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Apple just had its best quarter in India

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When Apple reports its earnings on Wednesday, you can expect mentions of India on the call.
Apple shipped more than 1.5 million iPhone units in India in the quarter that ended in December, up 100% year-on-year, making this its best quarter in the world’s largest smartphone market to date, according to research firms Counterpoint and CyberMedia.
Thanks to the improved sales of older generation iPhone 11, iPhone XR, iPhone 12 and the newer iPhone SE, Apple doubled its market share in India to 4% in the quarter, the research firms said.

Overall, Apple shipped more than 3.2 million iPhone units in India in 2020, up 60% year-on-year, Counterpoint said.
The shipment growth comes months after Apple launched its online store in the country and offered customers a wide-range of financing and upgrade options, AppleCare+, and lucrative perks such as a free set of AirPods with the purchase of iPhone 11. The company plans to open its first physical retail store in the country later this year.
For more than a decade, Apple has struggled to sell its handsets in India because of the expensive price tags they carry. Most smartphones that ship in India are priced between $100 to $200. Samsung, and a group of Chinese smartphone vendors including Xiaomi, Oppo, and Vivo flooded the market in the past decade with their affordable smartphones.
None the less, in recent years Apple has visibly grown more interested in the country that is also one of the world’s fastest growing smartphones markets. The company’s contract manufacturers today locally assemble a range of iPhone models and some accessories — an effort the company kickstarted more than two years ago. (A recent violent event at an Indian facility of Wistron, one of Apple’s contract manufacturers, however, underscored some of the challenges Apple will grapple with as it looks to scale its local production efforts in the country.)
That move has allowed Apple to lower prices of some older generation iPhone models in India, where for years the company has passed import duty charges to customers. The starting price of the iPhone 12 Pro Max is $1,781 in India, compared to $1,099 in the U.S. (Apple has yet to start locally assemble the iPhone 12 units.) The AirPods Pro, which sells at $249 in the U.S., was made available in India at $341 at the time of launch. AirPods Max, similarly, is priced at $815 in India, compared to $549 in the U.S. (It doesn’t help that an average person in India makes $2,000 a year.)
Unlike most foreign firms that offer their products and services for free in India or at some of the world’s cheapest prices, Apple has focused entirely on a small fraction of the population that can afford to pay big bucks, Jayanth Kolla, chief analyst at Convergence Catalyst, told TechCrunch.
That’s not to say that Apple has not made some changes to its price strategy for India. The monthly cost of Apple Music is $1.35 in India, compared to $9.99 in the U.S. Its Apple One bundle, which includes Apple Music, TV+, Arcade and iCloud, costs $2.65 a month in India.

Apple just had its best quarter in India

A better look at Apple’s iPhone 12 Pro Max and iPhone Mini

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The various iterations of the new iPhone were announced 800 million years ago. Actually, wait, I just double checked — it was only about two or so weeks ago, but it turns out that time has no meaning anymore. Another cursory glance at my calendar tells me that, while the iPhone 12 and iPhone 12 Pro were released in late-October, not long after being announced, the iPhone 12 Pro Max and iPhone Mini, meanwhile, won’t be available for sale for another week or so.
You can check out Matthew’s substantial review of those middle of the line devices here. And while we wait for the low and high end of the line to arrive, I spent a little time with the devices and snapped a couple of photos with the products, which you can check out below.

Image Credits: Brian Heater

Again, we can talk more in-depth write-ups at some point in the future, likely, but for now a smattering of thoughts and images. Consider this a kind of make up for the sorts of hands-ons with products we used to do at Apple’s in-person events, back in the before times, when Apple had in-person events.
All of the four sizes were present and accounted for. As someone who’s been testing a fair number of large Android devices in recent months, the 6.7-inch Pro Max doesn’t appear exceptionally large. As you can see in that top photo, however, the difference between it and the Mini is pretty pronounced.

Image Credits: Brian Heater

It’s amazing how quickly our perceptions of screen sizes have shifted over the years, that a handset sporting a screen two inches larger than the original iPhone is now considered “mini” by a fairly considerable margin. Heck, even the 6-inch Pixel 5 I’ve been using off and on feels pretty small by today’s standards.

Review: iPhone 12 and iPhone 12 Pro, two gems, one jewel

The standard iPhone 12 and 12 Pro’s 6.1-inch display seem like a pretty good sweet spot for many or most users. Many of the key specs are surprisingly consistent, given the $400 price difference between the high and low end. All sport 5G connectivity, the new magnetic MagSafe connector, OLED displays and an A14 chip.

Beyond size, storage and battery capacity, the big differentiator are the cameras. No huge surprise there, as that continues to be where most smartphone manufacturers are making their biggest strides. Here’s a chart we made to break down those distinctions:

The iPhone 12 Pro Max and iPhone 12 Mini hit retail November 13.

What the iPhone 12 tells us about the state of the smartphone industry in 2020

A better look at Apple’s iPhone 12 Pro Max and iPhone Mini

What to expect from Apple’s ‘Hi Speed’ iPhone event

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For starters, iPhones, of course. That one was easy. The company skipped out on new mobile devices during its recent Apple Watch event, owing to COVID-19-related delays. And, of course, the fact that the events are all pre-taped and virtual now means companies can more easily split them up in ways that were harder to justify when people were expected to fly in from all over the world.
That doesn’t mean we won’t be getting more than just a phone (or, more like multiple phones). While Apple’s been more inclined to host more, smaller events, there’s a decent chance this is going to be the last major event the company hosts before the holidays. That means it’s going to want to get a lot of bang for its buck this time out.
The iPhone 12 is expected to be the centerpiece, of course. The headline feature will almost certainly be 5G. Apple’s been a little behind the curve on that front versus its Android competitors (Samsung, for instance, has several devices with next-gen wireless), though another knock-on effect from the pandemic has been a slower than expected adoption of the tech. So in some ways, Apple’s really right on time here. In the U.S., the company is said to offer both the mmWave and sub-6Ghz 5G technologies. Availability may vary depending on the needs of a given market.

Here’s everything Apple revealed at its September hardware event

Rumors point to a bunch of different models. After all, gone are the days a company like Apple could just offer up a big premium device and be done with it. Sales for high-end devices were already drying up well before the virus came along to bring smartphone sales to a screeching halt there for a bit. People were already tired of paying in excess of $1,000 for new phones when the ones they already had still did the job perfectly fine.
There are supposedly four sizes arriving. There will be higher-end devices at 6.1 and 6.7 inches, and more budget-minded devices at 6.1 and 5.4 inches. It’s a pretty broad price range, from $699 for the “mini” to $1,099 and up for the Pro Max (sandwiched between are the $799 iPhone 12 and $999 Pro). Along with its recently expanded Watch line, Apple’s all about choice this time out.
Reportedly, however, the company will be bringing OLED tech to all of the models, marking a pretty big change from the days of LCD-sporting budget models. The new models are expected to get a welcome redesign, reportedly returning to something more in line with the iPhone 5. The rounded edges are expected to be dropped in favor of a flatter design, akin to what you get on the iPad Pro.
Other interesting potential additions include the return of the company’s dearly departed MagSafe life for a pair of wireless charging pads that will hopefully finally lay to rest any memory of the failed AirPower experiment. Available for one or two devices, the new pads will reportedly leverage magnets built into the phones to snap them in place.
Music has always been a cornerstone for the company, and it’s long overdue for some updates to audio products. This time out, we may finally get the long-awaited AirPods Studio, an over-ear addition to its line of headphones. The models are set to come in two variations, the largest variation being build materials. A smaller version of its smart speaker could be on the way, as well. The HomePod has long been cost-prohibitive for many, so a mini version could finally make it a bit more accessible.

A closer look at the new Apple Watches

Another long-rumored addition — AirTags — could finally arrive, as well. Apple’s product-tracking Tile competitor has been in the cards for some time now, but has repeatedly been delayed. That may still be the case — and same goes for a refresh to Apple TV. With the company’s subscription service about to celebrate its year anniversary, it could really use some updated hardware. New Macs with Apple-built chips could be on the table, as well, though the company is reportedly planning one more 2020 event for that big launch.
The event kicks off tomorrow at 10AM PT/1PM ET. We’ll be watching along with you, bringing you the news as it breaks.

What to expect from Apple’s ‘Hi Speed’ iPhone event