If I watch a Story cross-posted from Instagram to Facebook on either of the apps, it should appear as “watched” at the back of the Stories row on the other app. Why waste my time showing me Stories I already saw? It’s been over two years since Instagram Stories launched cross-posting to Stories. Countless hours of each feature’s 500 million daily users have been squandered viewing repeats. Facebook and Messenger already synchronized the watched/unwatched state of Stories. It’s long past time that this was expanded to encompass Instagram.
I asked Facebook and Instagram if it had plans for this. A company spokesperson told me that it built cross-posting to make sharing easier to people’s different audiences on Facebook and Instagram, and it’s continuing to explore ways to simplify and improve Stories. But they gave no indication that Facebook realizes how annoying this is or that a solution is in the works. The end result if this gets fixed? Users would spend more time watching new content, more creators would feel seen, and Facebook’s choice to jam Stories in all its apps would fee less redundant and invasive. If I send a reply to a Story on one app, I’m not going to send it or something different when I see the same Story on the other app a few minutes or hours later. Repeated content leads to more passive viewing and less interactive communication with friends, despite Facebook and Instagram stressing that its this zombie consumption that’s unhealthy.
The only possible downside to changing this could be fewer Stories ad impressions if secondary viewings of peoples’ best friends’ Stories keep them watching more than new content. But prioritizing making money over the user experience is again what Mark Zuckerberg has emphasized is not Facebook’s strategy. There’s no need to belabor the point any further. Give us back our time. Stop the reruns.
This is the strategy behind Instagram Stories. Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More
Facebook is removing the messaging capability from its mobile web application, according to a notice being served to users: “Your conversations are moving to Messenger,” it reads. Welcome news to the millions like me who switched to the web app in order to avoid Messenger in the first place! Read More
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets and the News Feed. But by that time, the initial audience may have bounced, and the recorded replay won’t entice viewers later. Facebook Live videos auto-play… Read More
What’s worse than asking the Internet at large to name your product? Telling them it has to start with N. Let’s just take a moment to appreciate the stupefying magnitude of Google’s naiveté here. Read More