Optimizely has helped to popularize A/B testing — the idea of trying out different versions of a website or mobile app to see which one performs better.
However, co-founder and CEO Dan Siroker said the practice has largely been limited to marketers testing relatively superficial changes, such as the text or the layout of a page. So today, at its Opticon user conference, the company… Read More
Optimizely targets developers with its new testing platform, Optimizely X