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YouTube Music officially rolls out podcasts for listeners in the US

YouTube Music is officially adding podcasts to its platform in the United States on Android, iOS and the web. The rollout comes a few months after YouTube podcasting head Kai Chuk revealed that podcasts would be added to YouTube Music soon.
The update allows users watching podcasts on the main app to continue listening to them on YouTube Music. The company notes that all users can listen to podcasts on-demand, offline, in the background, and while casting and can seamlessly switch between audio-video versions on YouTube Music.
“This podcast listening experience is different from our music listening experience where you need a Premium or Music Premium subscription to enjoy some of these features,” the company wrote in a blog post. “This new podcast listening experience complements the podcast video experience on YouTube.”
Podcasts in YouTube Music will be available regardless of whether you have a YouTube Premium subscription. YouTube even notes that paying customers may encounter host-read endorsements or sponsorship messages when listening to podcasts on YouTube Music.
Image Credits: YouTube
YouTube is rolling out the update to all of its listeners in the United States gradually, which means not everyone may see it yet. The company said it plans to bring podcasts to YouTube Music to users outside the United States soon but didn’t provide any specific launch details.
The YouTube Music Home tab now includes a new “Podcasts” tab that takes you to a dedicated feed, which will display your favorite podcasts and recommended episodes.
YouTube is advising creators that if their podcast is audio-only, they should consider uploading a video with a static image or use audiograms or other dynamic video formats. The company notes that it will soon offer creators the option to directly upload their audio podcasts via RSS feeds to both YouTube and YouTube Music.
According to previous reports, YouTube isn’t looking to sign exclusive deals with podcasters, which has been a key strategy at Spotify. YouTube instead seems to be focused on melding the experience of listening to podcasts on video and audio.

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YouTube Music officially rolls out podcasts for listeners in the US by Aisha Malik originally published on TechCrunch
YouTube Music officially rolls out podcasts for listeners in the US

Roku gains 1.6 million active streaming accounts in Q1, warns of continued ad uncertainty

Roku delivered its first-quarter results on Wednesday with better-than-expected revenue and the addition of 1.6 million active streaming accounts in the period. Although the company’s results came in above analyst estimates, Roku told investors that it sees its advertising business remaining challenged.
The company’s revenue for the quarter reached $741 million, up just 1% from the year-ago quarter, and a net loss of $193.6 million.
Notably, the company revealed that it reached 71.6 million active accounts, a 17% year-over-year increase. Streaming hours reached 25.1 billion, up 4.2 billion hours or 20% year-over-year. Average revenue per user fell 5% year-over-year to $40.67.
“Similar to our viewpoint during our last earnings call, we expect macro uncertainties to persist throughout 2023,” the company wrote in a letter to shareholders. “Consumers remain pressured by inflation and recessionary fears, and thus discretionary spend is likely to remain muted. Accordingly, we expect the advertising market in Q2 to look much the same as it did in Q1, with ad spend from certain verticals improving (travel and health and wellness), while others remain pressured (M&E and financial services).”
In its letter, Roku wrote that it was the most popular streaming platform for this year’s Super Bowl with approximately half of all streams. The company notes that of those viewers, 12% started the game through either its Sports experience or a game-related ad.
Roku expects Q2 total net revenue of about $770 million, total gross profit of roughly $335 million and adjusted EBITDA of negative $75 million.
The company’s earning results come a month after Roku conducted a second round of layoffs and let go of 6% of its workforce, or around 200 employees. Roku disclosed the cuts in an SEC filing, explaining that the decision was part of a larger plan to lower its year-over-year operating expense growth and prioritize projects that it believes will have a higher return on investment. The company had laid off 200 U.S. employees back in November, citing economic conditions in the industry.

Roku announces a second set of layoffs impacting 200 employees, or 6% of its workforce

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Roku gains 1.6 million active streaming accounts in Q1, warns of continued ad uncertainty by Aisha Malik originally published on TechCrunch
Roku gains 1.6 million active streaming accounts in Q1, warns of continued ad uncertainty

YouTube continues to see ad revenue decline, 2.6% drop YOY

Alphabet reported Tuesday its latest earnings, citing that YouTube saw ad revenue fall 2.6% year over year as advertisers pulled back from the platform due to economic uncertainty. YouTube only raked in $6.69 billion in advertising revenue for the first fiscal quarter of 2023 compared to the $6.87 billion during the same period last year.
Despite the disappointing number, YouTube managed to slightly beat analysts’ expectations of $6.6 billion.
This is the third quarter in a row that YouTube’s ad revenue decreased. The downward sliding figures are a cause of concern for content creators, who look to ad revenue to earn income.
The company attempted to offer reassurance during Tuesday’s earnings call, choosing to focus on its success with the short-form video feature Shorts.
“Last year the number of channels that uploaded to Shorts daily grew over 80%. Those posting weekly on Shorts saw the majority of new channel subscribers coming from their Shorts posts,” Sundar Pichai, CEO of Google and Alphabet said.
As the platform experiences intense competition from rivals like TikTok, the company continues to focus on the Shorts to boost its growth. In November 2022, YouTube rolled out Shorts to smart TVs. Google announced in February that Shorts has reached 50 billion daily views.
“We’re seeing strong watch time, growth… monetization is also progressing nicely. People are engaging and converting on ads across Shorts at increasing rates,” added Philipp Schindler, Google’s chief business officer.
YouTube also reiterated plans to ramp up its efforts to make YouTube more shoppable. The company partnered with Shopify last year to enable YouTubers and merchants to feature products on their channels.
“Shopping on YouTube… It’s still super early days. One highlight last year, we brought shopping to more creators and brands by partnering with commerce platforms like Shopify. Now more than 100,000 creators, artists and brands have connected their own stores to their YouTube channels to sell their products. We’re excited about the potential ahead,” Schindler said.
The company confirmed to TechCrunch in November that it plans to add shopping features to Shorts.
Overall, parent company Alphabet reported $69.8 billion in revenue for the first quarter of 2023, a 3% increase from the same year-ago period.
YouTube CEO Susan Wojcicki stepped down from her role in February, taking on an advisory role across Google and Alphabet. Neal Mohan, chief product officer, is the new CEO.
In January, Alphabet cut 6% of its workforce, which affected 12,000 employees.

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YouTube continues to see ad revenue decline, 2.6% drop YOY by Lauren Forristal originally published on TechCrunch
YouTube continues to see ad revenue decline, 2.6% drop YOY

Netflix will crack down on password sharing this summer

Netflix’s long-awaited crackdown on password sharing is coming soon to the U.S., the streamer said on Tuesday.
Netflix originally planned to roll out “paid sharing” in the States during the first quarter of 2023. However, Netflix now says it’ll start rolling out the change — an update designed to convert account-sharers into paying users — a little later, on or before June 30.
This move is not limited to the U.S., either. “We are planning on a broad rollout, including in the US, in Q2,” the streamer said in its first-quarter 2023 earnings report. Alongside this announcement, Netflix also bid farewell to its 25-year-old mail-order DVD business. RIP.
Netflix’s quest to boost revenues by curbing password sharing kicked off earlier this year in Canada, New Zealand, Portugal and Spain. In these countries, Netflix requires paying users to set a “primary location” for their account. Going forward, if someone they don’t live with uses their account, Netflix alerts them to “buy an extra member.” Netflix says it will allow up to two extra members per account, and its fee per extra user varies by country. For example, it’s an additional CAD $7.99 in Canada and €3.99 in Portugal.
Speaking of revenue, Netflix fell short of analysts’ expectations for its first quarter of the year. The company said it brought in $8.16 billion during Q1 2023, while Wall Street anticipated a slightly higher figure — $8.18 billion. However, the firm reported higher-than-expected earnings of $2.88 per share in Q1; analysts had anticipated $2.86 per share.
Earlier in 2023, Netflix breezily summarized its paid-sharing update as a chance to clarify “confusion about when and how you can share Netflix,” but make no mistake, this is a crackdown. On Tuesday, Netflix played a similar tune, telling investors that the change “will result in a better outcome for both our members and our business.”
“We see a cancel reaction in each market when we announce the news, which impacts near-term member growth,” Netflix said. “But as borrowers start to activate their own accounts and existing members add ‘extra member’ accounts, we see increased acquisition and revenue.”
Netflix ended regular trading with its stock price at $333.70 per share. After hours, the company’s individual share price slipped below $307, before rebounding to about $330 (as of 2:58 p.m. PT).

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Netflix will crack down on password sharing this summer by Harri Weber originally published on TechCrunch
Netflix will crack down on password sharing this summer