Approved” section, however, don’t just meet the program’s minimum requirements — they’re also reviewed and rated highly by teachers. These may be apps teachers suggest for supplemental learning while others may just be used for fun.
The launch arrives at a time when most U.S. children are now out of school due to the COVID-19 pandemic and the subsequent school closures. To date, at least 55.1 million students are no longer attending their public or private school in-person, according to data from the National Center for Education Statistics. This change has left parents scrambling to fill their child’s time with educational activities. And even if distance learning is available in their school district, it isn’t typically enough to keep the child engaged throughout the day.
Google says it heard from parents that it was difficult to find kid-friendly apps they felt good about letting their children use, which is why it chose to launch the new “Teacher Approved” section on Google Play.
The company worked with academic experts, including lead advisors Joe Blatt (Harvard Graduate School of Education) and Dr. Sandra Calvert (Georgetown University) to create the framework for rating apps for kids. But the apps themselves are chosen by a panel with teacher involvement. The panel rates apps on various aspects like age-appropriateness, quality of experience, enrichment and whether kids enjoy using the app.

To access the new section, you can either visit the “Kids” tab on Google Play or you can look for the “Teacher Approved” badge on any given app to see if it met with teachers’ approval. In addition, Google Play Pass will offer subscribers a selection of “Teacher Approved” content under the “Apps and games for kids” section.
The apps will be grouped by age: 5 & under, ages 6-8 and ages 9-12. Google will also include information in the app’s listing about why it was rated highly.
At launch, Google tells us there will be around 1,000 Teacher Approved apps live in the Play Store and around 60 also included in Google Play Pass. The company says it’s working with its Play Pass partners to increase this number over time.

 
“I think it’s terrific that Google is taking this unprecedented stand – creating a unique space for apps that teachers have rated high in quality and value for kids and their families,” said Joe Blatt, senior lecturer and faculty director of the Technology, Innovation, and Education Program, in a statement about the launch. “Over the past three years, together with faculty colleagues and students, I have worked to pinpoint criteria for developmental appropriateness, learning impact, and appeal. Then we helped Google build a rating system that enables teachers to apply these criteria reliably. I’m really impressed with the dedication and professionalism that the Google team has invested in this project,” he added.
The new Kids tab with “Teacher approved” apps will roll out in the U.S. on Google Play over the next few days. Google says it will expand the experience internationally in the months to come.

Google Play adds a ‘Teacher Approved’ section to its app store