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Welcome to the fediverse: Your guide to Mastodon, Threads, Bluesky, and more

Once upon a time, in a galaxy not so far away (this one, in fact), a few internet rebels decided that they were tired of the corporate overlords controlling their online lives. Thus, the fediverse was born — an attempt to wrest control of microblogging services, such as Twitter and its ilk, away from centralized […]
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Welcome to the fediverse: Your guide to Mastodon, Threads, Bluesky, and more

Daily Crunch: PSG, Battery Ventures invest $100M in open source password manager Bitwarden 

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Hey, hey, hey! It’s going to be a busy week for the TC crew this week. We’re excited about the Apple event, and Y Combinator has its demo day. Alex welcomes you to YC and Apple week on the Equity podcast, and your trusty Daily Crunch team is poised at our laptops to share the cream of the news-crop with you!
Stay tuned, it’s going to be a wild one!  — Christine and Haje
The TechCrunch Top 3
2Dh1?..Spth!Lmng: Bitwarden’s ability to generate hard-to-guess passwords has made it attractive to investors who just pumped $100 million of new funding into the company, which aims to rid the world of people using the same passwords across their personal and business lives, Paul writes.
‘Wild West’ of climate tech: Mike has a story about Ceezer closing on €4.2 million to figure out a better way for businesses to carbon-offset.
DAO makes us proud: Gaming guild Metaverse Magna is now valued at $30 million after raising $3.2 million in a recent round. Tage writes the company plans to build “Africa’s largest gaming DAO.”
Startups and VC
The EU — those guys who ensured we ended up with cookie banners on every damn website you’ve ever visited — are back at it with a new initiative that could have some major-league unintended consequences on open source software, Kyle reports. The EU’s AI Act could have a chilling effect — “if a company were to deploy an open source AI system that led to some disastrous outcome (…) it could sue the open source developers.”
Our brains are melting in the heat, so here’s some truly god-awful puns to match our current mental age:
What’s a pirate’s favorite growth metric? ARR: Userpilot, a product-led growth platform for SaaS companies, raises $4.6 million, Annie reports.
What do you call suburban justice? Lawn and order: Dominic-Madori reports that JusticeText raises $2.2 million to increase transparency in criminal evidence-gathering.
What kind of bees are made of plastic? Frisbees: Hardware startup Mantle is 3D-printing manufacturing tooling, which could drastically reduce the amount of time to make new plastic parts, Haje reports.
My credit card company is proud of my circus skills. They keep telling me I have outstanding balance: Brex’s CRO is leaving to join Founders Fund, and in her fintech newsletter this weekend, Mary Ann talks with him to figure out what drove that decision.
I walked into an EV dealership, and asked them how much they charge: Exciting news for cars-with-built-in-solar-panels fans; EV carmaker Lightyear raised $85 million and starts to gear up for production, Paul reports.
10 onboarding improvements that cut our customer churn by nearly 3x
Image Credits: Hill Street Studios (opens in a new window) / Getty Images
Managers who run businesses that rely on recurring revenue are often distracted by the never-ending sprint to maintain favorable KPIs. But one metric may rule them all: customer churn.
If new users can’t quickly figure out how to use (or benefit from) your products, it won’t matter how many new customers you onboard each month. But to reduce churn, marketing and product teams need onboarding goals, says Sam DeBrule, co-founder and head of marketing of Heyday.
In a TC+ guest post, he explains the tactics he and his co-founder used to insert themselves into the customer journey, and how the changes helped them reduce turnover by almost 3x.
“If you’re working on onboarding and saw something you liked here, feel free to steal it.”

10 onboarding improvements that cut our customer churn by nearly 3x

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Big Tech Inc.
Manish was behind two of our big stories over the weekend, including crypto exchange Binance announcing it would stop supporting USDC, USDP and TUSD and begin converting the three rival stablecoins into its own stablecoin, BUSD, on September 29. He also writes about India’s information technology junior minister sending a summons to Wikipedia after edits were made to the page of cricketer Arshdeep Singh, “suggesting that some people from Pakistan were behind the act and were attempting to disrupt peace in the South Asian market.”
More to the story: Zack is back with some new developments on Samsung’s data breach notice last month.
Data dilemma: Instagram was handed “a fat fine” by the European Union after it was determined Meta’s social media platform was not properly handling children’s data, Natasha L writes.
Don’t click on that: The Los Angeles School District, the second-largest in the U.S., warned its community of disruptions while the district manages an ongoing ransomware attack, Carly reports.
Trading places: European trading platform Bitpanda added commodities to its list of items that can be traded. Romain writes the move comes as natural gas prices soar across the continent due to the ongoing conflict between Russia and the Ukraine.
Writing the playbook on video games: Rita talks to Tencent’s Steve Martin about the Chinese social networking and gaming company’s ambitions around intellectual property and autonomy.
Daily Crunch: PSG, Battery Ventures invest $100M in open source password manager Bitwarden  by Christine Hall originally published on TechCrunch
Daily Crunch: PSG, Battery Ventures invest $100M in open source password manager Bitwarden 

Daily Crunch: Snap lays off one-fifth of its workforce after missing revenue and growth targets

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.
Midweek? More like mid-weak! Okay, terrible pun, but we’re a little low energy in this heat wave today, so it kinda made sense.
Oh! And good news, btw, we’re offering 15% off Disrupt tickets (excluding online or expo tickets) for you, our trusty Daily Crunch readers. Use promo code “DC” to claim your discount!
See you tomorrow!  — Christine and Haje
The TechCrunch Top 3
Slumdog $5-illonnaire: Landa is the latest startup to attract venture capital, in this case $33 million, to democratize real estate ownership, Mary Ann writes. Its approach enables people to invest in the real estate sector, which is known for providing generational wealth, but in a less expensive, more fractional way, and in some cases, for as little as $5 initially.
Snap, crackle and . . . fizzle: Despite the myriad of news and new revenue streams we’ve reported about Snap right here in this newsletter, Evan Spiegel said the words no tech employee wants to hear right now: “restructuring our business.” Amanda reports that this unfortunately means cutting 20% of staff.
Obstacles abroad: Amazon faces some tough competition in India, and Manish reports that has presented some challenges in the e-commerce giant’s ability to gain a more prominent foothold in the country.
Startups and VC
This week, Haje went deep with a founder who’s building digital license plates. He mused that building an easy-to-copy hardware product in an incredibly tightly regulated industry where winner-takes-all would be an utter nightmare, but when it works, it works, and it’s fascinating to see Reviver build a company, one license plate at the time.
Populus, the San Francisco–based transportation data startup, got its start as shared scooter mania took hold and cities tried to make sense of how infrastructure was being used by fleets of tiny vehicles. Now, Populus co-founder and CEO Regina Clewlow is repositioning the company to take advantage of another hot opportunity: curbs and congestion, Rebecca writes. It’s a really good read from the TechCrunch transportation desk with an undertone of “the power of great pivots.”
Raisin’ money, raisin’ hell:
Looking beyond the matrix: Ron reports on CodeSee’s latest product, which helps organizations visualize their code base.
Turning coaching into a team sport: Natasha M reports that the founder of Human Q disagrees with some of the biggest and most valuable competitors out there. Instead of one-to-one coaching, Human Q wants to make group coaching an impactful alternative. This founder wants to take on the biggest coaching startups with a group-focused approach.
Stretching the chains: Supply chain firm NFI inks a $10 million deal to deploy Boston Dynamics’ Stretch robots, reports Brian.
Fintech, that’s like fly-fishing, right?: Christine reports that Solid raised a $63 million Series B round of funding to continue providing its fintech-as-a-service offering for companies wanting to launch and scale their own fintech products. 
Like twitch3: Rita reports that Stacked raised $13 million to be the Twitch for web3 gamers.
 Crafting a XaaS customer success strategy that drives growth
Image Credits: THEPALMER (opens in a new window) / Getty Images
Giving users better service than they expected could literally save a software startup. In one study, companies that spent 10% of yearly revenue on customer success attained peak net recurring revenue.
“Companies mostly deploy two or more customer success archetypes,” according to TC+ contributors Rachel Parrinello and John Stamos. “They usually vary by customer segment, business versus technical focus and sales motion focus: adopt, renew, upsell and cross-sell.”
If you’re interested in optimizing revenue through CS, read the rest for a full overview of job design methodology, because “companies should not design their customer success roles in a vacuum.”

Crafting a XaaS customer success strategy that drives growth

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Big Tech Inc.
Social media and privacy don’t often go hand in hand, especially when children can see a lot on the internet already. Twitter got caught up in this when it reportedly tried to monetize adult content in an effort to compete with OnlyFans. It later scrapped the program when it was found that its system couldn’t “detect child sexual abuse material and non-consensual nudity at scale,” Amanda writes. Meanwhile, California lawmakers wasted no time moving ahead to put in place statewide online privacy protections for children where there are none at the federal level, Taylor reports.
Stepping on the gas, er, EV pedal: Toyota is accelerating its investment in U.S. electric vehicles, and will park some $3.8 billion into that initiative, up from an initial $1.3 billion, Jaclyn writes.
Cashing in on NFTs: Event organizers working with Ticketmaster can now issue NFTs tied to tickets on Flow, Ivan reports.
It’s almost fall and that means another Apple event: Brian has the skinny on all the things you should know about Apple’s iPhone 14 event on September 7.
New satellite on the block: Royal Caribbean is going “all-in on satellite service,” and will outfit its fleet of ships with Starlink internet, Devin writes.

Daily Crunch: Snap lays off one-fifth of its workforce after missing revenue and growth targets

Google delays move away from cookies in Chrome to 2024

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology.
It’ll be a long time coming. Last June, Google said it would depreciate cookies in the second half of 2023. Before then, in January 2020, the company pledged to make the switch by 2022.
“We’ve worked closely to refine our design proposals based on input from developers, publishers, marketers, and regulators via forums,” Chavez wrote. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new … technologies before deprecating third-party cookies in Chrome.”
Google’s efforts to move away from cookies date back to 2019, when the company announced a long-term roadmap to adopt ostensibly more private ways of tracking web users. The linchpin is Privacy Sandbox, which aims to create web standards that power advertising without the use of so-called “tracking” cookies. Tracking cookies, used to personalize ads, can capture a person’s web history and remain active for years without their knowledge.
Privacy Sandbox proposes using an in-browser algorithm, Federated Learning of Cohorts (FLoC), to analyze a users’ activity and generate a “privacy-preserving” ID that can be used by advertisers for targeting. Google claims that FLoC is more anonymous than cookies, but the Electronic Frontier Foundation has described it as “the opposite of privacy-preserving technology” and akin to a “behavioral credit score.”
Privacy Sandbox has also prompted regulators to investigate whether Google’s adtech aims are anticompetitive. In January 2021, the Competition and Markets Authority (CMA) in the U.K. announced plans to focus on Privacy Sandbox’s potential impacts on both publishers and users. And in March, 15 attorneys general of U.S. states and Puerto Rico amended an antitrust complaint filed the previous December saying that the changes in the Privacy Sandbox would require advertisers to use Google as a middleman in order to advertise.
Google earlier this year reached an agreement with the CMA on how it develops and releases Privacy Sandbox in Chrome, which will include working with the CMA to “resolve concerns” and consulting and updating the CMA and the U.K.’s Information Commissioner’s Office on an ongoing basis.
In the meantime, Chavez says that Google will expand a trial of its Privacy Sandbox technologies to “millions” of Chrome users beginning in August. It’ll then gradually increase the trial population throughout the year into 2023, offering an opt-out option to users who don’t wish to participate.
Google now expects Privacy Sandbox APIs to be launched and generally available in Chrome by the third quarter of 2023.
“Improving people’s privacy, while giving businesses the tools they need to succeed online, is vital to the future of the open web,” Chavez wrote. “As the web community tests these APIs, we’ll continue to listen and respond to feedback.”
Google delays move away from cookies in Chrome to 2024

Consumers swap period tracking apps in search of increased privacy following Roe v. Wade ruling

Consumers are ditching their current period tracking apps in favor of what they perceive to be safer options in the wake of the Supreme Court’s Roe v. Wade decision that allows individual U.S. states to criminalize abortion. The app switching trend is impacting all manner of period tracking apps, including leading app Flo, which owns a 47% share of the period tracking app market in the U.S., according to data provided by Apptopia. The app may have both lost customers to rival apps while gaining new users from others over the weekend. Other apps are seeing similar trends.
The patterns of app switching indicate consumers are seeking increased privacy, as many of those gaining from this trend are companies that have made public statements in support of strengthened data security and privacy practices. But it’s also clear that consumers don’t necessarily have a good understanding of which apps to trust given that the current beneficiary of this increased switching activity is a potentially problematic app called Stardust, which had yet to implement its new privacy protections at the time it was making promises to users.
As a result of its claims, Stardust saw its daily average downloads increase by as much as 6,000% over the past weekend, Apptopia said. The relative newcomer to the period tracking market drew attention by promoting itself as a small, women-led team that wanted to provide users with a more secure app. Those claims resonated with consumers, driving the app to No. 1 on the App Store on Saturday. But in terms of data security, being a small team is not necessarily an advantage. TechCrunch found various data privacy issues with the version of the app that users downloaded over the weekend, including its sharing of users’ phone numbers with a third party.

Period tracker Stardust surges following Roe reversal, but its privacy claims aren’t airtight

Despite these issues, app intelligence firm Sensor Tower said the app gained 82% of its total 400,000+ lifetime installs this past Saturday through Sunday.
Another top app, Clue, also benefited from consumers seeking alternatives. Apptopia found Clue’s app saw a 2,200% increase in installs over the weekend after it made comments in the press that it won’t divulge sensitive information to states. Sensor Tower reported Clue had also reached its highest-ever rank on Saturday as the No. 15 overall free app on the App Store. It has since dropped to No. 93, which suggests the rank change had been the result of a surge of app switchers.
Image Credits: Clue
Several other apps saw increased installs on Saturday, June 25, too. Compared with the month of June, Glow’s ovulation app saw its average daily downloads jump 21% and its period tracker Eve saw average daily installs increase 83%, Apptopia said. An app called Natural Cycles – Birth Control saw average daily installs rise 53%; another called Period Tracker by GP Apps saw a 17% increase; and the app Femometer saw a 10% increase. Single-digit increases were also seen in apps, including My Calendar – Period Tracker and Ovia Fertility & Cycle Tracker, the firm found.
Finally, leading app Flo moved up slightly on Saturday as a result of the app switching activity. Flo jumped from No. 197 on June 23 before the ruling to No. 187 on Saturday, June 25, Sensor Tower said. It’s now moved up more to No. 180 as of the time of writing. It’s worth noting that Flo’s average daily installs had been on the decline for several months, Apptopia had reported — in part, likely due to news of its 2021 settlement with the FTC over earlier privacy violations. That indicates consumers had been thinking about data privacy well before the Supreme Court ruling.
Image Credits: Flo (opens in a new window)
After the court’s decision on Friday, Flo issued a statement in hopes of stemming the tide of app switchers or those inclined to delete their accounts. It said:
Flo will always stand up for the health of women, and will do everything in its power to protect the data and privacy of our users. To add to our security measures already in place (read more about that here), we will soon be launching a new feature called “Anonymous Mode” – an option that allows users to remove their personal identity from their Flo account. Lastly, Flo will never require a user to log an abortion or offer details that they feel should be kept private, and users can delete their data at any time. We firmly believe that our users deserve complete control over their data and we are here to support our users every step of the way.
Clue also issued a lengthy response to Roe v. Wade on its website, which stressed its adherence to strict European data privacy laws and use of encryption. GP Apps, the maker of Period Tracker, published a strong statement, as well, though its privacy policy indicates that it would comply with legal requests and subpoenas. (However, it noted that consumers can opt to use its account without an online account, which would then only store data locally on the user’s device.) Other companies have published statements on their websites and social media accounts, as well.
But without a deeper analysis of each company’s privacy policy and more sophisticated testing of each app’s privacy and security protections, it’s hard to recommend that the use of any third-party period tracking app is a 100% safe decision at this time, regardless of their statements and claims.
One possible solution to this problem is to simply use Apple’s Health app alone for the time being, where end-to-end encryption of users’ Health records is available through iCloud. Unfortunately, data on Apple’s first-party apps isn’t available, so we’ll never know how many consumers made this choice.

Supreme Court overturns Roe v. Wade: Should you delete your period-tracking app?

Consumers swap period tracking apps in search of increased privacy following Roe v. Wade ruling