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Original Content podcast: ‘Wireless’ shows off Quibi’s Turnstyle technology

“Wireless” is probably the best showcase so far for Quibi’s Turnstyle technology.
That’s the technology that allows the streaming video app to switch seamlessly between landscape and portrait mode depending on the orientation of your phone. With other Quibi shows, you’re essentially getting two views of the same footage — but with “Wireless” (which is executive produced by Steven Soderbergh), you’re switching between traditional cinematic footage (in landscape) and a view of the protagonist’s phone (in portrait).
In this bonus episode of the Original Content podcast, director Zach Wechter told me that he and his co-writer Jack Seidman wrote the initial script — about a college student played by Tye Sheridan who gets trapped in the snow after a car crash, with only his iPhone to save him — before they decided on the phone-centric format. But when they heard about Turnstyle, “It just felt like a match made in heaven that would allow us to facilitate this idea.”

I wondered whether that required going back and adding a bunch of phone interactions to the story, but said Wechter said, “It was quite the opposite. One thing we found in testing was when the phone plot moved really fast, it would be hard, because there are these two perspectives happening at once.”
So that actually meant “reducing some fo the intriacy of the plot happening on the phone” to ensure that viewers didn’t get lost.

And if you’re wondering which mode to focus on as you watch, Wechter has some simple advice: “Go with your gut.” He said he had a “roadmap” for when he was hoping to nudge viewers to turn their phones — like when there’s a notification sound or Sheridan focuses on his phone — “but I think the most important part of the experience is that we’re not indicating when our viewers turn, that it becomes this sort of passive-but-active viewing experience.”
Wechter described making the show — essentially a feature length film divided into episodes of 10 minutes or less — as shooting “two films that had to dance together” in just 19 days. And he made things even more challenging by insisting that all the phone/FaceTime calls and even the text messages be filmed live, rather than just recording both ends separately.
“When I think about directing and my job, really the most fundamental part of it to me is making the actorss comfortable, and I think that having a scene partner is paramount,” he said. “It was a long conversation about why we couldn’t just have them act off of a recording and shoot it separately — because it took a lot of logistical effort and resources to do it — but it really makes the scenes feel very alive and realistic.”
You can listen to the full interview in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You can also follow us on Twitter or send us feedback directly. (Or suggest shows and movies for us to review!)

Original Content podcast: ‘Wireless’ shows off Quibi’s Turnstyle technology

Triller aims for TikTok with additions of influencers like Charli D’Amelio and Addison Rae

Triller had been poised to benefit from a potential TikTok ban in the U.S. Though that may not happen now, given the apparent Oracle deal, the chaos around TikTok has increased the attention given to alternative apps such as Triller. As TikTok users sought a new home — or at least hedged their bets in the event of a full ban — Triller’s app shot up the app store charts. It even became the No. 1 across 80 different countries at some point, Triller CEO Mike Lu says.
At Techcrunch Disrupt 2020, Lu today spoke of Triller’s growing potential and what makes its app unique. He also touched on Triller’s involvement in several high-profile additions, including influencers and public figures like TikTok star Charli D’Amelio and family, and even Trump himself.
Lu also noted another top TikToker, Addison Rae, will make her way to Triller this week, as well.

Though Triller has often positioned itself as a different sort of app than TikTok, the company has steadily worked to onboard the same set of influencers that made TikTok so popular. TikTok star Josh Richards recently joined Triller as both an investor and chief strategy officer, despite being only 18, for example. Other TikTok stars Noah Beck and Griffin Johnson also joined Triller earlier this summer.
And just this week, Triller snagged TikTok’s queen herself, Charli D’Amelio, whose current TikTok account has 87 million followers.
Though Triller often benefits from influencers setting up their own accounts, Lu confirmed Triller reached out to D’Amelio to establish the relationship and to learn how the company could help her create a different type of presence on the Triller app.
Deal terms were not disclosed, but Lu said that, “up until a month ago, we had never paid anyone to make a video.”

follow my triller teehee
— charli d’amelio (@charlidamelio) September 15, 2020

TikTok stars aren’t the only notable new additions. Last month, Donald Trump launched his own official Triller account, as well, to promote his political campaign.
Lu said he welcomes all the new users, including Trump.
“We’re an open platform and what we really strive for is creativity. So, we welcome anyone — regardless of whether you’re on the left side or the right side of the fence — to express yourself on the Triller platform,” he said. “Seeing some of the world leaders and also some of the biggest influencers in the world join the platform is very exciting for Triller.”
Lu also explained how Triller differentiates itself from the broader social media app lineup, noting that much of the focus of older social networks had been on allowing users to post status updates, not creative content.
Triller’s identity, Lu added, “has always been around music, around content, and around creative discovery.”
“I think that we will always shine more than your traditional status updates — which I think that the world of Facebook, Instagram and Twitter has done really well,” he said. But today’s users “really don’t post creative content to those old platforms anymore,” he continued. “They’re actually posting them on platforms like ourselves, where they’re looking for an expressive and creative outlet.”
Lu claimed Triller also benefited from older social networks’ attempt to enter the short-form video space.
When Instagram launched its TikTok competitor, Reels, Triller saw a 20% spike in usage, Lu said.
“We realized that a lot of users who were waiting for Reels…they saw what it was. And they decided they’re sticking to Triller,” he said.
On the topic of business matters, Lu declined to speak about recent reports of its supposed billion-dollar valuation, but did confirm Triller is in the process of raising new funding. He also declined to speak about the status of Triller’s reported $20 billion bid with Centricus for TikTok assets, but said the company believed it would have been a good home for TikTok creator content from an infrastructure perspective.
Not surprisingly, given Triller’s potential growth in the midst of TikTok concerns, Lu also supported the idea that TikTok could be a security threat to U.S. users.
“Given the sensitivity of the data [and] the amount of data that they collect, it does pose a national risk,” Lu said of TikTok. “This is a Chinese-owned company. The data is sitting, probably, not here in the States…” he added, seemingly refuting TikTok’s claims that its U.S. data was on U.S. servers.
“We take that stuff very seriously. We are a U.S.- based company,” he said, noting how Triller was compliant with U.S. regulations, like COPPA. “Something we actually take very strong pride in is making sure that we uphold [Triller] to the right standards that we’re used to, and as well as the privacy of our users and our citizens,” Lu said.

Triller aims for TikTok with additions of influencers like Charli D’Amelio and Addison Rae

Daily Crunch: Spotify is testing virtual events

Spotify explores virtual concerts, Twitter tests a “quotes” count and Google’s Nest Hub becomes more hotel-friendly. This is your Daily Crunch for August 26, 2020.
The big story: Spotify is testing virtual events
We can’t have real-world concerts at the moment, so the popular music streaming service is exploring virtual alternatives. The feature isn’t live yet, but reverse-engineering scoopster Jane Manchun Wong tweeted out photos of an “Upcoming Virtual Events” section.

Spotify already highlights upcoming concerts from artists you like through various ticketing partners, and the screenshots show Songkick as the ticketing partner. Presumably, Spotify would be able to support virtual events with only minor changes to its bargaining agreement.
And how big can these events be? K-pop megastars BTS raised nearly $20 million for a single show — but it’s probably safe to assume that most events will fall far short of that.
The tech giants
Twitter experiments with adding a ‘Quotes’ count to tweets — This engagement metric would sit alongside the tweet’s existing retweets and likes counts.
Instagram Guides may soon allow creators to recommended places, products and more — The feature, which launched in May, has allowed select organizations and experts to share resources related to managing your mental health.
Google is pushing to get the Nest Hub in more hotel rooms — A new update is tailored for the hotel experience, with key features like wake-up calls, weather and local businesses.
Startups, funding and venture capital
SpaceX will launch Masten’s first lander to the moon in 2022 — Masten’s first lunar mission is set to take place in 2022 if all goes according to plan.
Here are the 94 companies from Y Combinator’s Summer 2020 Demo Day 2 — So many companies!
Course Hero, a profitable edtech unicorn, raises rare cash — A Series B extension of $70 million, to be more specific.
Advice and analysis from Extra Crunch
Synthetic biology startups are giving investors an appetite — Impossible Foods is only the most public face of a growing trend in bioengineering.
Funding for mental health-focused startups rises in 2020 — As wellness startups drift generally, VC hotspots emerge.
(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)
Everything else
GM teases two new all-electric Chevy Bolt models — Both vehicles will go into production in summer 2021, according to GM.
Learn how to scale social impact startups at Disrupt with Phaedra Ellis-Lamkins and Jessica O. Matthews — Uttering the words “making the world a better place” isn’t the same as doing it, or doing it well.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

Daily Crunch: Spotify is testing virtual events

Serialized fiction startup Radish raises $63.2M from SoftBank and Kakao

Radish is announcing that it has raised $63.2 million in new funding.
Breaking up book-length stories into smaller chapters that are released over days or weeks is an idea that was popularized in the 19th century, and startups have been trying to revive it for at least the past decade. Still, this round represents a major step up in funding, not just for Radish (which only raised around $5 million previously), but also compared to other startups in a relatively nascent market. (Digital fiction startup Wattpad is the notable exception.)
When I first wrote about Radish at the beginning of 2017, the startup was focused on user-generated content. Last year, however, the company launched the Radish Originals program, where Radish is able to produce more content using teams of writers lead by a “showrunner,” and where the startup owns the resulting intellectual property.
“Instead of becoming YouTube or Wattpad for serial fiction, we want to be more like Netflix and create our own originals,” founder and CEO Seungyoon Lee told me. “I got a lot of inspiration from platforms in Korea, China and Japan, where serial fiction is huge and established on mobile.”
One of the ideas Radish took from the Asian markets is rapidly updating its stories. For example, its most popular title, “Torn Between Alphas” (a romance story with werewolves) has released 10 seasons in less than a year, with each season consisting of more than 50 chapters — later seasons have more than 100 chapters — that are released multiple times a day.

Digital publisher Serial Box raises $4.5M

“On Netflix, you can binge-watch three seasons of a show at once,” Lee said. “On Radish, you can binge-read a thousand episodes.”
While Radish borrowed the writing room model from TV — and hired Emmy-winning TV writers, particularly those with a background in soap operas — Lee said it’s also taken inspiration from gaming. For one thing, it relies on micro-payments to make money, with users buying coins that allow them to unlock later chapters of a story (chapters usually cost 20 or 30 cents, and more chapters get moved out from behind the paywall over time). In addition, the company can allow reader taste to determine the direction of stories by A/B testing different versions of the same chapter.
Lee pointed to the fall of 2019 as Radish’s “inflection point,” where the model really started to work. Now, the company says its most popular story has made more than $4 million and has received more than 50 million “reads.” Radish stories are mostly in the genres of romance, paranormal/sci-fi, LGBTQ, young adult, horror, mystery and thriller, and Lee said the audience is largely female and based in the United States.
By raising a big round led by SoftBank Ventures Asia (the early-stage investment arm of troubled SoftBank Group) and Kakao Pages (which publishes webtoons, web novels and more, and is part of Korean internet giant Kakao), Lee said he can take advantage of their expertise in the Asian market to grow Radish’s audience in the U.S. That will mean accelerating content production in the hopes of creating more hit titles, and also spending more on performance marketing.
“With its own fast-paced original content production, Radish is best positioned to become a leading player in the global online fiction market,” said SoftBank Ventures Asia CEO JP Lee in a statement. “Radish has proven that its serialized novel platform can change the way people consume online content, and we are excited to support the company’s continued disruption in the mobile fiction space. Leveraging our global SoftBank ecosystem, we hope to support and accelerate Radish’s expansion across different regions worldwide.”

Backed by author Amy Tan, mobile fiction startup Radish raises $3M

Serialized fiction startup Radish raises $63.2M from SoftBank and Kakao

Where is voice tech going?

Mark Persaud
Contributor

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Mark Persaud is digital product manager and practice lead at Moonshot by Pactera, a digital innovation company that leads global clients through the next era of digital products with a heavy emphasis on artificial intelligence, data and continuous software delivery.

2020 has been all but normal. For businesses and brands. For innovation. For people.
The trajectory of business growth strategies, travel plans and lives have been drastically altered due to the COVID-19 pandemic, a global economic downturn with supply chain and market issues, and a fight for equality in the Black Lives Matter movement — amongst all that complicated lives and businesses already.
One of the biggest stories in emerging technology is the growth of different types of voice assistants:
Niche assistants such as Aider that provide back-office support.
Branded in-house assistants such as those offered by BBC and Snapchat.
White-label solutions such as Houndify that provide lots of capabilities and configurable tool sets.
With so many assistants proliferating globally, voice will become a commodity like a website or an app. And that’s not a bad thing — at least in the name of progress. It will soon (read: over the next couple years) become table stakes for a business to have voice as an interaction channel for a lovable experience that users expect. Consider that feeling you get when you realize a business doesn’t have a website: It makes you question its validity and reputation for quality. Voice isn’t quite there yet, but it’s moving in that direction.
Voice assistant adoption and usage are still on the rise
Adoption of any new technology is key. A key inhibitor of technology is often distribution, but this has not been the case with voice. Apple, Google, and Baidu have reported hundreds of millions of devices using voice, and Amazon has 200 million users. Amazon has a slightly more difficult job since they’re not in the smartphone market, which allows for greater voice assistant distribution for Apple and Google.
Image Credits: Mark Persaud
But are people using devices? Google said recently there are 500 million monthly active users of Google Assistant. Not far behind are active Apple users with 375 million. Large numbers of people are using voice assistants, not just owning them. That’s a sign of technology gaining momentum — the technology is at a price point and within digital and personal ecosystems that make it right for user adoption. The pandemic has only exacerbated the use as Edison reported between March and April — a peak time for sheltering in place across the U.S.

Where is voice tech going?