Архив рубрики: Apps

This Week in Apps: Google battles KakaoTalk, Twitter deal in jeopardy, FTC asked to investigate TikTok

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. App Annie says global spending across iOS and Google Play is up to $135 billion in 2021, and that figure will likely be higher when its annual report, including third-party app stores in China, is released next year. Consumers also downloaded 10 billion more apps this year than in 2020, reaching nearly 140 billion in new installs, it found.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that was up 27% year-over-year.
This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.
Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters
Top Stories
Elon says he’s killing the Twitter deal
The bird app buyout could be off, if Elon Musk has his way.
On Friday, Musk’s legal team informed Twitter the Tesla and SpaceX exec would be terminating the merger agreement because, as their letter alleges, Twitter made false and misleading claims about the health of its business. This, of course, refers to the drama Musk had been stirring up over the percentage of bots on the service, which Twitter says is estimated to be less than 5%. Upon Musk’s earlier pressing for more information on this figure, Twitter provided Musk’s team with API access to make their own determinations. The letter, however, states that this API access was capped and limited, preventing the team from being able to accurately analyze Twitter’s data with regard to bots. (Which makes Musk’s claims that the bot count is higher than Twitter said it was a bit hard to prove!) Musk’s lawyers also allege Twitter included known fake and bot accounts in its mDAUs and didn’t have a standard process for calculating its mDAUs or the percentage of bots. Even if the arguments were valid — and that’s not able to be determined at this time — they don’t allow Musk to simply walk away.
Musk has already legally agreed to this deal, which means the battle will now move to court where Twitter says it plans to enforce the agreement at the price and terms agreed upon. And even if both parties agree to terminate, Musk will have to pay out a billion dollars as a termination fee.
The real reason Musk is trying to terminate is not likely “bots.” It’s because he knows he overpaid. What looked like a decent deal earlier (@ $54.20 per share) quickly became an overpriced deal in a macroeconomic environment that’s led to tech stocks tanking. Since announcing the deal, Twitter’s stock hadn’t again hit the negotiated price, and in fact, was recently down as much as 28% below Musk’s offer price. By forcing the deal to go to the courts, Musk could be hoping for a shot at negotiating a better price. But that’s far from being a certain outcome.

The Twitter Board is committed to closing the transaction on the price and terms agreed upon with Mr. Musk and plans to pursue legal action to enforce the merger agreement. We are confident we will prevail in the Delaware Court of Chancery.
— Bret Taylor (@btaylor) July 8, 2022

Google blocked KakaoTalk for not following its rules
Image Credits: Jon Russell (opens in a new window) / Flickr (opens in a new window)
Google this week demonstrated it plans to enforce its new Play Store terms over in-app purchases, even if the developer is a $1.5 billion tech giant and leading app in its region. The Korean company behind the KakaoTalk mobile messenger popular in South Korea was prevented from issuing updates to its app over its failure to comply with Google Play’s terms, according to local media reports. This would be the first time Google has enforced its new Play Store rules over how apps can point users to their own websites for alternative methods of payments.
South Korea’s in-app payment law, better known as the “anti-Google law,” permits Android app developers to add third-party payment options in their app, but only if they offer them alongside Google’s own billing system. It doesn’t permit developers to add links to their app that allow users to bypass Google’s billing system entirely, however. That’s what KakaoTalk is continuing to do.
According to Google’s rules, failure to comply with its rules could see apps removed from the Play Store altogether. Google hasn’t gone that far just yet — instead, it’s only blocked the company from issuing updates. But this is still a serious punitive action and one designed to prompt the app to take action.
Companies aren’t happy with how Google complied with the country’s new law, as Google is only offering a discount on commissions paid for those using third-party payments, instead of allowing them to avoid commissions as they had hoped. On April 1, Google said all apps must either use Google’s own payments system and pay the usual 15-30% in commissions, or the apps could offer a third-party system for a discount of 4% on those fees.
The Korea Communications Commission (KCC) met with Google and Kakao on Thursday about the matter. Afterward, Kakao relented and chose to remove the web link to the third-party payments system as required by Google’s rules to come into compliance. Analysts speculated Kakao’s earlier refusal to remove the link was to simply bring the issue to regulators’ attention — that is, it aimed to demonstrate how Google had complied with the letter of the law, but not with the spirit. The KCC had been investigating how the law was being implemented but since most apps were already in compliance, Google hadn’t yet taken any punitive actions.
The Kakao Talk messaging app today is used by some 53 milllion+ people monthly, making it one of the biggest social apps in the country.
FTC asked to investigate TikTok
Image Credits: TikTok
Senate Intelligence Committee members have asked the FTC to investigate whether TikTok misled lawmakers about ByteDance employees’ ability to access U.S. users’ data. Democrat Senator Mark Warner and Republican Marco Rubio, the chair and ranking member of the committee, respectively, wrote a letter to FTC Chair Lina Khan requesting a further investigation into whether TikTok may have lied in its testimonies to Congress over how it handles user data.
This demand follows a BuzzFeed News report that revealed that ByteDance employees in China were regularly accessing U.S. data into early 2022, despite TikTok’s prior assurances to the contrary. Last weekend, timed alongside the BuzzFeed scoop, TikTok wrote to Republican Senators to assure them it’s working on a program called “Project Texas” aimed at improving data security for U.S.-based users.
“In light of this new report,” the letter stated, “we ask that your agency immediately initiate a Section 5 investigation on the basis of apparent deception by TikTok, and coordinate this work with any national security or counter-intelligence investigation that may be initiated by the U.S. Department of Justice.”
Pressure on TikTok has been increasing as of late. Six senators sent a letter to the Treasury Department on June 24, asking for details about the negotiation between TikTok and CFIUS, which would have prompted Trump’s EO to ban the TikTok app in the U.S. An FCC Commissioner, Brendan Carr, also wrote to Apple and Google on June 28, requesting the companies remove TikTok from their app stores for “its pattern of surreptitious data practices.”
Weekly News
Platforms: Apple
Image Credits: Apple
Apple introduced an iPhone Lockdown Mode in iOS 16. The new OS, as well as updates for iPad and Mac, will include a feature that lets users who are most at risk from attacks take more extreme measures to lock down their devices and reduce attack surfaces. In Lockdown Mode, most message attachments are blocked and previews are disabled; some web technologies are disabled; FaceTime calls from people you haven’t connected with before are blocked; Shared Albums are removed from the Photos app; configuration profiles can’t be installed; wired connections to other devices or accessories are blocked; and more. Apple said it will add more protections to this mode over time.
Apple rolled out the third developer betas for iOS 16, iPadOS 16, tvOS 16, watchOS 9 and macOS 13 Ventura. The news suggests the iOS 16 public beta is just around the corner, given it usually arrives alongside the third developer betas. The third beta also includes support for iCloud‌ Shared Photo Library, which lets families combine their photos and videos in one place.
Apple also released iOS 15.6 and iPadOS 15.6 beta 5 to developers, alongside other platforms.
Platforms: Google
The Google Play Store appears to be getting an updated logo with rounded corners on the triangle and colors that are more aligned with Google’s four colors (blue, green, yellow and red), instead of lighter variations.
E-commerce & Food Delivery
Code spotted in the iOS 16 beta 3 suggests Apple is working on a new system to integrate virtual cards with Safari, reports 9to5Mac. The feature would allow users to pay with virtual card numbers when online shopping in mobile Safari.
Amazon partnered with Grubhub and took a stake in its owner, Just East Takeaway. The deal will see Amazon offering free membership to Grubhub+ for one year to Prime members in the U.S. The retailer had previously offered a similar deal to Amazon Prime Student members and had a partnership with Deliveroo in the U.K. that offered a free year of Deliveroo+ to Prime members.
Walmart folded its InHome grocery delivery service into its subscription plan, Walmart+. The service lets users monitor in-home grocery deliveries via an app where they can livestream the delivery as it’s in progress, watching as Walmart staff places their items inside their fridge and freezer.
Pinterest introduced an API for Shopping and Product Tagging for Pins, among other merchant-focused updates. The API offers access to new catalog management and product metadata features, while Product Tagging allows merchants to make their “lifestyle” Pins shoppable, similar to shoppable photos on Instagram. In addition, video assets can now be used in product catalogs, and a new Shop Tab on business profiles lets merchants easily display their shoppable products.
Image Credits: Pinterest
Pinterest also launched its ads business in Argentina, Colombia and Chile, joining other expansions to Brazil and Mexico last year, and Japan’s launch earlier this year. The ads allow retailers to connect with users searching for items that match those in their own catalogs, even if the searchers haven’t settled on a particular brand.
Ex-employees at shopping app Wish detailed to The NYT about the app’s low product standards, unreliable shipping, counterfeiting, inappropriate ads and deceptive experiments which drove users away. The app saw MAUs drop from 101 million in Q1 2021 to 27 million in Q1 2022.
Amazon readies itself for Prime Day with help from online influencers. The company is livestreaming creators who are promoting Prime Day deals via its Amazon Live platform. The streams are available on Amazon’s website and in its mobile app.
Instacart rolled out a new rewards program for shoppers which offers priority access to batches for those with higher ratings. Other perks include discounted childcare, cash back on gas and car maintenance discounts. The company recently introduced other shopper features to protect their tips and remove ratings from customers who always dole out less than five stars.
TikTok dropped its plans to expand livestream shopping in the U.S. and elsewhere after the feature failed to gain traction outside of the U.K., FT said.
Augmented Reality
Image Credits: The Met/8th Wall
The Met launched a new AR experience that allows visitors or anyone to view the Sphinx in augmented reality. The Sphinx appears in your own space atop a grave stele and is annotated with interesting facts users can tap on to learn more. There’s also a selfie feature that lets users try on the Sphinx’s colors. The AR features are powered by 8th Wall and work in the Safari web browser app, instead of requiring a dedicated mobile app.
Crypto
Image Credits: Reddit
Reddit launched a new NFT-based avatar marketplace that allows users to purchase blockchain-based profile pictures at a fixed rate. Users don’t need to have a crypto wallet to make the purchases, only a credit or debit card. The purchases are then held in Reddit’s own wallet called Vault, inside its existing mobile app. Vault is also used to earn blockchain-based community points and spend them on special features like badges and animated emoji. There are 90 NFT designs available at launch, and a total of “tens of thousands” of NFTs will be available during early access at prices ranging from $9.99-$99.99. The company partnered with Polygon, an Ethereum-compatible blockchain, to mint the avatars on-chain.

Reddit is launching a new NFT avatar marketplace

Crypto exchange Binance.US hired a former Acorns and PayPal exec Jasmine Lee as its CFO, replacing interim CFO Eric Segal. The company offers one of the top crypto apps in the U.S. and operates as a separate entity from the global Binance exchange.
The Chinese photo-editing app Meitu reported a $45.6 million crypto impairment in H1 2022. The company’s stock dropped more than 10% after it projected crypto impairments tripling from 2021 levels.
Adtech
Glace, owned by adtech firm InMobi Group, will partner with U.S. carriers to launch a media service for Android lock screens. Glance serves media, news and casual entertainment to lock screens and already has a presence on around 400 million devices in Asian markets.
Social
Snap’s unexpected new hire comes from the Secret Service. According to The Washington Post, Secret Service Director James Murray is retiring from his post and joining Snap as its chief security officer at the end of the month, where he’ll directly report to CEO Evan Spiegel.
TikTok is facing multiple lawsuits from parents who allege their children died attempting the “blackout challenge” they saw on the app. The challenge encouraged users to strangulate themselves until passing out. TikTok claims users learned about the challenge on other platforms and says it was never a TikTok trend.
TikTok is testing a new ability that would allow livestreamers to restrict their stream to viewers who are 18+. The company said it’s testing this feature with select users by offering an option to toggle a “mature themes” button that would restrict their TikTok LIVE’s to adults only.
Meta is moving forward with its digital collectibles plan that will allow creators to generate revenue from NFTs, despite the crypto crash, reports FT.
Twitter begins testing “CoTweets,” a feature that allows two users to co-author tweets — a feature that makes it possible for influencers and brands to post tweets together for brand partnership deals, among other use cases.
Elon Musk may be still trying to get out of the Twitter deal, The Washington Post claims (see above). The Telsa and SpaceX exec is reportedly concerned about the number of bots on the service, but he’s likely more worried now about how much he’s overpaid for the social media company. Nevertheless, the ink is dry on the deal and will cost Musk $1 billion if he backs out. Twitter, meanwhile, told reporters it removes 1 million+ spam accounts per day and those accounts are well less than 5% of total users. It also confirmed layoffs of 30% of its talent acquisition team.
An Israel-based startup called Notch is offering creators “Instagram account insurance,” which will pay out a stipend if their accounts get hacked causing them to lose access. The startup will also help them regain control of their page, it says.
Dating
Tinder rolled out several in-app initiatives in the U.S. that allow users to take a stand against the Supreme Court’s decision to overturn Roe v. Wade. Users can now include “Pro-Choice” as an interest on their profiles, and the app features an in-app promotion that supports the abortion rights campaign from Bansoff.org. The company is also donating in-app promotional space to Kansas Constitutional Freedom (KCF), a bipartisan coalition of reproductive rights advocates and allied organizations dedicated to protecting access to safe and legal abortions. The court’s decision could have an impact on the use of dating apps for casual dating in the U.S., which could impact Tinder’s business.
Messaging
Messaging app Signal introduced a new thread view on Android, which allows users to see replies to messages bundled in a single place, similar to Slack.

Planning your pizza order for movie night but forgot how many people want pepperoni versus veggie? If you’re using Android, you can now tap the speech bubble icon next to a message to pull up all replies to that message and never lose the thread (or under-order on toppings)! pic.twitter.com/fx3ESyNm6b
— Signal (@signalapp) July 7, 2022

Streaming & Entertainment
Netflix rolled out support for spatial audio to all devices and subscribers to offer theater-like sound for its movies and shows. The support is currently available on original titles like the fourth season of “Stranger Things,” “The Adam Project,” “Red Notice,” “The Witcher,” “Locke & Key” and others. Users can find supported titles by typing in “Spatial Audio” in the search bar.
Gaming
Code found in Meta’s iPhone app for VR headsets suggests the company’s “Project Cambria” VR headset is going to be called the Meta Quest Pro, which will cost over $1,000, per Bloomberg. Mark Zuckerberg had previously teased the high-end headset in a demo video.
In an update to The Oregon Trail game on Apple Arcade, creator Gameloft added a new “Walk the Trail” feature that connects the game with Apple Health. As users walk throughout the day, their steps are counted in a virtual Oregon trail inside the app that crosses 64 locations like Fort Kearney, Fort Laramie, Fort Hall and others. A stats screen highlights the steps, locations visited and more and a trivia screen offers details about the milestones you pay.
Utilities
Apple is rolling out its improved Maps to France, Monaco and New Zealand, following tests. The regions will gain updated, more detailed maps, better navigation and other features.
Government & Policy
Twitter sued the Indian government to challenge some of its takedown orders. The government has asked Twitter to remove hundreds of accounts and tweets that had denounced government policies and Prime Minister Narendra Modi. Twitter had only partially complied with the requests and is instead fighting back against many of the challenges.
In the wake of the overturning of Roe v. Wade, the U.S. House Oversight Committee issued letters on Friday to data brokers SafeGraph, Babel Street, Digital Envoy, Placer.ai and Gravy Analytics, as well as period tracking app makers Flo Health, Glow, GP International, Clue developer BioWink and Digitalchemy Ventures. The committee is asking the companies about their data collection and retention practices, noting that the collection of sensitive data could “pose serious threats to those seeking reproductive care as well as to providers of such care, not only by facilitating intrusive government surveillance, but also by putting people at risk of harassment, intimidation, and even violence.”

Congress probes period tracking apps and data brokers over abortion privacy concerns

Security & Privacy
Related to its introduction of Lockdown Mode in iOS 16, Apple also established a new category within the Apple Security Bounty program to reward researchers who find Lockdown Mode bypasses and help improve its protections. Bounties are doubled for qualifying findings in Lockdown Mode, up to a maximum of $2,000,000 — the highest maximum bounty payout in the industry. The company said it’s also making a $10 million grant, in addition to any damages awarded from its lawsuit filed against NSO Group, to support organizations that “investigate, expose, and prevent highly targeted cyberattacks, including those created by private companies developing state-sponsored mercenary spyware.”

Apple says Lockdown Mode in iOS 16 will help block government spyware attacks

Funding and M&A
Mobile marketing firm Moburst acquired digital studio Layer, which offers web, mobile and app development services. Layer, launched in 2015, has worked with clients like Nissan, Renault and others. Deal terms weren’t disclosed. The two companies had previously worked together on multiple projects and will now allow Moburst to expand its services and offer a full-stack solution.
Digital banking app YAP, based in the United Arab Emirates, raised $41 million as part of a Series A round expected to close at year-end. The company aims to expand its services into Saudi Arabia, Egypt, Pakistan and Ghana.
Tweets

Has anyone else noticed this in iOS 16 Beta 3? pic.twitter.com/ywiC0MsfJr
— Jack Roberts (@jacklroberts) July 6, 2022

Autocorrect comes for everyone sooner or later… pic.twitter.com/T3RsYJoGo7
— Steve Riggins (@steveriggins) July 8, 2022

I worked on iOS 7, and I can tell you for sure that none of the push toward flatness was about making things better for people. Banishing skeuomorphism was all about how the software looked, not how it worked. https://t.co/51XvDYTVHV
— Ken Kocienda (@kocienda) July 7, 2022

 
This Week in Apps: Google battles KakaoTalk, Twitter deal in jeopardy, FTC asked to investigate TikTok

Google halts KakaoTalk updates on Play Store in Korea after messaging app refused to remove its own payment links 

Google has stopped providing updates to popular messaging app KakaoTalk in South Korea, according to a local report, after Kakao continued using an external payment link in its Android app, against Google’s new in-app payments policy. Google’s new policy requires developers selling digital goods and services to use Google’s first-party billing system, but Kakao has been using an external link to its own website.
This is the first time Google has stopped PlayStore users from updating an app after its new payments policy went into effect last month. KakaoTalk can be updated on other app operators such as Apple’s AppStore and OneStore, per the local media report. Two big questions now will be whether Google turns its attention to stopping updates on other apps similarly providing external payment links, or goes one step further and proceeds to remove them altogether.
“All developers selling digital goods and services in their apps are required to use Google Play’s billing system,” Google writes in a note detailing its new in-app payments policy. “Apps using an alternative in-app billing system will need to remove it in order to comply with the payments policy… Starting June 1, 2022, any app that is still not compliant will be removed from Google Play.” 
Google said last year it would comply with alternative billing systems in South Korea by allowing Android app developers to use third-party payment options, but to offer them alongside Google Play’s own billing system after the country passed its in-app payment law — the first of its kind in the world — in August last year. That law, pointedly, is regularly referred to as the “anti-Google law.”
Developers, however, can’t add links that point to their own websites inside their apps, which would allow their users to buy directly, bypassing Google’s billing entirely.
South Korean app developers and content providers have increased their paid subscription and service fees on Google’s Play due to the heavy 15-30% commissions now required following Google’s policy changes. 

South Korean content providers raise service fees in the wake of Google’s in-app payment policy

The Korea Communications Commission said in April that the prohibition of app developers from using the weblink payment option would breach South Korea’s app payment law that requires operators of app stores to allow third-party payments. The KCC told TechCrunch last month that it would keep an eye on Google to see if they would remove any app against its new policy. 
Apple announced last week that developers will have to submit a separate binary for iOS and iPadOS “distributed solely on the App Store in South Korea” to use a third-party payment system for the South Korea App Store.
TechCrunch has reached out to Kakao, which did not immediately respond to a request for comment about Google’s move. Google did not respond to requests for comment.
Google halts KakaoTalk updates on Play Store in Korea after messaging app refused to remove its own payment links 

Google will reimburse developers $90 million to settle a lawsuit over Play Store earnings

Google said Thursday it will pay $90 million to settle a lawsuit with U.S. developers that accused Google of abusing its power of app distribution and charging an unfair fee of 30% for app purchases and in-app purchases made through the Play Store.
The company noted that U.S. developers who made less than $2 million each year between 2016 and 2021 through Google Play Store earnings will be eligible for compensation.
“A vast majority of US developers who earned revenue through Google Play will be eligible to receive money from this fund if they choose. If the Court approves the settlement, developers that qualify will be notified and allowed to receive a distribution from the fund,” the search giant noted in a blog post.
Hagens Berman Sobol Shapiro LLP, the legal firm that represented the plaintiffs, said that developers were entitled to a minimum compensation of $250 — with some settlements going above $200,000. The firm noted that more than 48,000 U.S. developers are eligible for payment by Google.
The plaintiffs originally filed the case against Google in 2020 in California alleging that the company gained a monopoly in the Android app distribution space “through a series of anticompetitive contracts, strategic abuses of its dominance in other Android software applications, deficits in consumer knowledge and information, and the cultivation and exploitation of device users’ fear of malware.” The case document also harped upon the fact that Google had a default 30% Play Store tax for developers on the sale of apps or in-app purchases.
To handle the criticism on the 30% Play Store tax, in 2021, Google slashed its cut to 15% on the first $1 million earned by a developer each year. Later, it reduced Play Store fees to 15% for subscription-based apps and as low as 10% for media apps in select categories like e-books or music distribution. According to an estimate by damages expert, Dr. Michael Williams, this fee reduction could save developers more than $109 million in service fees until 2025.
The Mountain View-based company said that apart from the $90 million payment fund, it is revising its Developer Distribution Agreement document to make it clear that developers can contact users through out-of-app means like promotional emails — similar to a change Apple made last year — if they have obtained that information in the app. The firm said it’ll introduce a new section in the Play Store named “Indie Apps Corner” to highlight apps made by small startups and independent developers, too. What’s more, the firm will publish annual Google Play transparency reports with details like app removals and account terminations.
Currently, Google and Apple force developers to use their own payment systems for in-app purchases on apps distributed through their own app stores. However, that might change due to many lawsuits and legislation against these companies in different geographies. Last year, Google agreed to let developers in South Korea use third-party payment options — after the country passed a new law over digital payment systems while reducing its service fees by 4%.
Over the last few months, Google has made different agreements with Spotify and Match Group over using alternative payment systems for their apps. When announcing a deal with the former, the search giant said that “we will be exploring user choice billing in other select countries.”

Google will reimburse developers $90 million to settle a lawsuit over Play Store earnings

Consumers swap period tracking apps in search of increased privacy following Roe v. Wade ruling

Consumers are ditching their current period tracking apps in favor of what they perceive to be safer options in the wake of the Supreme Court’s Roe v. Wade decision that allows individual U.S. states to criminalize abortion. The app switching trend is impacting all manner of period tracking apps, including leading app Flo, which owns a 47% share of the period tracking app market in the U.S., according to data provided by Apptopia. The app may have both lost customers to rival apps while gaining new users from others over the weekend. Other apps are seeing similar trends.
The patterns of app switching indicate consumers are seeking increased privacy, as many of those gaining from this trend are companies that have made public statements in support of strengthened data security and privacy practices. But it’s also clear that consumers don’t necessarily have a good understanding of which apps to trust given that the current beneficiary of this increased switching activity is a potentially problematic app called Stardust, which had yet to implement its new privacy protections at the time it was making promises to users.
As a result of its claims, Stardust saw its daily average downloads increase by as much as 6,000% over the past weekend, Apptopia said. The relative newcomer to the period tracking market drew attention by promoting itself as a small, women-led team that wanted to provide users with a more secure app. Those claims resonated with consumers, driving the app to No. 1 on the App Store on Saturday. But in terms of data security, being a small team is not necessarily an advantage. TechCrunch found various data privacy issues with the version of the app that users downloaded over the weekend, including its sharing of users’ phone numbers with a third party.

Period tracker Stardust surges following Roe reversal, but its privacy claims aren’t airtight

Despite these issues, app intelligence firm Sensor Tower said the app gained 82% of its total 400,000+ lifetime installs this past Saturday through Sunday.
Another top app, Clue, also benefited from consumers seeking alternatives. Apptopia found Clue’s app saw a 2,200% increase in installs over the weekend after it made comments in the press that it won’t divulge sensitive information to states. Sensor Tower reported Clue had also reached its highest-ever rank on Saturday as the No. 15 overall free app on the App Store. It has since dropped to No. 93, which suggests the rank change had been the result of a surge of app switchers.
Image Credits: Clue
Several other apps saw increased installs on Saturday, June 25, too. Compared with the month of June, Glow’s ovulation app saw its average daily downloads jump 21% and its period tracker Eve saw average daily installs increase 83%, Apptopia said. An app called Natural Cycles – Birth Control saw average daily installs rise 53%; another called Period Tracker by GP Apps saw a 17% increase; and the app Femometer saw a 10% increase. Single-digit increases were also seen in apps, including My Calendar – Period Tracker and Ovia Fertility & Cycle Tracker, the firm found.
Finally, leading app Flo moved up slightly on Saturday as a result of the app switching activity. Flo jumped from No. 197 on June 23 before the ruling to No. 187 on Saturday, June 25, Sensor Tower said. It’s now moved up more to No. 180 as of the time of writing. It’s worth noting that Flo’s average daily installs had been on the decline for several months, Apptopia had reported — in part, likely due to news of its 2021 settlement with the FTC over earlier privacy violations. That indicates consumers had been thinking about data privacy well before the Supreme Court ruling.
Image Credits: Flo (opens in a new window)
After the court’s decision on Friday, Flo issued a statement in hopes of stemming the tide of app switchers or those inclined to delete their accounts. It said:
Flo will always stand up for the health of women, and will do everything in its power to protect the data and privacy of our users. To add to our security measures already in place (read more about that here), we will soon be launching a new feature called “Anonymous Mode” – an option that allows users to remove their personal identity from their Flo account. Lastly, Flo will never require a user to log an abortion or offer details that they feel should be kept private, and users can delete their data at any time. We firmly believe that our users deserve complete control over their data and we are here to support our users every step of the way.
Clue also issued a lengthy response to Roe v. Wade on its website, which stressed its adherence to strict European data privacy laws and use of encryption. GP Apps, the maker of Period Tracker, published a strong statement, as well, though its privacy policy indicates that it would comply with legal requests and subpoenas. (However, it noted that consumers can opt to use its account without an online account, which would then only store data locally on the user’s device.) Other companies have published statements on their websites and social media accounts, as well.
But without a deeper analysis of each company’s privacy policy and more sophisticated testing of each app’s privacy and security protections, it’s hard to recommend that the use of any third-party period tracking app is a 100% safe decision at this time, regardless of their statements and claims.
One possible solution to this problem is to simply use Apple’s Health app alone for the time being, where end-to-end encryption of users’ Health records is available through iCloud. Unfortunately, data on Apple’s first-party apps isn’t available, so we’ll never know how many consumers made this choice.

Supreme Court overturns Roe v. Wade: Should you delete your period-tracking app?

Consumers swap period tracking apps in search of increased privacy following Roe v. Wade ruling

Cozy houseplants and self-care: How one startup is reimagining mobile gameplay as a healing activity

Mobile well-being apps topped 1.2 billion downloads last year, while leading meditation app Calm alone pulled in $118.2 million in revenue, data from Sensor Tower indicates. That may leave some to believe the digital well-being market is essentially solved, but a new startup, Lumi Interactive, believes the opposite is true. The Melbourne-based, women-led company has identified a under-explored niche in the mobile market that involves translating offline, self-care activities into games as a means of reducing our collective stress and anxiety.
While most mobile games focus on having users compete against one another or achieve some sort of goal, the startup’s forthcoming title Kinder World’s main aim is to help users relax. It accomplishes this through short, snack-sized sessions where it asks players to care for virtual houseplants by taking care of themselves in the real world.
In the game, players are encouraged to perform simple acts of kindness — like practicing daily gratitude, for example — in order to improve their own well-being and that of the game’s wider community. The game features a variety of non-stressful activities — like watering houseplants, interacting with animal neighbors and decorating a cozy room with plants, among other things.
Image Credits: Lumi Interactive
In some ways, this recalls how many of us spent months in creative play during the height of the pandemic engaged with games like Animal Crossing, the popular Nintendo game whose pressure-free environment helped many relax and pass the time under COVID-19 lockdowns. In Animal Crossing, players designed indoor and outdoor spaces, shopped for outfits and home accessories, planted flowers and chitchatted with animal pals.
As it turns out, the pandemic played a big role in Lumi Interactive’s founding, too, the company told TechCrunch.
“In late 2020, we were a small team of three, exhausted by the pandemic and a hard year for the business,” explains Lumi Interactive co-founder and CEO Lauren Clinnick. “We decided to take two weeks to refresh ourselves with a game jam to make something totally new, and mental well-being was very much on our minds. We’d also all become closer to nature over the harsh Melbourne lockdowns and wanted to examine why houseplants had become part of a self-care routine for so many people we knew,” she says.
That gave rise to a question as to whether houseplant care could be brought into the digital world, and the team prototyped Kinder World as a result.
“It had a spark of something special after just two weeks, and the concept tested very strongly with our target audience straight away,” Clinnick says.
Both Clinnick and Lumi Interactive co-founder Christina Chen had a background in gaming before founding their new company and had known each other for nearly a decade. Clinnick first entered the games industry as a marketing consultant for games like Crossy Road, co-founded a boutique games marketing agency, then moved into direct games development. Chen, meanwhile, had a technical background that saw her working on payments at Xbox Live and later as a senior producer at PopCap in Shanghai before co-founding games publisher Surprise Attack (now known as Fellow Traveller).
The duo had bonded over their mutual love for data, underserved player communities and the new opportunities they believed were still on the horizon for mobile gaming, Clinnick says.
Image Credits: Lumi Interactive
As the team investigated the idea for a more collaborative, self-care-focused title, they discovered that many of today’s consumers weren’t finding satisfaction with mainstream well-being apps.
“When we actually interviewed users — especially Gen Z and millennial women and nonbinary folks — we found that 97% had dropped out of apps like Headspace and Calm, citing they ‘felt like work’ or became another thing for them to fail at,” says Clinnick. “Instead they often have fragmented relaxation hobbies such as gaming, houseplants, Squishmallow collecting, crafting and ASMR. These are mostly distraction activities that helped their short-term anxiety but didn’t help them build important resilience skills in the long term,” she says.
Lumi Interactive responded to this feedback by making sure their game was designed in a way where you couldn’t fail, no matter how you played. For instance, all the activities in the game are optional and the virtual houseplants will never die.
“We’ve consciously made these choices to prevent a burdened feeling for players,” says Clinnick. 
In keeping with a strategy to co-develop the game along with their community, the startup turned to TikTok to test various elements, like game design, the art style and to find out what interested their users.
Now a full-time team of 12 and growing, Lumi Interactive closed on $6.75 million in seed funding in March in a round led by a16z — which it’s officially announcing this week. Other investors include 1Up Ventures, Galileo Ventures, Eric Seufert’s Heracles Capital and Double Loop Games’ co-founder and CEO, Emily Greer.
The startup is using the funds to grow the team so it can further develop the larger concept it calls “crowd healing,” informed by Lumi Interactive’s full-time well-being researcher, Dr. Hannah Gunderman, Ph.D. The company believes the idea — which references sharing kindness with others through self-care style gameplay — could become a new gaming category.
Lumi Interactive, of course, is not the first to imagine games that aren’t goal-focused. There are games that are interactive stories or graphic novels or other indie projects, but they often still have the gamer play through the experience to come to a conclusion. Kinder World, meanwhile, would be something players come back to whenever they need to relax, which is why the company is considering a subscription offering, in addition to standard in-app purchases. It’s also exploring online-offline experiences with physical items that could unlock certain game benefits or activities. 
Kinder World is currently in alpha testing on iOS and Android and aims for a full release later in 2022.
Cozy houseplants and self-care: How one startup is reimagining mobile gameplay as a healing activity