What’s worse than asking the Internet at large to name your product? Telling them it has to start with N. Let’s just take a moment to appreciate the stupefying magnitude of Google’s naiveté here. Read More
Google asks the Internet for N-words — what could possibly go wrong?
Facebook’s “family of apps” strategy is a wild success. While some might have expected it to roll Instagram into Facebook and leave chat in its main app, keeping Instagram independent and splitting off Messenger into a companion app has helped it solidify itself as more than just a ubiquitous utility, but as a downright addiction.
Today on the Q1 2016 earnings call, Mark… Read More
Users average 50 minutes per day on Facebook, Messenger and Instagram
Ignore Snapchat at your own peril. It’s a lot more than sexts and ephemeral photos. Today’s Chat 2.0 update makes Snapchat a competitor to your phone itself. What started as an app for horny high school kids has blossomed into the most vibrant communication platform on the market. Watch my video rant above to see why Snapchat suddenly got a lot more important, see a demo of the… Read More
Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds. That could spell big problems for marketers and cause our social media lives to be more stressful. To make their apps more consistently interesting, especially for people who don’t check them non-stop, Instagram and Titter… Read More
Music listeners are cheapskates. Few will pay Spotify or Apple $10 a month even to stream almost every song ever. Meanwhile, radio services like Pandora hardly scrape by on the meager ad rates after they pay out royalties.
So if Pandora wants to resuscitate the battered corpse of Rdio it acquired for $75 million last year, it can’t just be another unlimited monthly subscription. The… Read More
Pandora should revive Rdio as pay-for-what-you-want streaming