WhatsApp is continuing its push into the business market with today’s news it’s launching the WhatsApp Cloud API to all businesses worldwide. Introduced into beta testing last November, the new developer tool is a cloud-based version of the WhatsApp Business API — WhatsApp’s first revenue-generating enterprise product — but hosted on parent company Meta’s infrastructure.
The company had been building out its Business API platform over the past several years as one of the key ways the otherwise free messaging app would make money. Businesses pay WhatsApp on a per-message basis, with rates that vary based on the region and number of messages sent. As of late last year, tens of thousands of businesses were set up on the non-cloud-based version of the Business API including brands like Vodafone, Coppel, Sears Mexico, BMW, KLM Royal Dutch Airlines, Iberia Airlines, Itau Brazil, iFood, Bank Mandiri and others. This on-premise version of the API is free to use.
The cloud-based version, however, aims to attract a market of smaller businesses and reduces the integration time from weeks to only minutes, the company had said. It is also free.
Businesses integrate the API with their back-end systems, where WhatsApp communication is usually just one part of their messaging and communication strategy. They may also want to direct their communications to SMS, other messaging apps, emails and more. Typically, businesses would work with a solutions provider like Zendeks or Twilio to help facilitate these integrations. Providers during the cloud API beta tests had included Zendesk in the U.S., Take in Brazil and MessageBird in the E.U.
During Meta’s messaging-focused “Conversations” live event today, Meta CEO Mark Zuckerberg announced the global, public availability of the cloud-based platform, now called the WhatsApp Cloud API.
“The best business experiences meet people where they are. Already more than 1 billion users connect with a business account across our messaging services every week. They’re reaching out for help, to find products and services, and to buy anything from big-ticket items to everyday goods. And today, I am excited to announce that we’re opening WhatsApp to any business of any size around the world with WhatsApp Cloud API,” he said.
He said the company believes the new API will help businesses, both big and small, be able to connect with more people.
In addition to helping businesses and developers get set up faster than with the on-premise version, Meta says the Cloud API will help partners to eliminate costly server expenses and help them provide customers with quick access to new features as they arrive.
Some businesses may choose to forgo the API and use the dedicated WhatsApp Business app instead. Launched in 2018, the WhatsApp Business App is aimed at smaller businesses that want to establish an official presence on WhatsApp’s service and connect with customers. It provides a set of features that wouldn’t be available to users of the free WhatsApp messaging app, like support automated quick replies, greeting messages, FAQs, away messaging, statistics and more.
Today, Meta is also introducing new power features for its WhatsApp Business app that will be offered for a fee — like the ability to manage chats across up to 10 devices. The company will also provide new customizable WhatsApp click-to-chat links that help businesses attract customers across their online presence, including of course, Meta’s other applications like Facebook and Instagram.
These will be a part of a forthcoming Premium service for WhatsApp Business app users. Further details, including pricing, will be announced at a later date.
WhatsApp ramps up revenue with global launch of Cloud API and soon, a paid tier for its Business App
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Google launches the final beta of Android 11
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With the launch of Android 11 getting closer, Google today launched the third and final beta of its mobile operating system ahead of its general availability. Google had previously delayed the beta program by about a month because of the coronavirus pandemic.
Image Credits: Google
Since Android 11 had already reached platform stability with Beta 2, most of the changes here are fixes and optimizations. As a Google spokesperson noted, “this beta is focused on helping developers put the finishing touches on their apps as they prepare for Android 11, including the official API 30 SDK and build tools for Android Studio.”
The one exception is some updates to the Exposure Notification System contact-tracing API, which users can now use without turning on device location settings. Exposure Notification is an exception here, as all other Android apps need to have location settings on (and user permission to access it) to perform the kind of Bluetooth scanning Google is using for this API.
Otherwise, there are no surprises here, given that this has already been a pretty lengthy preview cycle. Mostly, Google really wants developers to make sure their apps are ready for the new version, which includes quite a few changes.
If you are brave enough, you can get the latest beta over the air as part of the Android Beta program. It’s available for Pixel 2, 3, 3a, 4 and (soon) 4a users.
Google’s budget Pixel 4a addresses its premium predecessor’s biggest problem
You can now install the first beta of Android 11
After a series of developer previews, Google today released the first beta of Android 11, and with that, it is also making these pre-release versions available for over-the-air updates. This time around, the list of supported devices only includes the Pixel 2, 3, 3a and 4.
If you’re brave enough to try this early version (and I wouldn’t do so on your daily driver until a few more people have tested it), you can now enroll here. Like always, Google is also making OS images available for download and an updated emulator is available, too.
Google says the beta focuses on three key themes: people, controls and privacy.
Like in previous updates, Google once again worked on improving notifications — in this case, conversation notifications, which now appear in a dedicated section at the top of the pull-down shade. From there, you will be able to take actions right from inside the notification or ask the OS to remind you of this conversation at a later time. Also new is built-in support in the notification system for what are essentially chat bubbles, which messaging apps can now use to notify you even as you are working (or playing) in another app.
Another new feature is consolidated keyboard suggestions. With these, Autofill apps and Input Method Editors (think password managers and third-party keyboards), can now securely offer context-specific entries in the suggestion strip. Until now, enabling autofill for a password manager, for example, often involved delving into multiple settings and the whole experience often felt like a bit of a hack.
For those users who rely on voice to control their phones, Android now uses a new on-device system that aims to understand what is on the screen and then automatically generates labels and access points for voice commands.
As for controls, Google is now letting you long-press the power button to bring up controls for your smart home devices (though companies that want to appear in this new menu need to make use of Google’s new API for this). In one of the next beta releases, Google will also enable media controls that will make it easier to switch the output device for their audio and video content.
In terms of privacy, Google is adding one-time permissions so that an app only gets access to your microphone, camera or location once, as well as auto-resets for permissions when you haven’t used an app for a while.
A few months ago, Google said that developers would need to get a user’s approval to access background location. That caused a bit of a stir among developers and now Google will keep its current policies in place until 2021 to give developers more time to update their apps.
In addition to these user-facing features, Google is also launching a series of updates aimed at Android developers. You can read more about them here.
Google launches the first developer preview of Android 11
With the days of desert-themed releases officially behind it, Google today announced the first developer preview of Android 11, which is now available as system images for Google’s own Pixel devices, starting with the Pixel 2.
As of now, there is no way to install the updates over the air. That’s usually something the company makes available at a later stage. These first releases aren’t meant for regular users anyway. Instead, they are a way for developers to test their applications and get a head start on making use of the latest features in the operating system.
“With Android 11 we’re keeping our focus on helping users take advantage of the latest innovations, while continuing to keep privacy and security a top priority,” writes Google VP of Engineering Dave Burke. “We’ve added multiple new features to help users manage access to sensitive data and files, and we’ve hardened critical areas of the platform to keep the OS resilient and secure. For developers, Android 11 has a ton of new capabilities for your apps, like enhancements for foldables and 5G, call-screening APIs, new media and camera capabilities, machine learning, and more.”
Unlike some of Google’s previous early previews, this first version of Android 11 does actually bring quite a few new features to the table. As Burke noted, there are some obligatory 5G features like a new bandwidth estimate API, for example, as well as a new API that checks whether a connection is unmetered so apps can play higher-resolution video, for example.
With Android 11, Google is also expanding its Project Mainline lineup of updatable modules from 10 to 22. With this, Google is able to update critical parts of the operating system without having to rely on the device manufacturers to release a full OS update. Users simply install these updates through the Google Play infrastructure.
Users will be happy to see that Android 11 will feature native support for waterfall screens that cover a device’s edges, using a new API that helps developers manage interactions near those edges.
Also new are some features that developers can use to handle conversational experiences, including a dedicated conversation section in the notification shade, as well as a new chat bubbles API and the ability to insert images into replies you want to send from the notifications pane.
Unsurprisingly, Google is adding a number of new privacy and security features to Android 11, too. These include one-time permissions for sensitive types of data, as well as updates to how the OS handles data on external storage, which it first previewed last year.
As for security, Google is expanding its support for biometrics and adding different levels of granularity (strong, weak and device credential), in addition to the usual hardening of the platform you would expect from a new release.
There are plenty of other smaller updates as well, including some that are specifically meant to make running machine learning applications easier, but Google specifically highlights the fact that Android 11 will also bring a couple of new features to the OS that will help IT manage corporate devices with enhanced work profiles.
This first developer preview of Android 11 is launching about a month earlier than previous releases, so Google is giving itself a bit more time to get the OS ready for a wider launch. Currently, the release schedule calls for monthly developer preview releases until April, followed by three betas and a final release in Q3 2020.