Архив метки: TV

T-Mobile to provide free MLB.TV subscriptions to customers through 2028

T-Mobile announced today that it has extended its partnership with Major League Baseball to allow its customers to continue receiving free MLB.TV subscriptions through 2028. An MLB.TV subscription typically costs $150 per year. The extended partnership comes as T-Mobile has offered MLB.TV as a free perk for its customers for the past eight years. MLB.TV lets you stream out-of-market home and away games live or on demand. The service also gives subscribers access to pregame and postgame shows. T-Mobile notes that for the first time, MLB.TV now also provides fans with access to their favorite team’s affiliates’ games in the MLB app. Fans can catch games on their favorite supported devices and enjoy live game DVR controls to pause and rewind the action in HD.
“T-Mobile and MLB are embarking on a six-year journey to deliver breakthrough fan experiences, and it’s all thanks to our leading 5G network,” said T-Mobile CEO Mike Sievert in a press release. “We’re enhancing the game on and off the field to give fans across the country even more ways to enjoy the game we all love — on top of showing our customers love with free MLB.TV.”
It’s worth noting that the deadline for this year’s free signup period for MLB.TV has already passed, unfortunately, as the last day to sign up was April 4. T-Mobile notes that more customers redeemed their free MLB.TV subscription this year than ever before.
T-Mobile also announced that it will work with the MLB to test an automated ball-strike system (ABS) powered by the company’s private 5G network during some Minor League games. The carrier says real-time ABS data and video will be transmitted securely to help prevent signal interference via devices and the ABS application.

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T-Mobile to provide free MLB.TV subscriptions to customers through 2028 by Aisha Malik originally published on TechCrunch
T-Mobile to provide free MLB.TV subscriptions to customers through 2028

Netflix restructures its film units, aiming to make fewer (but better) original movies

Netflix is restructuring its film units and vowing to make fewer but better movies, according to a new report from Bloomberg, which Netflix partially confirmed. The report said the streaming giant is combining film units that produce small and midsize films, resulting in a handful of layoffs, including two longtime executives. Netflix told TechCrunch that these changes were made to simplify its structure and set it up for the next phase of its growth, but declined to comment on how many people were being let go.
Scott Stuber, chairman of Netflix Film, has been looking to scale back the company’s output of films to ensure that more of them are high quality, according to the report.
It appears that this change has already been implemented, as the report comes as Netflix recently revealed its 2023 original films lineup, which consists of 49 titles. In comparison, the company had 85 original films in its lineup last year. For context, a Netflix original refers to both the content that has been produced in-house and the content to which it owns the distribution rights. It’s unclear for now if Netflix would also be scaling back the addition of originals that it didn’t produce, but obtained the rights to — a move that would impact the output of new originals on the service.
One of the executives leaving the company is Lisa Nishimura, who was behind the company’s foray into standup comedy and original documentaries, Netflix confirmed. Nishimura had worked on some of Netflix’s most popular titles, including “Making a Murderer,” “Power of the Dog” and “Tiger King.”
Ian Bricke, who served as the vice president of Independent Original Film at Netflix, will also be leaving. Bricke played a big part of Netflix’s dominance in the rom-com space, as he spearheaded notable titles like “The Kissing Booth,” “Set It Up” and “To All the Boys I’ve Loved Before.”
“Lisa Nishimura joined Netflix in the DVD days, and as the company moved into streaming, she built our original documentary and stand-up comedy divisions from the ground up, and established Netflix as a powerhouse in both spaces,” Stuber said in an emailed statement. “Ian Bricke has been at the company for more than a decade, building and leading our independent film team, attracting filmmakers like Tamara Jenkins, Nicole Holofcener, and Mark and Jay Duplass. We thank them both for their contributions to making us a world-class film studio and wish them the best for the future.”
The handful of layoffs come after Netflix conducted a series of job cuts last year. In May 2022, the company laid off approximately 150 staffers. A month after that, the company laid off 300 more people, which represented 3% of its workforce at the time. Netflix then laid off another 30 employees in September who were part of its animation department.
On the editorial side, Netflix laid off 25 people on its editorial staff just five months after launching its in-house Tudum publication.
Earlier this year, Netflix boasted to shareholders it has successfully scaled its decade-long original programming initiative.
“Now that we are a decade into our original programming initiative and have successfully scaled it, we are past the most cash-intensive phase of this buildout,” the company wrote to shareholders. “As a result, we believe we will now be generating sustained, positive annual free cash flow going forward.”
Netflix is scheduled to report Q1 2023 results on April 18.

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Netflix restructures its film units, aiming to make fewer (but better) original movies by Aisha Malik originally published on TechCrunch
Netflix restructures its film units, aiming to make fewer (but better) original movies

Amazon expands Fire TV lineup with more QLED models, entry-level 2-Series TVs and new markets

As competition among smart TV makers heats up, Amazon today is introducing an expanded Fire TV lineup which now includes more sizes for its top-of-the-line Omni QLED series as well as a new, lower-cost Fire TV 2-Series that will start at $199.99. The company is also bringing its TVs to new markets globally, updating some features — like the Omni QLED’s “ambient” mode — and will roll out its cloud gaming service Luna to countries outside the U.S. for the first time.
Amazon first announced its Omni QLED TVs last fall as a way to bring better picture quality to customers with a 4K QLED display. The sets, which initially shipped in both 65-inch ($799.99) and 75-inch ($1,099.99) sizes, were the first Amazon Fire TVs to ship with Dolby Vision IQ. They also support HDR 10+ Adaptive and Adaptive Brightness, which adjusts the picture brightness and contrast based on the room’s brightness.

Amazon updates its Fire TV lineup with a new Fire TV Cube, QLED TVs and Alexa Voice Remote Pro

Now, the company is expanding its QLED lineup with three new models starting at $449.99, in 43-inch, 50-inch and 55-inch sizes. Like their larger counterparts, these will still include QLED displays with up to 96 dimming zones and the sensor-driven “Ambient Experience” features.
The TVs ship with a custom sensor package on the front that includes a presence sensor that allows the TV to turn its “Ambient Experience” on or off based on whether someone has entered or left the room thanks to an ambient light sensor that helps the TV understand the context of the movement. That is, if you just walked past the TV to get a midnight snack it may remain off, but if you walk into the room in the morning, it may load the ambient experience to help you start your day.
Image Credits: Amazon
The experience includes a free package of artwork and photography and various Alexa widgets that can be displayed either compacted or expanded, delivering things like news and headlines, your calendar, notes and reminders, streaming recommendations and more.
Now, Amazon says the experience is being updated with new art, too. Specifically, it’s adding something it’s calling “dynamic art,” or art that adapts to the current environment. The art will change based on factors like the time of day, temperature, weather and more. Initially, Amazon is working with contemporary artist Samuel Stubblefield to create the dynamic art package.
“We want to make smart TVs that are actually smart. That means things like bringing together content usefully…but we also want them to be beautiful and useful throughout more parts of the day and infused with ambient intelligence to make them more powerful for customers,” noted Daniel Rausch, VP of Entertainment Devices & Services at Amazon, in a conversation about the new Fire TV products.
Image Credits: Amazon (Fire TV Omni QLED Series)
These newly added QLED models will become available for preorder today and ship on May 11. The 43″ will be $449.99; the 50″ is $529.99; and the 55″ is $599.99.
Amazon is also now introducing a new line of more affordable Fire TVs, dubbed the Fire TV 2-Series, which slots in below the existing QLED and 4-Series. These will ship in two models to start: 32-inch ($199.99) and 40-inch ($249.99) options in HD. The 2-Series lineup supports HDR 10, HLG and Dolby Digital Audio and comes with an Alexa Voice remote.
Image Credits: Amazon (Fire TV 2-Series)
These models can be ordered now and start shipping today.
In addition, Amazon says it will now begin to ship its Omni QLED Series, 4-Series and new 2-Series in the U.K., Germany and Mexico for the first time.
Rausch says the company has now sold more than 200 million Fire TV devices worldwide, including TVs and media players, and has shipped over 260 Fire TV models with its partners, like TCL, Hisense, Yamada, Xiaomi and others. As TV sets themselves become more powerful, many consumers are now opting to buy a TV with Fire TV baked in, rather than as a streaming player add-on. This has resulted in TVs becoming the fastest-growing part of the Fire TV business, he notes.
Image Credits: Amazon (Luna)
Alongside the TV expansion, the company will also bring its Luna cloud gaming service to new markets outside the U.S. for the first time.
Designed to work with Fire TV, Luna offers Prime customers a rotating selection of monthly games that can be streamed and played using a Bluetooth controller like Amazon’s Luna Controller, or even with a smartphone through a companion app.
Luna customers can optionally choose to subscribe to premium packages, like Luna+, Ubisoft+ and Jackbox Games. Luna+ includes a broad selection of games like action, adventure, platformer, indie, shooter, racing and classic games for $9.99 per month. The Ubisoft+ subscription, meanwhile, features top titles and fan favorites like Assassin’s Creed and Far Cry for $17.99 per month. And Jackbox Games offers a party gaming set for $4.99 per month.
The service has been generally available in the U.S. for over a year and is now coming to the U.K., Germany and Canada, Amazon says, which will allow it to reach some of the new Fire TV markets.

Roku unveils its first-ever TVs designed and built by the company

Amazon isn’t alone in targeting consumers with TVs running its own OS — rival Roku in January revealed its first-ever TVs designed and built by the company. But neither effort is meant to preclude the companies from working with partners — it’s more of a way to demonstrate what’s possible from the company’s own software and specs while generating additional revenue from hardware sales.
Amazon expands Fire TV lineup with more QLED models, entry-level 2-Series TVs and new markets by Sarah Perez originally published on TechCrunch
Amazon expands Fire TV lineup with more QLED models, entry-level 2-Series TVs and new markets

Roku partners with Best Buy and its advertising business to get first-party shopper data

Roku and Best Buy announced today that as part of their new first-to-market partnership, Roku gets access to Best Buy’s advertising platform. Also, Best Buy customers have exclusive access to Roku-branded TVs.
The relationship is a first for Best Buy since it’s never partnered with a TV streaming platform to provide its first-party sales data. The new deal allows Roku to use the retailer’s data to target ads. Best Buy launched its advertising business, Best Buy Ads, in January 2022.
“We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy,” Julian Mintz, co-head of U.S. brand sales for Roku Media, said in a statement.
The companies claim that combining the data will make TV advertising more performance-driven. Brands can target, optimize and measure their ads on the streaming platform using Best Buy shopper data, ensuring Roku viewers see ads that interest them, Roku and Best Buy explained. Roku recently surpassed 70 million active accounts.
The partnership points to a shift in how advertisers are spending, as they lean toward streaming and retail media to reach a larger number of consumers. In 2022, 82% of U.S. advertisers anticipated an increase in spending levels with retail media networks, per eMarketer.
Roku and Best Buy also announced an in-person, interactive activation which will launch at South by Southwest (SXSW) on March 11, allowing event-goers to experience Roku’s screensaver, Roku City, as well as a Best Buy Home Theater Experience that features the latest Roku devices available at Best Buy and Roku’s upcoming original content slate among other titles on The Roku Channel.

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Roku partners with Best Buy and its advertising business to get first-party shopper data by Lauren Forristal originally published on TechCrunch
Roku partners with Best Buy and its advertising business to get first-party shopper data

Fire TV launches a new dedicated Oscars hub that lets users predict the winners

Amazon announced today the launch of a dedicated Oscars hub on Fire TV where movie buffs can get ready for the 2023 Academy Awards ceremony, including watching all the nominated movies and casting their votes for Oscar winners via the on-screen interactive voting experience, “Oscars predictions.”
The new Oscars hub will live on the Fire TV interface starting today, March 6, until March 20.
The most interesting feature is the voting experience, which will be available on March 7. It allows users to select their Oscar winner predictions in the seven major categories, including “Best Actor in a Leading Role,” “Best Actress in a Leading Role,” “Best Adapted Screenplay” and “Best Director,” among others.
Users can access the feature by speaking into their voice remote, “Alexa, vote for the Oscars.”
After the Oscars ceremony is over and the winners have been determined, Fire TV users will receive an accuracy score, which they can then brag about to their friends. The day of the ceremony, March 12, is the last day that users can put in their votes.
The voting feature will likely be fun for viewers to play around with. There’s even an option to share predictions on social media platforms or via text message. The company says this is the first time it’s launching an interactive experience that lets viewers fill out an Oscars ballot and share it on social.
In addition to the “Oscars predictions” experience, Fire TV is also giving viewers a single place to find all the 2023 Oscar-nominated films and where they are streaming. So, whether users want to watch “All Quiet on the Western Front,” which is streaming on Netflix, or “Top Gun: Maverick” on Paramount+, they’ll be able to select the streaming app that has their desired movie.
Also, Fire TV users get access to a collection of Oscar-nominated movies throughout history, including the ones from last year. Users can ask Alexa, “Take me to Fire TV’s Oscars Collection.”
Fire TV is also giving viewers the ability to watch free red carpet coverage, interviews and post-show analysis. And, of course, the dedicated hub will feature the live TV streaming services that are broadcasting the event, which includes Hulu Live TV, YouTube TV, FuboTV and more.
The 2023 Academy Awards will be hosted by Jimmy Kimmel and be broadcast on ABC on March 12 at 8 p.m. ET.
Amazon received one Oscar nomination for its international film “Argentina, 1985.” The drama film “Women Talking” was also nominated, which was produced by the Amazon-owned studio Metro-Goldwyn-Mayer (MGM).

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Fire TV launches a new dedicated Oscars hub that lets users predict the winners by Lauren Forristal originally published on TechCrunch
Fire TV launches a new dedicated Oscars hub that lets users predict the winners