YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag for YouTube if they’re permitting specific third-party AI companies to train models on the creator’s content. From a new setting within […]
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YouTube will now let creators opt in to third-party AI training
Архив рубрики: Creators
YouTube relaxes controversial profanity and monetization rules following creator backlash
YouTube announced today that it’s relaxing the controversial profanity rules that it introduced toward the end of last year. The company says the new rules ended up creating a “stricter approach” than it had intended. The new update to the policy allows creators to use moderate and strong profanity without risking demonetization.
The original policy that was introduced back in November would flag any video that used profanity in the first 15 seconds of the video and make it ineligible for monetization, which meant that YouTube wouldn’t run ads on such videos. The change was retroactive and some creators said they had lost their monetization status as a result.
YouTube said back in January that it planned to modify the new rules.
Although the new relaxed rules don’t revert these changes back to the platform’s old policy, YouTube is making some changes that will allow creators to be eligible for limited ads if they use strong profanity within the first few seconds of a video. Under the November update, such videos would have received no ad revenue. The company also notes that video content using profanity, moderate or strong, after the first 7 seconds will be eligible for monetization, unless used repetitively throughout the majority of the video. Once again, such videos would have received no ad revenue under the November update.
YouTube said that it will re-review videos from creators who had their monetization affected by the November policy.
The company also clarified how profanity in music is treated, and noted that moderate or strong profanity used in background music, backing tracks, intro/outro music can now earn full ad revenue. Previously, such content would have received no ad revenue. In addition, the use of any profanity in titles and thumbnails will still be demonetized and cannot run ads, as was the case before the update in November.
The new policy goes into effect starting today. It’s worth noting that although the new policy doesn’t address all of the concerns that creators had and is still somewhat vague, it should make it easier for a big chunk of creators to continue monetizing their videos without having to make major changes.
It’s clear that YouTube is trying to make its massive trove of videos more age appropriate and advertiser friendly, but retrofitting new monetization rules onto a platform like YouTube is a delicate balance, as the past few months have shown.
YouTube plans to modify profanity rules that prompted creator backlash
YouTube relaxes controversial profanity and monetization rules following creator backlash by Aisha Malik originally published on TechCrunch
YouTube relaxes controversial profanity and monetization rules following creator backlash
YouTube launches its new commercial music licensing resource, Creator Music
YouTube today announced its new marketplace, Creator Music, is now fully open to all YouTube Partner Program participants in the U.S. First announced last September, the online destination offers a large catalog of songs that creators can browse, search through, and purchase where the terms of the music rights are spelled out in plain language, so creators can understand the costs involved. In addition to being able to purchase licenses, creators are also able to choose tracks offering revenue-sharing options where both creators and the rights holders earn money from the music’s use.
As the company explained last year, the issues around music rights have been a longtime pain point for creators.
When a creator today uses a song they don’t own, they end up having to give away all the ad revenue on their video to the music license holder. That means commercial music is often not used in YouTube videos, which hurts creators, their fans, as well as artists and songwriters.
With the launch of Creator Music, the idea is to simplify the process of licensing popular music. Through an online dashboard, creators can search for songs they have in mind or browse by collections, genres, or moods, then view the associated licensing costs. In addition, creators can search for tracks based on a budget they have set for their project.
Image Credits: YouTube
When they find an eligible track, creators can choose to either buy a license after reviewing the terms or opt into a rev share agreement. With the former, creators can check out and immediately download the song to add to their video while editing. If they don’t want to pay an upfront cost for the music’s use, they can choose a track with the rev share option instead.
This type of marketplace could benefit larger creators who more precisely want to control the costs associated with their productions, as well as smaller creators who haven’t historically been able to afford commercial music in their videos.
The new service doesn’t replace YouTube’s existing Audio Library of free tracks, however; it just provides another option. To continue to view free songs, including those from the Audio Library, creators can set the price filter to “$0” when searching across Creator Music.
As YouTube now increasingly competes with TikTok on short-form video, the need for better backing tracks for creators’ long-form video content has grown. TikTok’s embrace of popular music has led to the video app having a heavy influence over the Billboard charts and the top charts in streaming apps, as viral videos prompt more streams and music downloads. More recently, TikTok has been rumored to be expanding its own streaming music service as well — another market where YouTube operates. And as TikTok lengthens the max time for its videos, inching into YouTube territory, the Google-owned video site needed to remain competitive.
Of course, YouTube already offers popular music for use on Shorts through its Shorts Music Library, but many of those same songs wouldn’t have been viable for use on YouTube itself until now because of their associated costs and rights.
At launch, YouTube said it was working with indie partners, including Empire, Believe, Downtown, and Merlin. It hasn’t announced any partnerships with the majors at this time.
The Creator Music project was introduced last fall alongside other larger YouTube initiatives, including its plan to monetize Shorts and revamp its Partner Program to include a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
While Creator Music was gradually launched to YPP creators in the U.S., the company says it’s now fully available to that group. YouTube says it aims to bring the service to more countries over time and expand the music options for non-YPP creators as well.
YouTube launches its new commercial music licensing resource, Creator Music by Sarah Perez originally published on TechCrunch
YouTube launches its new commercial music licensing resource, Creator Music
YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages
YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs on all channel pages — one for YouTube’s traditional long-form content, another for YouTube Shorts only and a third for Live videos, including past, current and upcoming livestreams.
The changes will allow users to more easily access the types of YouTube videos they want to watch — a move YouTube says it made based on user feedback. In an announcement, the company said it heard from viewers they wanted to be able to navigate to the kinds of content they were most interested in when exploring a creator’s channel page, leading to this makeover.
you heard correctly we’re beginning to roll out Videos, Shorts, and Live tabs so you can easily explore these different kinds of content on YouTube
more info here: https://t.co/BaXQnQVUcR https://t.co/8XCdpr7HAH
— TeamYouTube (@TeamYouTube) October 27, 2022
The update also means that Shorts content and Live streams will no longer be found in the main Videos tab on the channel page — something that could appeal to longtime YouTube viewers who haven’t appreciated the infiltration of YouTube’s short-form content into their favorite channel’s video feed in recent months.
However, for those who do like watching Shorts, the redesign gives YouTube a way to direct them to more short-form videos. Now, when users are watching Shorts videos in the Shorts feed in the main YouTube app, then navigate to the creator’s channel, they’ll be sent directly into this new Shorts tab to watch even more Shorts content. This could help YouTube boost its views for Shorts as those users will no longer be immediately lost to the creator’s long-form content, as before.
Initial feedback from users on Twitter responding to YouTube’s post about the changes has been positive, as users are expressing their appreciation for giving each type of content its own separate category.
Image Credits: YouTube
The redesign follows another major update to YouTube this month which introduced, at long last, YouTube handles in the @username format. These usernames will now allow creators to identify their channel and interact with their viewers across YouTube Shorts, channel pages, in video descriptions, in comments and more.
YouTube says the tabbed redesign is rolling out starting today and will be available to all users across all devices in the weeks ahead.
YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages by Sarah Perez originally published on TechCrunch
YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages