This is the strategy behind Instagram Stories.
Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More
Instagram castrated Snapchat like Facebook neutered Twitter
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