Архив рубрики: Advertising Tech

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Apple’s App Store at the end of the app era

 Like a fly frozen in amber, the App Store’s fundamental deal has remained unmoving since its inception. As an enormous ecosystem swelled around it, crystalline structures of new rules and avenues of customer interaction have also grown — but not nearly fast enough for most developers. Read More

Apple’s App Store at the end of the app era

The best Meeker 2016 Internet Trends slides and what they mean

 This is the gospel according to Mary Meeker, a living legend amongst venture capitalists. Instead of just blindly clicking through her 200+ page 2016 Internet Trends report, here we’ve picked the most important graphs and stats, and explained what they actually mean for people who work in tech. You can also read the full report here. Read More

The best Meeker 2016 Internet Trends slides and what they mean

Facebook set to foster popularity of branded content

 Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take off. I think this sector will grow quickly, and in some interesting new directions. Read More

Facebook set to foster popularity of branded content

Meet the latest cohort of Acceleprise startups, and the apps they built to make work easier

 Acceleprise, a San Francisco-based accelerator for enterprise tech and software-as-a-service startups, held a Demo Day for its third cohort of companies today. The accelerator invests $50,000 into each startup admitted to its program via convertible note financing, taking approximately a 5 percent stake under a $1 million cap. It admits 8-12 companies per cohort, and invests out of a $3.5… Read More

Meet the latest cohort of Acceleprise startups, and the apps they built to make work easier

Users average 50 minutes per day on Facebook, Messenger and Instagram

 Facebook’s “family of apps” strategy is a wild success. While some might have expected it to roll Instagram into Facebook and leave chat in its main app, keeping Instagram independent and splitting off Messenger into a companion app has helped it solidify itself as more than just a ubiquitous utility, but as a downright addiction.
Today on the Q1 2016 earnings call, Mark… Read More

Users average 50 minutes per day on Facebook, Messenger and Instagram