Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel its massive revenue growth. Read More
Today, in a world of bacon-wrapped crust and custom-modified Chevys with pizza warmers, being excited about pizza is just not as easy as it used to be. Zume Pizza founder Julia Collins and her Elon Musk-esque approach to pizza doesn’t care much for the rest of the pizza industry. In her mind, the pizzavations of the previous decades are irrelevant if the pies arrive soggy, cold and… Read More
Robots and on-board ovens deliver on Zume’s promise of better pizza
OmniVirt is promising to help publishers and advertisers tap into the potential of virtual reality. It’s not the only startup working on VR/360-degree ads (competitors include Immersive Media and VirtualSky), but co-founder and COO Michael Rucker said OmniVirt stands out by offering a 360-degree ad experience in the mobile browser — users don’t have to buy a fancy headset,… Read More
“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, despite that hindering its potential… Read More
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read More
Liftoff delivers personalized ads that are designed to drive actions, not installs