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How to track Santa Claus this Christmas Eve

If you’re a parent with young children, then you’ll probably hear this a lot on Christmas Eve: “Where’s Santa right now?” With tracking tools like the NORAD Santa Tracker and Google’s Santa Tracker, everyone can know when Father Christmas will arrive.
Here’s how to follow Santa’s journey this Christmas Eve.
Track Santa Claus with NORAD
NORAD (North American Aerospace Defence Command) had the first-ever Santa tracker in 1955. While it used to be just a boring animation of Santa’s sleigh and reindeer flying across a map, NORAD has added tons of features in recent years, such as fun mini-games, videos, stories and Christmas music.
Image Credits: NORAD
Rather than a 2D model, the NORAD Santa tracker has a 3D visual depiction of Santa’s journey as the platform was built on Cesium’s open-source 3D mapping library. It also uses Bing Maps satellite imagery, making the globe look more “realistic.”
Along with the tracker tool, users can also see a “Santa Cam,” which has videos of Santa making his way around the world to deliver presents to every kid on the nice list.
NORAD’s website has Santa’s North Pole Village, which includes a holiday countdown, arcade-style games, kid-friendly music, an online library and various videos that can be watched on NORAD’s official YouTube channel.
NORAD Santa tracker is available on noradsanta.org, or you can download the official NORAD Tracks Santa app on Apple’s App Store or the Google Play Store. The website is available in English, Chinese, French, Spanish, Japanese, German, Italian and Portuguese.
You can also track Santa through NORAD Tracker’s social media accounts, such as Facebook, Twitter and Instagram.
For a more personable experience, call 1-877-HI-NORAD (1-877-446-6732), and you’ll speak with a volunteer from the organization’s call center who’ll update you on Santa’s location.
Plus, through a partnership with Amazon, NORAD lets Amazon Alexa users track Santa. Users can open the Amazon Alexa app and go to “Skills & Games,” then search for “NORAD Tracks Santa” skill. Once enabled, you can ask: “Alexa, where’s Santa?” You can also say, “Alexa, call Santa,” and the jolly man will hop on the phone with you and your kids. There’s an option to leave a voicemail message for him as well.

Track Santa Claus with Google
Google’s Santa Tracker launched in 2004 and simulates the tracking of Santa. The website features a live map of Santa’s current location, his next stop, a live video feed of his route, and the estimated arrival time for each location. It also shows the total distance that Santa has traveled so far and the number of presents he has delivered.
Image Credits: Google
Throughout December, the page operates as Santa’s Village, where users can play mini-games, take quizzes, watch animated videos and explore other interactive activities. For instance, players can build their own elf in Google’s “Elf Maker” game as well as host a concert with “Elf Jamband.” Kids can also learn how to code with easy and fun tutorials like “Code Boogie.”
Additionally, users can enlist the help of Google Assistant to learn about Santa’s whereabouts. You can ask, “Hey Google, where’s Santa?” or even “What’s new at the North Pole?” which lets you tune into Google’s North Pole Newscast where you can hear what Santa and his elves are up to that day.
Google Assistant also lets you call Santa himself. When you call him, Santa will be rehearsing for a concert and will ask for your musical expert advice.
And don’t forget to ask Google Assistant to tell you a Santa joke!

How to track Santa Claus this Christmas Eve by Lauren Forristal originally published on TechCrunch
How to track Santa Claus this Christmas Eve

Netflix branches out into fitness content with upcoming launch of Nike Training Club classes

Netflix is officially branching out into fitness content, as the company announced today that it’s going to start streaming Nike Training Club classes next week. The streaming service will release a total of 30 hours of exercise sessions in two separate batches. The programs, which include workouts for all fitness levels, will be available in multiple languages on all Netflix plans.
The first batch of fitness classes will launch on December 30, with the second batch releasing in 2023. A total of 45 episodes will be part of the first batch, which will include the following classes: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIIT & Strength with Tara, and Feel-Good Fitness. Once the classes are released, Netflix users will be able to search “Nike” to access them.
For those unfamiliar with the Nike Training Club app, it offers a range of options for people of all fitness levels, including strength training, yoga and high-intensity workouts led by Nike’s certified trainers. Nike Training Club can in some ways be compared to Apple Fitness+ or Peloton.
“It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal,” the company wrote in a blog post. “And now, that’s exactly what you can do.”
This latest move from Netflix marks yet another way that the streaming service is branching out from its core business of TV shows and series. Over the past year, we saw the company delve into the world of gaming with the launch of Netflix Games. Now we’re seeing another departure from its core business as the streaming service begins testing the waters with fitness content.
The timing of the release likely isn’t a coincidence either, given that people around the world will soon make working out their New Year’s resolution. Considering that Netflix already has a significant user base, the streaming service may be able to entice people into trying out fitness content directly on the platform that they already regularly visit.
It’s worth noting that the launch won’t mark Netflix’s first foray into health-related content, as the streaming service launched mindfulness and meditation content from Headspace last year.
Depending on how successful the launch is, Netflix may decide to add even more fitness content to its platform to compete with the likes of Apple Fitness+ and Peloton. Beyond that, the company may even decide to produce its own fitness content if it can get enough people to see it as a viable option when it comes to fitness.
Netflix branches out into fitness content with upcoming launch of Nike Training Club classes by Aisha Malik originally published on TechCrunch
Netflix branches out into fitness content with upcoming launch of Nike Training Club classes

Amazon adds free music videos, viral videos and more ad-supported content to Fire TV

Amazon has announced that Fire TV users in the U.S. can now watch tens of thousands of music videos from major and independent labels for free. No downloads, fees or subscriptions are required to watch the music videos. The ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo, as well as a catalog of classics from different genres. The company says new content will be added daily.
Fire TV customers can find personalized recommendations based on their likes and viewing history, create their own mixes or choose from pre-made playlists, such as Top Holiday Hits, Best of 2022 Recap and Country Today. Users have unlimited music video skips and also have the option to play a continuous stream of similar music videos.
You can access the music videos by pressing the voice control on the Fire TV remote and saying “Alexa, find Music Videos.” Or, you can search “Music Videos” in the Appstore then click the “Music Videos on Fire TV.” From there, you need to click “get” app to download. When the download is complete, you can select “open” to access the free music videos.
In addition to music videos, Fire TV customers will now have access to additional ad-supported content, such as business and finance news from Bloomberg, The Street, CNBC and others. Users will also get access to entertainment news from brands like E! News and Mixible. In addition, customers can watch game previews and trailers, gaming news, developer interviews, how to’s, esports and more from providers including IGN, ESTV and Crown Channel. Last, users can watch viral videos from Always Funny Videos, FailArmy, People Are Awesome and The Pet Collective.
You can access the new additional free content by navigating to the “Home” icon on the Fire TV navigation bar, or by pressing the “Home” button on the Alexa Voice remote. Then, you need to scroll down to “Business & Finance News”, “Entertainment News” or “Gaming News & Esports.”
The announcement comes a few months after Amazon added free movie trailers, lifestyle content, sports highlights and more to Fire TV. Given that more viewers are gravitating to free and ad-supported content as streaming subscription prices continue to increase, it makes sense for Amazon to add more free content to Fire TV.

Amazon adds free movie trailers, lifestyle content, sports highlights and more to Fire TV

Amazon adds free music videos, viral videos and more ad-supported content to Fire TV by Aisha Malik originally published on TechCrunch
Amazon adds free music videos, viral videos and more ad-supported content to Fire TV

Spotify considers rebranding Anchor to Spotify Creator Studio

According to a survey sent to creators in the Spotify for Podcasters program, the streaming giant might be doing away with the Anchor brand. Anchor, which Spotify acquired for $340 million in a deal that included the studio Gimlet, is a free podcast hosting service. In 2020, Anchor said that its service was used to create 1 million new podcasts, accounting for 80% of new shows uploaded to Spotify that year.
But now that Anchor has been part of Spotify for almost three years, the company appears to be considering a rebrand. In the survey, sent to some podcasters who have claimed their show on Spotify for Podcasters, Spotify’s user research team shared information about the possible rebrand, which is still being tested with potential users.
“Anchor and Spotify for Podcasters are now Spotify Creator Studio, the all-in-one platform for creators of all kinds (and sizes) to express themselves and find success on Spotify,” the sample announcement in the survey reads.
Image Credits: Spotify, screenshot by TechCrunch
Image Credits: Spotify, screenshot by TechCrunch
Currently, podcasters can join Spotify for Podcasters to access analytics about their show, even if they host with another service like Libsyn, Podbean or Buzzsprout. Those who host via Anchor have access to features like subscription monetization and video podcasts, but only listeners using Spotify are able to interact with that content.
If the proposed rebrand from the survey were to go through, Spotify for Podcasters would be rebranded to “Spotify Creator Studio – Unhosted.” Anchor would be rebranded to “Spotify Creator Studio – Hosted.” Both products would remain free.
Spotify’s survey of podcasters about this potential change indicates an interest in the rebrand, but that doesn’t mean it will come to fruition.
“At Spotify, we routinely conduct a number of surveys and tests in an effort to improve our user experience. Some of these end up paving the path for our broader user experience and others serve only as an important learning. We have no news to share on future plans at this time,” a Spotify spokesperson told TechCrunch.
Over the last few years, Spotify has made a number of podcasting acquisitions like Anchor and Gimlet. These include Podz, a podcast discovery platform, and Megaphone, a podcast ads company. For four of its recent acquisitions — Findaway, Podsights, Chartable and Sonantic — the company paid about $295 million.

Spotify buys Gimlet and Anchor in podcast push, earmarks $500M for more deals

Spotify considers rebranding Anchor to Spotify Creator Studio by Amanda Silberling originally published on TechCrunch
Spotify considers rebranding Anchor to Spotify Creator Studio

Here are the best books that TechCrunch read this year

While the TechCrunch crew enjoys a tweet and a post from time to time, we also enjoy reading longer-form materials. So much so that we are compiling a year-end revue of our favorite reads.
This is not just a list of serious business books or just fiction that was published this year.
Instead, we have put together a list of just our favorite stuff that we read this year. Some of it won’t surprise; I hope that some of it does — but given how literate the average TechCrunch reader is, perhaps I will be contentedly disappointed.
The following list is in no particular order. And while we may earn a dollar or two off of commissions if you buy one of the books below, we’re not doing this for the money. We just love books, and reading, and want to share some of our joy with you. (TechCrunch also has lists of recommendations from founders and venture investors coming later this month!)
Hugs, happy holidays and may your 2023 reading crop be fruitful.
This article contains links to affiliate partners where available. When you buy through these links, TechCrunch may earn an affiliate commission.
The best books TechCrunch read in 2022
Each recommender’s books are grouped, links go to Amazon. Summaries are via the TechCruncher in question, at times lightly edited for clarity and format.
Rebecca Szkutak:
The Secret Life of Groceries: A super fun and interesting book about the history of grocery stores and what their supply chain looks like today. Yes, I’m a jumbo nerd.
Crying in H Mart: A lovely memoir that made me cry in the Goa airport.
Harri Weber:
Writing Down the Bones
You Are Here
From Harri: “Both my picks are rereads that gently address existential spirals with reassurance, through self love in the case of ‘You Are Here’, and through writing in the case of ‘Writing Down the Bones.’”
Ram Iyer:
Anno Dracula: It’s 1888 and Dracula has won the fight against Van Helsing & Co., married Queen Victoria and turned a lot of London into vampires. And Jack the Ripper is a human who’s cutting up young vampire girls. A grim and stark whodunit featuring a variety of characters from popular fiction, as well as real historical figures of the time.
Neesha Tambe:
Little Gods: Love seeing culture dynamics represented through fresh lenses. Educated immigrant experiences in the U.S. are often not written about. The chapters weave between timelines and characters, making picking up the book absolutely addictive.
Atomic Habits: Okay, okay. I know it’s old and basic, but I needed to establish better physical and mental habits coming out of the deep pandemic. Recognizing that making 1% changes regularly can lead to big dividends made making daily decisions in line with long-term goals easier.
Untamed: An absolute must read, especially for people who have felt the constraints of society. An autobiographical collection of stories, the author breaks down toxic standards and encourages readers to identify and pursue their own true vision for happiness.
The Prince: In an era where people believe that principles should be policy, this is a good reminder of the political *science* involved in governance and learning from past mistakes.
Dominic Madori Davis:
The Color of Law: An interesting look into how the federal government indirectly helped and upheld illegal housing discrimination in the U.S., and the impact that has had on the Black community in terms of wealth building, access to educational and city resources, and the stereotypes still associated with many Black neighborhoods today.
Token Black Girl: An honest memoir from a former Black fashion editor as she grappled with her childhood and eventual working life trying to assimilate into, and find acceptance in, rich, white environments. She talks about the psychological toll this took on her, the mental journey she is still on in unlearning self-hatred and how she is finally coming to terms with loving her natural Black self.
Natasha Lomas:
Super-Infinite: The Transformations of John Donne: The metaphysical poet’s life engagingly deconstructed.
Amanda Silberling:
Tomorrow, and Tomorrow, and Tomorrow: I feel like this is one of those perfectly constructed novels that will be studied in weird (appreciative) liberal arts school fiction classes in 50 years (or, like, 50 days). It’s hard to pull off the kind of story that follows characters from the time they’re small children to fully formed adults, but it’s a joy (and, at times, agonizing) to watch these two friends grow from awkward artistic teens to niche-famous game developers who use their craft to navigate murky questions about how and why we make art and how it affects people. Even if you’re not a video game person, there’s a lot to love in this book, so long as you care about … uh … art and people.
True Biz: I am always annoyed when people think you can only learn about things by reading nonfiction — case in point, “True Biz” taught me so much about Deaf culture, disability and the ever-present threat of eugenicist science. I love when fiction can help me empathize with people different from me, yet this book is more than that. It’s just an amazing story in itself, alternating among the points-of-view of various characters from different perspectives in the Deaf community: angsty teens fighting for their right to Deaf education, a teacher navigating her rocky marriage, a hearing parent of a Deaf child who must come to terms with her prejudices. This was the kind of book that I was sad to finish, because I wanted to spend more time with the characters who I so quickly grew to root for and love.
Devin Coldewey:
Ministry for the Future: Near-future fiction extrapolated directly from the present can be very weak, but Robinson is both unflinching and imaginative of what a climate crisis would look like, how it might play out and what kind of bonkers moonshots might be necessary for us to continue to live on Earth.
Romain Dillet:
Abolish Silicon Valley: This book is an honest and engaging first-person story that showcases the hubris of Silicon Valley’s corporate culture. Wendy Liu depicts situations that are sometimes so absurd that she will make you laugh. She also takes a step back and looks at the political implications of startup culture and Silicon Valley.
Anna Heim:
A Very British Christmas
Four Thousand Weeks: Time Management for Mortals
How to Be Good
Anna did not provide commentary on her picks, so I have decided that the way to Be Good is to spend Four Thousand Weeks each year having a Very British Christmas.
Alex Wilhelm:
The Golden Enclaves: Third book in a breakout fantasy series with one of the best protagonists I have ever had the pleasure of getting to know and cheering on. I am going to reread the whole series again, I think, this holiday period.
The Priory of the Orange Tree: You know how they say that you shouldn’t judge a book by its cover? I bought this beast strictly by dent of its heft. More or less it was a hugely chunky paperback, and I thought, well, I like fantasy, and this book must be good to get published at this length, right? Turns out I was right! Huge, interesting, good and with characters I adored by the end. And dragons.
Here are the best books that TechCrunch read this year by Alex Wilhelm originally published on TechCrunch
Here are the best books that TechCrunch read this year