Архив рубрики: Apps

Tinder now testing video chat in select markets, including US

Tinder announced this morning it will begin to test video chat in its mobile dating app with some members in select worldwide markets, including in the U.S. The feature, which allows Tinder matches to go on “virtual” dates when both opt in, will first be available to users in Virginia, Illinois, Georgia and Colorado in the U.S., as well as in Brazil, Australia, Spain, Italy, France, Vietnam, Indonesia, Korea, Taiwan, Thailand, Peru and Chile, also with some members.
Parent company Match had first promised it would introduce video chat in Tinder as part of its Q1 2020 earnings report and touted the feature as a way Tinder was evolving its business in the face of the coronavirus pandemic. The company had also then detailed the pandemic’s impact on its app, which had slowed Tinder user growth in the quarter as social distancing requirements and government lockdowns went into effect.
Tinder ended Q1 with 6 million subscribers, up from 5.9 million in December 2019 — meaning it only added 100,000 paid subscribers during the quarter. For comparison, in the year-ago quarter it added 384,000 paid users. Tinder’s average revenue per user (ARPU) also grew just 2%, mainly due to purchases of à la carte features, not subscriptions.
Tinder parent Match says it had tested video at various times before the COVID-19 outbreak, but said it never saw significant adoption. The pandemic has changed things, however. Today, Tinder allows users to search for matches worldwide through its Passport feature, making its dating app more of a social network. Meanwhile, Tinder users who do want to date now feel almost forced to use video for their early interactions instead of going on briefer “getting to know you” coffee or drink dates, as before.
Without a video option in the app, these users often turned to third-party apps like Snapchat or other video chat apps for these early connections. Meanwhile, daters who prioritized a video option may have even made the switch to rival Bumble, which has offered video for a year. Facebook also recently said it would add video for its Facebook Dating users, as a result of the coronavirus pandemic, forcing Tinder’s hand.
Image Credits: Tinder
The new feature itself is simple to use. Once two people have matched and are chatting in the app, they can indicate they’re ready to move to a video session by tapping the new video icon. The clever part is that the feature itself isn’t enabled until both matches opt in. The company notes that Tinder users won’t be informed if a match toggles on the video chat feature. The idea is to wait until the discussion comes up naturally, as it often does in a text-based chat.
When both users have toggled on video chat, they have to agree to ground rules before the chat begins. Tinder says calls should remain “PG,” with no nudity or sexual content. The chats are also supposed to stay “clean,” meaning no harassment, hate speech, violence or other illegal activities. Users also agree calls will need to be age-appropriate, meaning without minors involved.
The feature, which Tinder calls “Face to Face,” is enabled on a match-by-match basis, not universally for all matches.
How exactly Tinder plans to properly moderate what appears to be a fantastic new solicitation platform remains less clear. In addition, Tinder’s move to embrace video means it could be putting sex offenders in front of the camera. As an investigative report last year from ProPublica found, most of the Match-owned dating apps, including Tinder, were not screening for sexual predators.
For now, Tinder says users are asked to review the call when it wraps.
In a pop-up, users who finish a video call will be asked whether they would go Face to Face again. Here, they’ll also have the option to report the user, if needed. These sorts of retroactive rating systems don’t do much for anyone who feels unsafe in the moment, of course, and it’s not clear to what extent Tinder will step in to police calls in progress.
Asked for specifics, Tinder declined to share. (In an earlier report, Tinder CEO Elie Seidman suggested Tinder would use machine learning models to monitor chats.)
Also unclear is to what extent Tinder would step into to stop what may otherwise be consensual sexual activity, including of the paid variety.
Tinder doesn’t seem worried about these off-brand use cases for video chat, however. It says it recently surveyed around 5,000 members in the U.S. and around half of them have already had video dates with a match off its platform over the past month, indicating a willingness to try video for online dating. In addition, 40% of Gen Z members said they wanted to keep using video as an initial step before agreeing to meet in real life, even when places like restaurants and bars were re-opened.
“Connecting face-to-face is more important than ever, and our video chat feature represents a new way for people to get to know one another in-app no matter their physical distance,” said Rory Kozoll, head of Trust and Safety Products at Tinder, in a statement about the launch. “Face to Face prioritizes control to help our members feel more comfortable taking this next step in chats if and when it feels right for them. We’ve built a solid foundation, and look forward to learning from this test over the coming weeks,” Kozoll added.
The feature is launching in testing only starting today, in select markets.

Tinder now testing video chat in select markets, including US

‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 74%

The much-anticipated addition of “Hamilton” seems to have paid off for Disney+. According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (752K+) for the Disney+ mobile app, excluding India and Japan. Some 458K+ of those downloads were in the U.S, the firm estimated.
These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted. But the numbers don’t include India or Japan as Disney+ is streamed via Hotstar in the former; and in the latter via a partnership with NTT Docomo through an existing service that later transitioned to Disney+.
Image Credits: Apptopia
The download figures also represented a 74% increase over the four prior weekends in June, in the U.S, indicating that a significant amount of interest in “Hamilton,” not surprisingly — given its “founding fathers” subject matter — comes from U.S. subscribers.
Notably, these downloads represent paid subscribers, not free trial users, as Disney+ ended its free week-long trial offering back in June. 
Rival firm Sensor Tower estimates a slightly different “Hamilton”-related bump for Disney+. During the week of June 29 to July 5, downloads spiked 64% over the week prior, Yahoo reported. Its preliminary estimates for July 3-5 put installs at 1 million across all available markets.
Image Credits: Apptopia
Apptopia also found that “Hamilton” represented the biggest content launch of all of 2020, so far, in terms of downloads. That means it also outpaced the streaming launch of “Frozen 2,” which arrived while consumers were under coronavirus lockdowns. It was also bigger than “Onward,” “Artemis Fowl,” and others, the firm found.
Image Credits: Disney
Of course, mobile download numbers don’t provide a full picture of how many signed up just for “Hamilton.” Many of the new Disney+ subscribers likely only signed up via a TV app and have yet to download the mobile companion.
If Roku’s online channel store offered a “top charts” section with rankings, we would have another window into Disney+ popularity given its status as a top streaming device and TV maker in the U.S. But it’s worth pointing out that Roku’s user base has given the Disney+ app a 4.3-star rating across 1,55,006 total reviews. For comparison, Netflix has 3,675,383 reviews — which shows how quickly the still relatively new service Disney+ is gaining on the market leader.
In May, Disney announced its streaming service had grown from 33.5 million subscribers as of March 28 to 54.4 million Disney+ subscribers as of May 4.
The service appeals to those who follow Disney’s top brands like Star Wars and Marvel, for example, but it’s also found a lot of growth among families who now more than ever need content to keep kids entertained amid the coronavirus outbreak, which has limited families’ usual activities and kept kids indoors.  At the $6.99 per month price point (or $69.99/yr), it’s one of the more affordable streaming services available.
Updated 7/6/20 3 PM ET: Apptopia revised its estimates this afternoon to indicate a larger increase of 74%, not 72.4% as the earlier headline stated. We’ve updated the article with its most recent data as well as the firm’s latest estimates on downloads. We’ll continue to update if newer numbers arrive. 

‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 74%

Four perspectives: Will Apple trim App Store fees?

The fact that Apple takes a 30% cut of subscriptions purchased via the App Store isn’t news. But since the company threatened to boot email app Hey from the platform last week unless its developers paid the customary tribute, the tech world and lawmakers are giving Apple’s revenue share a harder look.
Although Apple’s Senior Vice President of worldwide marketing Phil Schiller denied the company was making any changes, a new policy will let developers challenge the very rules by which they were rejected from the platform, which suggests that change is in the air.
According to its own numbers, the App Store facilitated more than $500 billion in e-commerce transactions in 2019. For reference, the federal government has given out about $529 billion in loans to U.S. businesses as part of the Paycheck Protection Program.
Given its massive reach, is it time for Apple to change its terms? Will it allow its revenue share to go gently into that good night, or does it have enough resources to keep new legislation at bay and mollify an increasingly vocal community of software developers? To examine these questions, four TechCrunch staffers weighed in:
Devin Coldewey
Lucas Matney
Sarah Perez
Darrell Etherington
Devin Coldewey: The App Store fee structure “seems positively extortionate”
Apple is starting to see that its simplistic and paternalistic approach to cultivating the app economy may be doing more harm than good. That wasn’t always the case: In earlier days it was worth paying Apple simply for the privilege of taking part in its fast-expanding marketplace.
But the digital economy has moved on from the conditions that drove growth before: Novelty at first, then a burgeoning ad market supercharged by social media. The pendulum is swinging back to more traditional modes of payment: one-time and subscription payments for no-nonsense services. Imagine that!
Combined with the emergence of mobile platforms not just as tools for simple consumption and communication but for serious work and productivity, the stakes have risen. People have started asking, what value is Apple really providing in return for the rent it seeks from anyone who wants to use its platform?
Surely Apple is due something for its troubles, but just over a quarter of a company’s revenue? What seemed merely excessive for a 99-cent app that a pair of developers were just happy to sell a few thousand copies of now seems positively extortionate.
Apple is in a position of strength and could continue shaking down the industry, but it is wary of losing partners in the effort to make its platform truly conducive to productivity. The market is larger and more complicated, with cross-platform and cross-device complications of which the App Store and iOS may only be a small part — but demanding an incredibly outsized share.
It will loosen the grip, but there’s no hurry. It would be a costly indignity to be too permissive and have its new rules be gamed and hastily revised. Allowing developers to push back on rules they don’t like gives Apple a lot to work with but no commitment. Big players will get a big voice, no doubt, and the new normal for the App Store will reflect a detente between moneyed interests, not a generous change of heart by Apple.

Four perspectives: Will Apple trim App Store fees?

iOS 14’s App Clips will save you from always needing ‘an app for that’

The App Store ecosystem today is home to nearly 2 million apps. That means finding new apps to download is now more challenging than ever. This, in turn, leads app developers to funnel more money into App Store Search ads, traditional SEO and digital advertising in an effort to acquire new users. A new feature called App Clips, arriving in iOS 14 later this year, will give developers another option to introduce their app to users. With App Clips, users can instead load just a small part of an app on demand, when required. And when they’re done, the App Clip disappears.
The concept behind App Clips isn’t new. Google’s Android platform has for several years offered tiny app-on-demand downloads called “Instant Apps.”
Like Instant Apps, Apple’s App Clips are about making apps as seamless to use as the web. They are fast, ephemeral and eliminate the barrier to entry that is downloading an app from the App Store.
Today, many users don’t want to bother with a full app download when they’re in a hurry. For example, if a user is trying to pay for parking, they’re more likely to swipe their credit card in the meter to save time, instead of downloading the city’s parking app.
A customer waiting in line to place a food or drink order also doesn’t want to bother downloading the restaurant’s app to browse a menu and pay — they’ll just speak their order at the counter. And a customer wanting to rent a scooter just wants to tap, pay and be on their way.
Image Credits: Apple
An App Clip would work in any of of these scenarios, and many others, by making it as easy to use apps as it is to tap to check out with Apple Pay or launch a website.
While Apple will allow users to launch clips by way of a QR code, a new “App Clip Code” arriving later this year will offer an upgraded experience to kicking off these apps you find suggested to you out in the real world. App Clip Codes will combine both NFC and a visual code, so users can either tap or scan the code to access the App Clip experience.
Image Credits: Apple
For example, an App Clip Code placed on a parking meter would allow a user to quickly load just the part of the app where they pay for their time. They can even skip manual credit card entry by using Apple Pay, if included in a given App Clip.

The App Clips themselves are less than 10 MB in size and ship bundled with the app on the App Store. They’re built using the same UI technologies developers use today to build apps, like UIKit or SwiftUI. But using an App Clip doesn’t trigger the app to download to the user’s device.
A key advantage App Clips offer is how they address concerns over data privacy. Because App Clips are essentially a way to run app code on demand, they’re restricted from tapping into iPhone’s more sensitive data — like health and fitness information, for example. Plus, the App Clip and all its data will automatically disappear if it’s not used again within some period of time.
However, if a user begins to launch a particular App Clip more regularly — perhaps one for their favorite coffee order at their local shop, for instance — the App Clip’s lifetime is extended and it can get smarter. In this example, the App Clip could cache the customer’s last order and present it as a recommendation, to speed up the ordering process. Eventually, this repeat user may decide to download the full app.
In that case, the hand-off is seamless as well — iOS will automatically migrate the authorizations for things like Camera, Microphone and Bluetooth access, which the App Clip had already requested. Select data can also be migrated.
Image Credits: Apple
There are other ways for users to encounter App Clips besides out in the real world, though that may be a primary use case.
Apple says App Clips can be sent as links in iMessage, popped up as a suggestion when you’re browsing a mobile site in Safari, shown on a business’s details page in Apple Maps or may appear in Siri’s Nearby suggestions.
The idea is that wherever a user may be on their device — or out in the world — the App Clip can be there, too.

iOS 14’s App Clips will save you from always needing ‘an app for that’

How Reliance Jio Platforms became India’s biggest telecom network

It’s raised $5.7 billion from Facebook. It’s taken $1.5 billion from KKR, another $1.5 billion from Vista Equity Partners, $1.5 billion from Saudi Arabia’s Public Investment Fund, $1.35 billion from Silver Lake, $1.2 billion from Mubadala, $870 million from General Atlantic, $750 million from Abu Dhabi Investment Authority, $600 million from TPG, and $250 million from L Catterton.
And it’s done all that in just nine weeks.
India’s Reliance Jio Platforms is the world’s most ambitious tech company. Founder Mukesh Ambani has made it his dream to provide every Indian with access to affordable and comprehensive telecommunications services, and Jio has so far proven successful, attracting nearly 400 million subscribers in just a few years.
The unparalleled growth of Reliance Jio Platforms, a subsidiary of India’s most-valued firm (Reliance Industries), has shocked rivals and spooked foreign tech companies such as Google and Amazon, both of which are now reportedly eyeing a slice of one of the world’s largest telecom markets.
What can we learn from Reliance Jio Platforms’s growth? What does the future hold for Jio and for India’s tech startup ecosystem in general?
Through a series of reports, Extra Crunch is going to investigate those questions. We previously profiled Mukesh Ambani himself, and in today’s installment, we are going to look at how Reliance Jio went from a telco upstart to the dominant tech company in four years.

India’s richest man built a telecom operator everyone wants a piece of

The birth of a new empire
Months after India’s richest man, Mukesh Ambani, launched his telecom network Reliance Jio, Sunil Mittal of Airtel — his chief rival — was struggling in public to contain his frustration.
That Ambani would try to win over subscribers by offering them free voice calling wasn’t a surprise, Mittal said at the World Economic Forum in January 2017. But making voice calls and the bulk of 4G mobile data completely free for seven months clearly “meant that they have not gotten the attention they wanted,” he said, hopeful the local regulator would soon intervene.
This wasn’t the first time Ambani and Mittal were competing directly against each other: in 2002, Ambani had launched a telecommunications company and sought to win the market by distributing free handsets.
In India, carrier lock-in is not popular as people prefer pay-as-you-go voice and data plans. But luckily for Mittal in their first go around, Ambani’s journey was cut short due to a family feud with his brother — read more about that here.

How Reliance Jio Platforms became India’s biggest telecom network