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Google takes aim at ‘beauty filters’ with design changes coming to Pixel phones

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Google is taking aim at photo face filters and other “beautifying” techniques that mental health experts believe can warp a person’s self-confidence, particularly when they’re introduced to younger users. The company says it will now rely on expert guidance when applying design principles for photos filters used by the Android Camera app on Pixel smartphones. In the Pixel 4a, Google has already turned off face retouching by default, it says, and notes the interface will soon be updated to include what Google describes as “value-free” descriptive icons and labels for the app’s face retouching effects.
That means it won’t use language like “beauty filter” or imply, even in more subtle ways, that face retouching tools can make someone look better. These changes will also roll out to the Android Camera app in other Pixel smartphones through updates.
The changes, though perhaps unnoticed by the end user, can make a difference over time.

Google says that more than 70% of photos on Android are shot with the front-facing camera and over 24 billion photos have been labeled as “selfies” in Google Photos.

Image Credits: Google

But the images our smartphones are showing us are driving more people to be dissatisfied with their own appearance. According to the American Academy of Facial Plastic and Reconstructive Surgery, 72% of their members last year said their patients sought them out in order to improve their selfies, a 15% year-over-year increase. In addition, 80% of parents said they’re worried about filters’ impact and two-thirds of teens said they’ve been bullied over how they look in photos.

Google now has three mid-range Pixel phones

Google explains it sought the help of child and mental health experts to better understand the impact of filters on people’s well-being. It found that when people weren’t aware a photo filter had been applied, the resulting photos could negatively impact mental well-being as they quietly set a beauty standard that people would then compare themselves against over time.

Image Credits: Google

In addition, filters that use terminology like “beauty,” “beautification,” “enhancement” and “touch up” imply there’s something wrong with someone’s physical appearance that needs to be corrected. It suggests that the way they actually look is bad, Google explains. The same is true for terms like “slimming,” which imply a person’s body needs to be improved.
Google also found that even the icons used could contribute to the problem.

Google launches the $499 Pixel 4a 5G

It’s often the case that face retouching filters will use “sparkling” design elements on the icon that switches the feature on. This suggests that using the filter is making your photo better.
To address this problem, Google will update to using value-neutral language for its filters, along with new icons.

Image Credits: Google

For example, instead of labeling a face retouching option as “natural,” it will relabel it to “subtle.” And instead of sparkling icons, it instead shows an icon of the face with an editing pen to indicate which button to push to enable the feature.
Adjustment levels will also follow new guidelines, and use either numbers and symbols or simple terms like “low” and “high,” rather than those that refer to beauty.

Image Credits: Google

Google says the Camera app, too, should also make it obvious when a filter has been enabled — both in the real-time capture and afterwards. For example, an indicator at the top of the screen could inform the user when a filter has been turned on, so users know their image is being edited.
In Pixel smartphones, starting with the Pixel 4a, when you use face retouching effects, you’ll be shown more information about how each setting is being applied and what specific changes it will make to the image. For instance, if you choose the “subtle” effect, it will explain that it adjusts your skin texture, under-eye tone and eye brightness. Being transparent about the effects applied can help to demystify the sometimes subtle tweaks that face retouching filters are making to our photos.
Face retouching will also be shut off in the new Pixel devices announced on Wednesday, including the Pixel 4a 5G and Pixel 5. And the changes to labels and descriptions are coming to Pixel phones through an upcoming update, Google says, which will support Pixel 2 and later devices.

Google’s Pixel 5 gets reverse wireless charging and 5G for $699

Google takes aim at ‘beauty filters’ with design changes coming to Pixel phones

Launch Center Pro lets you build custom icons to customize your iOS 14 home screen

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Launch Center Pro, an iOS utility that offered widgets and custom icons long before they were allowed on the iPhone’s home screen, is bringing its design tools to iOS 14. The app aims to capitalize on the recent trend toward home screen personalization by offering a set of over 7,000 glyphs and emoji that can be used to create custom icons for use with Apple’s Shortcuts app.
In addition, the app offers over 13 icon background styles with 15 colors each, along with other tools to build a customized experience like glyph styling and badges, for example. In total, it has the capability of producing 13 trillion possible icons using its built-in tools — and even more if you choose to use your own photos when creating your icons.

Image Credits: Contrast/Launch Center Pro

Much of the work to make this possible had already been done last year for iOS 13, says Launch Center Pro’s developer David Barnard. But iPhone home screen customization never really took off until this month, thanks to the launch of iOS 14. With the OS update, developers have finally been able to ship widgets of different sizes alongside their apps to offer a more engaging experience directly on users’ home screens.
While the original intention was focused on bringing informational updates from existing apps to the home screen, a handful of developers leveraged the new capabilities to build specialized widget design tools. These widget-making apps have allowed users to create widgets of many sorts and sizes, using a variety of colors and styles. Widgetsmith, for example, has been topping the App Store charts as users began to customize their home screens.
In addition, a number of users figured out how to use Apple’s Shortcuts to replace the icons associated with their favorite apps in order to create entirely unique, themed home screen experiences. Tutorials popped up on TikTok and the hashtag #iOS14homescreen began trending on Twitter as people shared the end results of their iPhone makeovers.
But one obstacle to redesigning the home screen was that you either needed to find a set of custom icons to use or design your own using an app like PicsArt or Photoshop, for example. And this could be challenging for those who don’t regularly work with creative tools. That’s where Launch Center Pro comes in:

@launchcenterproBuild your own custom icons for iOs 14! More tips to come! ##ios14homescreen ##ios14 ##homescreen♬ original sound – Launch Center Pro

The app offers simple tools that let you build your own icons without needing to be a design expert. Instead, you simply pick the icon shape, the color and the glyph, then optionally add a frame or badge. Apple’s Shortcuts app offers a similar set of tools, but with far fewer options.
The icons you make can then either be used with the Shortcuts app by exporting the icon to your Camera Roll or they can be used inside Launch Center Pro’s classic Today View widgets. These widgets can include not just favorite apps, but specific actions or tasks — like messaging a favorite friend, getting directions or anything else you commonly do on your phone.

Spent like an hour creating this layout using @_DavidSmith’s excellent Widgetsmith and @LaunchCenterPro for the icons. #ios14homescreen pic.twitter.com/ZL6hBKY8MZ
— Alex Crocker (@crockerbytes) September 24, 2020

Unfortunately, Launch Center Pro hasn’t yet released iOS 14-compatible home screen widgets at this time.
However, the team expects to have those ready later this fall, along with other big updates. In the meantime, the company hopes its icon designer will come in handy in these early days of iOS 14 customizations. They also plan on releasing smaller updates focused on improving the icon design experience in the weeks ahead.
Launch Center Pro is available as a free download on the App Store.

Launch Center Pro lets you build custom icons to customize your iOS 14 home screen

Unity Software has strong opening, gaining 31% after pricing above its raised range

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Whoever said you can’t make money playing video games clearly hasn’t taken a look at Unity Software’s stock price.
On its first official day of trading, the company rose more than 31%, opening at $75 per share before closing the day at $68.35. Unity’s share price gains came after last night’s pricing of the company’s stock at $52 per share, well above the range of $44 to $48 which was itself an upward revision of the company’s initial target.
Games like “Pokémon GO” and “Iron Man VR” rely on the company’s software, as do untold numbers of other mobile gaming applications that use the company’s toolkit for support. The company’s customers range from small gaming publishers to large gaming giants like Electronic Arts, Niantic, Ubisoft and Tencent.

Unity’s IPO comes on the heels of other well-received debuts, including Sumo Logic, Snowflake and JFrog .
TechCrunch caught up with Unity’s CFO, Kim Jabal, after-hours today to dig in a bit on the transaction.
According to Jabal, hosting her company’s roadshow over Zoom had some advantages, as her team didn’t have to focus on tackling a single geography per day, allowing Unity to “optimize” its time based on who the company wanted to meet, instead, of say, whomever was free in Boston or Chicago on a particular Tuesday morning.

Unity IPO aims to fuel growth across gaming and beyond

Jabal’s comments aren’t the first that TechCrunch has heard regarding roadshows going well in a digital format instead of as an in-person presentation. If the old-school roadshow survives, we’ll be surprised, though private jet companies will miss the business.
Talking about the transaction itself, Jabal stressed the connection between her company’s employees, value  and their access to that same value. Unity’s IPO was unique in that existing and former employees were able to trade 15% of their vested holdings in the company on day one, excluding “current executive officers and directors,” per SEC filings.
That act does not seemed to have dampened enthusiasm for the company’s shares, and could have helped boost early float, allowing for the two sides of the supply and demand curves to more quickly meet close to the company’s real value, instead of a scarcity-driven, more artificial figure.

Bear and bull cases for Unity’s IPO

Regarding Unity’s IPO pricing, Jabal discussed what she called a “very data-driven process.” The result of that process was an IPO price that came in above its raised range, and still rose during its first day’s trading, but less than 50%. That’s about as good an outcome as you can hope for in an IPO.
One final thing for the SaaS nerds out there. Unity’s “dollar-based net expansion rate” went from very good to outstanding in 2020, or in the words of the S-1/A:
Our dollar-based net expansion rate, which measures expansion in existing customers’ revenue over a trailing 12-month period, grew from 124% as of December 31, 2018 to 133% as of December 31, 2019, and from 129% as of June 30, 2019 to 142% as of June 30, 2020, demonstrating the power of this strategy.
We had to ask. And the answer, per Jabal, was a combination of the company’s platform strength and how customers tend to use more of Unity’s services over time, which she described as growing with their customers. And the second key element was 2020’s unique dynamics that gave Unity a “tailwind” thanks to “increased usage, particularly in gaming.”
Looking at our own gaming levels in 2020 compared to 2019, that checks out.
This post closes the book on this week’s IPO class. Tired yet? Don’t be. Palantir is up next, and then Asana .

Unity Software has strong opening, gaining 31% after pricing above its raised range

As low-code startups continue to attract VC interest, what’s driving customer demand?

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Investor interest in no-code, low-code apps and services advanced another step this morning with Airtable raising an outsized round. The $185 million investment into the popular database-and-spreadsheet service comes as it adds “new low-code and automation features,” per our own reporting.
The round comes after we’ve seen several VCs describe no- and low-code startups as part of their core investing theses, and observed how the same investors appear to be accelerating their investing pace into upstart companies that follow the ethos.

The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.

Undergirding much of the hype around apps that allow users to connect services, mix data sources and commit visual programming is the expectation that businesses will require more customized software than today’s developers will be able to supply. Low-code solutions could limit required developer inputs, while no-code services could obviate some need for developer time altogether. Both no- and low-code solutions could help alleviate the global developer shortage.
But underneath the view that there is a market mismatch between developer supply and demand is the anticipation that businesses will need more apps today than before, and even more in the future. This rising need for more business applications is key to today’s growing divergence between the availability and demand for software engineers.
The issue is something we explored talking with Appian, a public company that provides a low-code service that helps companies build apps.
Today we’re digging a little deeper into the topic, chatting with Mendix CEO Derek Roos. Mendix has reached nine-figure revenues with its low-code platform that helps other companies build apps, meaning that it has good perspective into what the market is actually demanding of itself and its low-code competition.
We want to learn a bit more about why business need so many apps, how COVID-19 has changed the low-code market and if Mendix is accelerating in 2020. If we can get all of that in hand, we’ll be better equipped to understand the growing no- and low-code startup realm.
A growing market
Mendix, based in Boston, raised around $38 million in known venture capital across a few rounds, including a $25 million Series B back in 2014. In 2018, Mendix partnered up with IBM to bring its service to their cloud, and later sold to Siemens for around $700 million the same year.

As low-code startups continue to attract VC interest, what’s driving customer demand?

Microsoft’s Seeing AI founder Saqib Shaikh is speaking at Sight Tech Global

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When Microsoft CEO Satya Nadella introduced Saqib Shaikh on stage at BUILD in 2016, he was obviously moved by the engineer’s “passion and empathy,” which Nadella said, “is going to change the world.”
That assessment was on the mark because Shaikh went on to co-found the mobile app Seeing AI, which is a showcase for the power of AI applied to the needs of people who are blind or visually impaired. Using the camera on a phone, the Seeing AI app can describe a physical scene, identify persons and their demeanor, read documents (including handwritten ones), read currency values and tell colors. The latest version uses haptic technology to help the user discover the position of objects and people in an image. The app has been used 20 million times since launch nearly three years ago, and today it works in eight languages.
It’s exciting to announce that Shaikh will be speaking at Sight Tech Global, a virtual, global event that addresses how rapid advances in technology, many of them AI-related, will influence the development of accessibility and assistive technology for people who are blind or visually impaired. The show, which is a project for the Vista Center for the Blind and Visually Impaired Silicon Valley, launched recently on TechCrunch. The virtual event is Dec. 2-3 and free to the public. Pre-register here. 
Shaikh lost his vision at the age of 7, and attended a school for blind students, where he was intrigued by computers that could “talk” to students. He went on to study computer science at the U.K.’s University of Sussex. “One of the things I had always dreamt of since university,” he says, “was something that could tell you at any moment who and what’s going on around you.”  That dream turned into his destiny.
After he joined Microsoft in 2006, Shaikh participated in Microsoft’s annual, week-long hackathons in 2014 and 2015 to develop the idea of applying AI in ways that could help people who are blind or visually impaired. Not long after, Seeing AI became an official project and Shaikh’s full-time job at Microsoft. The company’s Cognitive Services APIs have been critical to his work, and he now leads a team of engineers who are leveraging emerging technology to empower people who are blind.
“When it comes to AI,” says Shaikh, “I consider disabled people to be really good early adopters. We can point to history where  blind people have been using talking books for decades and so on, all the way through to OCR text-to-speech, which is early AI. Today, this idea that a computer can look at an image and turn it into a sentence has many use-cases but probably the most compelling is to describe that image to a blind person. For blind people this is incredibly empowering.” Below is a video Microsoft released in 2016 about Shaikh and the Seeing AI project. 

The Seeing AI project is an early example of a tool that taps various AI technologies in ways that produce an almost “intelligent” experience. Seeing AI doesn’t just read the text, for example, it also tells the user how to move the phone so the document is in the viewfinder. It doesn’t just tell you there are people in front of you, it tells you something about them, including who they are (if you have named them in the past) and their general appearance.
At Sight Tech Global, Shaikh will speak about the future of Seeing AI and his views on how accessibility will unfold in a world more richly enabled by cloud compute, low latency networks and ever more sophisticated AI algorithms and data sets. 
To pre-register for a free pass, please visit Sight Tech Global.
Please follow the event on Twitter @Globalsight.
Sponsors are welcome, and there are opportunities available ranging from branding support to content integration. Please email sponsor@sighttechglobal.com for more information.

Microsoft’s Seeing AI founder Saqib Shaikh is speaking at Sight Tech Global