In 2015, the blogging site Tumblr launched a GIF discovery feature called Tumblr TV as an experimental product. Now, with the U.S. TikTok ban leaving the fate of the short-form video app uncertain, Tumblr has decided it’s finally time to launch Tumblr TV, which has since evolved to support video, to all its users as […]
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Nearly 10 years later, Tumblr TV launches to all as a TikTok alternative
Архив рубрики: tiktok
TikTok partners with Warner Bros. to become a discovery engine for TV and movies
TikTok’s latest offering is capitalizing on the app’s ability to serve as a discovery engine for other media — something its users already take advantage of by sharing short clips of movies and TV shows. Today, the company is partnering with studios like Warner Bros. to launch a feature that lets users discover movies and […]
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TikTok partners with Warner Bros. to become a discovery engine for TV and movies
YouTube rolls out new Partner Program terms as Shorts revenue sharing begins on February 1
YouTube will begin sharing ad revenue with Shorts creators on February 1, the company revealed on Monday. To prepare for the upcoming change, YouTube is starting to roll out new terms for all creators in the YouTube Partner Program. Creators need to accept the new terms by July 10 to remain in the program.
The major change to YouTube’s Partner Program will allow creators to earn money from ads that are viewed between videos in the Shorts Feed. Although the new revenue sharing model will replace the YouTube Shorts Fund, the company says it expects the majority of its Shorts Fund recipients to earn more with the new Shorts revenue sharing model. As previously announced, creators can apply to the program if they meet a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
As part of the new terms, creators need to accept specific monetization modules. The first module is called the “Watch Page Monetization Module” and allows creators to earn money from ads served on their long-form videos and YouTube Premium. The next module is called the “Shorts Monetization Module” and lets you earn money from ads that play between Shorts in the Shorts Feed and YouTube Premium. The last module is called the “Commerce Product Addendum” and is for features like Channel Memberships and Supers.
YouTube recommends that creators accept all of the modules to unlock their full earning potential on the platform. Creators that make Shorts and have accepted the new Shorts Monetization Module will become eligible for Shorts ads revenue sharing on their Shorts views starting next month.
As for how exactly the Shorts revenue sharing will work, it’s a bit complex due to music licensing. Each month, revenue from the ads appearing between Shorts will be added together and used to reward monetizing Shorts creators and cover the costs of music licensing. A portion of the total revenue will be allocated to the creator pool based on views and music usage across all watched Shorts. If a creator uploads a Short without music, all of the revenue associated with its views goes toward the creator pool. If a creator uploads a Short with music, the revenue based on its views will be split among the Creator Pool and music partners based on the number of tracks used.
Next, the creator pool is allocated to creators. YouTube explains that it will allocate revenue to monetizing Shorts creators based on their share of total Shorts views in the Creator Pool. If a creator got 5% eligible views out of all Shorts uploaded by monetizing creators, they will then be allocated 5% of the revenue in the creator pool. Creators will keep 45% of their allocated Shorts revenue. For instance, if a creator is allocated $1,000 from the creator pool, they will be paid $450.
It’s worth noting that non-original Shorts are not eligible for revenue sharing. Non-original Shorts are those that include unedited clips from movies or TV shows, re-uploaded content from other creators on YouTube or another platform, or compilations with no original content added. Shorts that receive artificial or fake views, such as from automated clicks or scroll bots, are also ineligible for revenue sharing.
With these upcoming changes, YouTube Shorts is poised to become TikTok’s biggest competitor. If creators can make more money via YouTube Shorts than on TikTok, they’re incentivized to make original content for the YouTube platform. No short-form video platform has quite figured out how to share ad revenue up until now, which gives Shorts a notable leg up on the competition.
YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion
YouTube rolls out new Partner Program terms as Shorts revenue sharing begins on February 1 by Aisha Malik originally published on TechCrunch
YouTube rolls out new Partner Program terms as Shorts revenue sharing begins on February 1
33% of US TikTok users say they regularly get their news on the app, up from 22% in 2020
Earlier this summer, a Google exec admitted that TikTok was eating into its core Search business, particularly among younger users. But that’s not all TikTok is now being used for, a new Pew Research Center study indicates. According to the findings from a report that examined Americans’ use of social media for news consumption, 33% of TikTok users now say they regularly get their news on the social video app, up from just 22% in 2020.
Meanwhile, nearly every other social media site saw declines across that same metric — including, in particular, Facebook, where now only 44% of its users report regularly getting their news there, down from 54% just two years ago.
Image Credits: Pew Research
This data suggests TikTok has grown from being just an entertainment platform for lip syncs, dances, and comedy to one that many of its users turn to in order to learn about what’s happening in their world.
That may raise concerns, given TikTok’s connections to China — a topic it was recently pressed to clarify in a Senate hearing focused on national security. The hearing had followed the release of a BuzzFeed News report that had discovered how China-based ByteDance employees had been regularly accessing TikTok’s U.S. users’ private data.
If TikTok were to become one of the primary ways younger people in the U.S. learned about news and current events, then the app could potentially provide a channel for a foreign power to influence those users’ beliefs with subtle tweaks to its algorithm.
Meta, TikTok, YouTube and Twitter dodge questions on social media and national security
For the time being, however, TikTok is not a primary source of news consumption across social media — that honor still resides with Facebook.
Pew found that 31% of U.S. adults report regularly getting their news from Facebook, which is higher than the 25% who get their news from YouTube, the 14% who get it from Twitter, or the13% who get it from Instagram.
TikTok was in fifth place by this ranking, as only 10% of U.S. adults said they regularly get their news on the video app. (Of course, when TikTok’s sizable user base of those under the age of 18 grows up, these metrics could quickly change.)
LinkedIn (4%), Snapchat (4%), Nextdoor (4%), WhatsApp (3%) and Twitch (1%) were much smaller sources of news among Americans, the study also found.
Image Credits: Pew Research
In addition, Pew somewhat backed up Google’s assertion that it was losing traction to TikTok and other social media apps, as it noted that the percentage of U.S. adults who got their news via web search had dropped from 23% in 2020 to 18% in 2022.
But it didn’t necessarily point to TikTok or any other social platform as gaining, as the percentage of adults using social media of any sort for news consumption dropped from 23% to 17% between 2020 and 2022, as did other forms of news consumption like news websites and apps.
Image Credits: Pew Research
It’s not clear that any single platform is benefiting from these declines, as Pew didn’t uncover a shift from digital news sources to others, such as TV, print or radio — all those saw declines in news consumption as well.
Image Credits: Pew Research
Still, digital devices continue to outpace TV, Pew said, as the latter has seen its usage drop as a source for news consumption from 40% in 2020 to 31% in 2022.
Plus, when asked about preferences, more Americans (53%) said they would rather get their news digitally than on TV (33%), radio (7%), or print (5%) — an answer that’s stayed consistent since 2020.
Google exec suggests Instagram and TikTok are eating into Google’s core products, Search and Maps
33% of US TikTok users say they regularly get their news on the app, up from 22% in 2020 by Sarah Perez originally published on TechCrunch
33% of US TikTok users say they regularly get their news on the app, up from 22% in 2020
Daily Crunch: Adobe snaps up Figma in proposed $20B deal that has some scratching their heads
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Happy Thursday! Has everyone recovered from Zoom going down this morning? Don’t worry, Zoom is back up, but if anything, we hope it helped you have a quieter day…for a while at least. — Christine and Haje
The TechCrunch Top 3
One rival at a time: The digital design world got a treat today when Adobe announced it was buying Figma, one of its biggest rivals, in a $20 billion deal that has both investors and Figma enthusiasts pondering what will change and if those changes will be bad, Ingrid reports. Meanwhile, Alex gives his take on the deal over in TechCrunch+ land.
“The Merge” is here: Talk of “The Merge” has been with us for weeks, and today it is finally here. If you don’t follow cryptocurrency, this means that Ethereum, one of crypto’s most popular blockchains, has now switched to proof-of-stake consensus, which also means it will now consume a lot less electricity, Romain writes. And for TC+, Jacquelyn tells us why it matters that Lido, Coinbase, Kraken and Binance have a majority stake of ETH.
There’s a fix for that: Apple is clearing a path for easy iPhone 14 integration with a setup fix. Ivan has more.
Startups and VC
Today, Haje has been running around at Micromobility America. They insist on using the MMA acronym, so he’s expecting a fist to the face any moment, but so far the only risk of injury has been from neck-breaking micromobility in the form of electric rollerblades. It’s probably a coincidence that Kav announced it is spooling up a 3D printing factory for bike helmets on the same day.
Looks like mobility is everywhere these days — Matt notes that mobility startups are filling the void in a Detroit auto show that’s a shell of its former self.
The TechCrunch team has been extraordinarily busy. There’s a wall of news on the TechCrunch homepage; here’s a few of the ones that caught our eye this fine Thursday:
Like private equity, but with pocket change: Anita reports that Allocations just raised at a beefy $150 million valuation in its mission to help private equity funds lure smaller investors.
You and me, baby, ain’t nothing but mammals, so let’s invest across multiple channels: U.K.-based fintech Lightyear is extending its stock-trading offering to include a wide selection of stocks and traded funds (ETF), Paul reports.
From the shirt off your back to the shiz in your bag: Reusable packaging startup Olive creates a new model to keep clothes out of landfills, Christine reports.
We’re sure more money will fix this: VCs look the other way as they give $205 million more to Verkada, whose tech (and lax security) has been abused repeatedly, Connie reports.
To Infinity and beyond: Morpheus Space’s satellite thrusters are propelled forward with a $28 million Series A, reports Stefanie.
Pitch Deck Teardown: Helu.io’s $9.8M Series A deck
Image Credits: Helu (opens in a new window)
Helping small- and medium-sized enterprises with their controlling, reporting and budgeting may not sound exciting, but Austrian fintech startup Helu.io’s storytelling skills excited investors enough to raise a $9.8 million Series A in July.
With the exception of some details regarding unit economics and revenue, Helu shared its entire winning pitch deck with us. As these slides suggest, its founders took a straightforward approach:
Problem: “The CFO’s pain is Excel.”
Solution: “Good-bye Excel sheets.”
Pitch Deck Teardown: Helu.io’s $9.8M Series A deck
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!)
Big Tech Inc.
Whenever Call of Duty is mentioned, we can’t help but recall Rashida Jones’s character in “The Office” giving the game a shout-out. In today’s case, Jordan was there as Activision unveiled what the game’s next generation will look like.
We won’t be undone: Amanda got “BeReal” with TikTok’s newest feature, which will have you experiencing a bit of déjà vu.
“The Merge,” take two: We know you enjoyed Romain’s coverage of “The Merge”; now Rita reports on how this has affected cryptocurrency miners.
Two giants make an even bigger giant: Want to know what happens to customer data when Salesforce and Snowflake partner? Ron can tell you.
All eyes on gaming: While Activision was over there unveiling the new Modern Warfare game, the company’s proposed tie-up with Microsoft is getting a deeper look from the United Kingdom’s antitrust investigators, Natasha L reports.
Back in the hot seat: Taylor watched the latest Senate Homeland Security Committee meeting featuring executives from Meta, TikTok, YouTube and Twitter so you don’t have to. Spoiler, they dodge questions about social media and national security.
Daily Crunch: Adobe snaps up Figma in proposed $20B deal that has some scratching their heads by Christine Hall originally published on TechCrunch
Daily Crunch: Adobe snaps up Figma in proposed $20B deal that has some scratching their heads