Архив рубрики: Samsung Unpacked 2020

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Here are all the things Samsung announced at today’s Unpacked event

Samsung’s first virtual Unpacked ranked somewhere between Microsoft and Apple’s recent events in terms of overall presentation and general awkwardness. The show kicked off seven minutes late, and a number of on-screen presenters certainly tended toward the more…awkward side of things, but overall, it was a decent first virtual event as the company embraces what it’s branded as “The Next Normal.”
Toward the end of the show, mobile head TM Roh noted, “Going forward, 5G and foldable will be the major pillars of Samsung’s future.” 5G is certainly a no-brainer. The event saw the company taking a step toward standardizing the next-gen wireless technology across its flagship mobile devices — as well as making its first appearance on the company’s tablets.
Image Credits: Samsung
As expected, the big news is the latest version of Samsung’s perennial favorite phablet line. The Note 20 gets 5G for both models and now comes in 6.7 and 6.9-inch models. The Ultra version gets a 120Hz refresh rate along with a hybridized 50x super zoom, using the same technology introduced with the Galaxy S20 earlier this year.
The most unsung addition might be UWB (ultra-wideband), which will enable a number of new features, including close proximity file sharing, a future unlock feature (with partner Assa Abloy) and a find my phone-style feature with an AR element. Xbox head Phil Spencer also made a brief remote cameo to announce Game Pass access, bringing more than 100 streaming titles to the device.
The models start at  $1,000 and $1,300, respectively. They’ll start shipping August 21.

New to the 5G game is the Galaxy Tab series. Samsung says the line includes “the first tablets that support 5G available in the United States.” The S7 and S7+ sport an 11 and 12.4-inch display, respectively, and start at $650 and $850, respectively. No word yet on pricing for the 5G versions.
Image Credits: Samsung
The event included a pair of new wearables. The more exciting of the two is probably the Galaxy Buds Live. Samsung has made consistently solid wireless earbuds, and the latest version finally introduce active noise canceling, along with some cool features like the ability to double as a mic for a connected Note device. The bean Buds are available today for $170.
Image Credits: Samsung
I’d be lying if I said the most exciting part of the Galaxy Watch 3 wasn’t the return of the physical bezel — long the best thing about Samsung’s smartwatches. Also notable is the addition of improved sleep and fitness tracking, along with an ECG monitor, which Samsung announced has just received FDA clearance. The Galaxy Watch 3 runs $400 and $430 for the 41mm and 45mm, respectively. There will also be LTE models, priced at $50 more.
Image Credits: Samsung
As for the foldable side of things, the event also found Samsung announcing its latest foldable, the Galaxy Z Fold 2, with help from superstar boy band, BTS. The focus on the new version mostly revolves around fixing the numerous problems surrounding its predecessor. That includes a new glass reinforcement for the screen and a hinge that sweeps away debris that can fall in and break the screen in the process. More information on the foldable will be announced September 1.

Here are all the things Samsung announced at today’s Unpacked event

Phone manufacturers eye their next move as 5G goes mainstream

For two years running, Samsung played the same trick and front-loaded its annual event by announcing a new foldable.
Last year’s announcement of the Fold was a huge one — the first viable (relatively speaking, of course) foldable handset from a major manufacturer. Of course, some stuff has happened in the intervening months, taking a bit of the shine off the device and the category at large.
This week at Unpacked 2020, Samsung came out of the gate swinging once again, announcing the Galaxy Z Flip at the top of the event. As with last year, the move had the effect of taking some of the wind out of its flagship announcement, a sign of a company convinced that standing out from the pack and reversing flagging smartphone sales trends will require some bold decision-making.

Here’s everything Samsung just announced at Unpacked 2020

That’s not to say the company’s not pushing the envelope on its flagships. Between 100x zoom on the Ultra and 8K video on all of the devices, Samsung is still duking it out on imaging. But it appears not to have any illusions about what really gets users excited in an era of smartphone ubiquity.

Phone manufacturers eye their next move as 5G goes mainstream

Samsung Galaxy Z Flip hands-on: This is more like it

The buyer beware adage is never more true than among early adopters. It was price, however, that made the Galaxy Fold such a difficult pill to swallow. When it was finally released to the public after numerous delays, the device came swaddled in warnings. It was a long list, and not exactly a vote of confidence for those who just dropped $2,000 on an unproven device.
At the same time, the impulse to purchase the device was understandable. After years of teasing flexible displays, Samsung was finally ready to show us what life could be like after a decade worth of flat smartphones.

Samsung gives foldables another go with the Galaxy Z Flip

Announced almost exactly a year after the Fold, the Galaxy Z Flip presents a refined look at the category. Having only spent a little time with the product this afternoon after the unveiling, I’m not quite ready to declare that this is the phone the Fold should have been, but it certainly feels like a key step in the right direction.

Top level, here’s what’s better:
The price (if only just)
The form factor
The durability
Last point first. In some ways, the Z Flip finds Samsung atoning for its sins. The display is, get this, covered in glass. The company is vague about the specifics, but everything about the Flip feels more solid than its predecessor, right down to the folding mechanism. It’s sturdy — in fact, you can have the device open at a number of different angles to prop it up. Closing it requires more force than the Fold, and that’s a good thing.

Also, it doesn’t, you know, creak when you close it. There is, however, still a pronounced crease.
The 6.7-inch display puts its toward the larger end of the spectrum among smartphones, but it fits extremely comfortably in the pocket when closed. If you’ve ever used a clamshell phone before (which is to say if you’re over the age of 30), you get the appeal on that front. The Fold’s long form factor was still pretty large when closed.
What you lose here, however, is a fair amount of functionality when closed. The Flip’s screen is small and not super-duper useful, but it’s there when needed. Instead of a full display, the Flip features a little window in the bottom corner. This is almost exclusively good for things like time and battery life. You can swim through to other things, but beyond that, it’s a stretch.

Double-tap the fingerprint sensing power button and it will turn into a display for selfies. It’s a bad selfie screen. It gives you an idea of whether you’re framing the image well, but that’s where the usefulness stops.
At $1,380, it’s priced slightly below the $1,499 Razr. If I was Motorola right now, I would be talking price cuts to stay competitive. The Razr nostalgia will only get you so far, and Samsung’s full generation lead here is showing itself in the form of a more robust device.

Part of the (again relative) price drop is — not exactly corner cutting, but definitely a downgrade from the crazy high-end specs on the Galaxy S20 Ultra. Most notable is the complete lack of 5G option, which is an odd choice for what’s designed to be a forward-thinking device from a company that has otherwise gone all in on 5G with its flagships. More than anything, you get the sense that Samsung was trying to differentiate the product from the Fold with a lower price.

I’m still a long ways away from actually recommending the purchase of a foldable for the vast majority of consumers, but the Flip feels like a strong step toward helping mainstream the form factor. Who knows? A generation or two from now, maybe we’ll get there.
No delays this time out. The Flip goes on sale February 14. Happy flippin’ Valentine’s Day.

Samsung Galaxy Z Flip hands-on: This is more like it