All is not well in smartphone land. The industry was headed for a slowdown well before SARS-CoV-2 entered the picture. The glory days of expanding markets and bi-annual upgrades are seemingly at an end, and things have only been exacerbated by two years of financial hardships and supply chain constraints.
For all these reasons, it’s not surprising that manufacturers are pulling back on manufacturing. A new report from South Korea’s Maeil Business News has the world’s leading smartphone maker ramping production down by 30 million units for 2022. The news comes as sales are further hampered by the conflict in Ukraine. In March, the company followed fellow tech giants Microsoft and Apple by suspending sales in Russia.
Apple, too, has been feeling the pain. Recent Bloomberg reports noted that the iPhone maker is throttling plans to manufacture an additional 20 million phones in 2022. Instead, its numbers are reportedly going to remain flat from 2021. Those reports follow several quarters of iPhone sales that had managed to buck many of the industry’s macro trends, but the company might be coming back down to Earth, even with the imminent arrival of the iPhone 14.
It’s a perfect storm of industry and global factors that have gotten us to this place. It’s not panic time for the larger manufactures — they’ll almost certainly come out of the dip unscathed. But there are broader questions that remain about the industry going forward. Biggest of all is whether this is a lull following a decade of explosive smartphones sales, or whether not even the arrival of new technologies like foldable screens will kickstart a return to the mobile golden age.
Samsung declined to comment on the reports.
Samsung reportedly cutting smartphone production by 30M
Архив рубрики: Hardware
Apple just had its best quarter in India
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When Apple reports its earnings on Wednesday, you can expect mentions of India on the call.
Apple shipped more than 1.5 million iPhone units in India in the quarter that ended in December, up 100% year-on-year, making this its best quarter in the world’s largest smartphone market to date, according to research firms Counterpoint and CyberMedia.
Thanks to the improved sales of older generation iPhone 11, iPhone XR, iPhone 12 and the newer iPhone SE, Apple doubled its market share in India to 4% in the quarter, the research firms said.
Overall, Apple shipped more than 3.2 million iPhone units in India in 2020, up 60% year-on-year, Counterpoint said.
The shipment growth comes months after Apple launched its online store in the country and offered customers a wide-range of financing and upgrade options, AppleCare+, and lucrative perks such as a free set of AirPods with the purchase of iPhone 11. The company plans to open its first physical retail store in the country later this year.
For more than a decade, Apple has struggled to sell its handsets in India because of the expensive price tags they carry. Most smartphones that ship in India are priced between $100 to $200. Samsung, and a group of Chinese smartphone vendors including Xiaomi, Oppo, and Vivo flooded the market in the past decade with their affordable smartphones.
None the less, in recent years Apple has visibly grown more interested in the country that is also one of the world’s fastest growing smartphones markets. The company’s contract manufacturers today locally assemble a range of iPhone models and some accessories — an effort the company kickstarted more than two years ago. (A recent violent event at an Indian facility of Wistron, one of Apple’s contract manufacturers, however, underscored some of the challenges Apple will grapple with as it looks to scale its local production efforts in the country.)
That move has allowed Apple to lower prices of some older generation iPhone models in India, where for years the company has passed import duty charges to customers. The starting price of the iPhone 12 Pro Max is $1,781 in India, compared to $1,099 in the U.S. (Apple has yet to start locally assemble the iPhone 12 units.) The AirPods Pro, which sells at $249 in the U.S., was made available in India at $341 at the time of launch. AirPods Max, similarly, is priced at $815 in India, compared to $549 in the U.S. (It doesn’t help that an average person in India makes $2,000 a year.)
Unlike most foreign firms that offer their products and services for free in India or at some of the world’s cheapest prices, Apple has focused entirely on a small fraction of the population that can afford to pay big bucks, Jayanth Kolla, chief analyst at Convergence Catalyst, told TechCrunch.
That’s not to say that Apple has not made some changes to its price strategy for India. The monthly cost of Apple Music is $1.35 in India, compared to $9.99 in the U.S. Its Apple One bundle, which includes Apple Music, TV+, Arcade and iCloud, costs $2.65 a month in India.
Daily Crunch: Samsung unveils Galaxy S21 line
Samsung lowers prices with its latest Galaxy S phones, Google completes its Fitbit acquisition and Beyond Meat is coming to Taco Bell. This is your Daily Crunch for January 14, 2021.
The big story: Samsung unveils Galaxy S21 line
Samsung’s new line of phones includes the S21, S21+ and S21 Ultra, priced at $799, $999 and $1,119 respectively, an across-the-board price cut of $200. Brian Heater writes that the Ultra, in particular, “has one very important trick up its sleeve” — namely compatibility with the S Pen.
All three phones are available for pre-order now and start shipping on January 29.
In addition, Samsung announced the Galaxy Buds Pro, which cost $199 and come with a stated five hours of battery life. And it’s launching a Bluetooth locator, dubbed the Galaxy SmartTag.
The tech giants
Google’s Fitbit acquisition is official — This follows regulatory scrutiny on both sides of the pond.
Amazon’s Ring Neighbors app exposed users’ precise locations and home addresses — The bug made it possible to retrieve the location data on users who posted to the app.
Beyond Meat shares soar after inking deal with Taco Bell on new menu items — Taco Bell announced that it would work with Beyond Meat to come up with new menu items due to be tested in the next year.
Startups, funding and venture capital
Medium acquires social book reading app Glose — Glose has been building iOS, Android and web apps that let you buy, download and read books on your devices.
Tiger Global is raising a new $3.75B venture fund, one year after closing its last — Despite being named Tiger Private Investment Partners XIV, this is actually the firm’s thirteenth fund.
Carbyne raises $25M for a next-generation platform to improve emergency 911 responses — The Israeli startup aims to help emergency services get more complete information about callers, and to provide additional telemedicine services.
Advice and analysis from Extra Crunch
Five consumer hardware VCs share their 2021 investment strategies — Investors are generally bullish on at-home fitness startups.
Poshmark prices IPO above range as public markets continue to YOLO startups — This is the late-2020, early-2021 IPO market in action.
Twelve ‘flexible VCs’ who operate where equity meets revenue share — Founders seeking non-dilutive funding: start here.
(Extra Crunch is our membership program, which aims to democratize information about startups. You can sign up here.)
Everything else
Tech and health companies including Microsoft and Salesforce team up on digital COVID-19 vaccination records — The so-called “Vaccination Credential Initiative” includes a range of big-name companies from both the healthcare and tech industries.
2020 was one of the warmest years in history and indicates mounting risks of climate change — 2020 either edged out or came in just behind 2016 as the warmest year in recorded history, according to data from U.S. government agencies.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
Rollables are the new foldables
Smartphone sales are bad — and have been for a couple of years now. Certainly this ongoing pandemic hasn’t helped. All the talk about how 5G and new form factors were going to cause a kind of bounce-back all fell by the wayside, as people put a pause on unnecessary luxuries.
Samsung is the only company that’s seen some success with the foldable form factor, and that whole thing got off to a…rough start. There were plenty of technical issues at first, leading to a less than auspicious first impression. These days, price continues to be a major hurdle — especially during a time when paying $1,000 and up on a phone is a major red flag for many.
In the world of phone form factors, two is, at the very least, the start of a trend. And on day one of CES both LG and TCL have offered their take on yet another form factor designed to offer more screen real estate in pocketable devices.
Image Credits: TCL
LG’s product is — for the moment — the more notable of the two, largely because the company plans to actually release the thing. In an interview published this morning, spokesperson Ken Hong told Nikkei, “As it is released at CES 2021, I can tell that it will be launched this year.”
And, indeed, LG’s a company not afraid to take chances with a wacky form factor. There are a number of examples of the phenomenon in recent years, most notably the swiveling screen on the LG Wing.
Still, the product didn’t amount to much more than a brief tease during a press conference (an excuse to transition between scenes, really), so you’d be forgiven for assuming that the tech still has a long way to go.
TCL, meanwhile, noted up front that the product is still firmly in the concept phase, but managed to give us a better look. I suppose it’s easier to parade concept than an unfinished real-world product. Details are still slim, but the company says the device is capable of expanding from 6.7 to 7.8 inches.
One imagines — or, at least, hopes — that the industry has learned from the issues stemming from the first batch of foldables. Sometimes the race to bring technology to market results in delivering something half-baked, an issue that came back to bite companies like Samsung and Motorola. Lab testing is one thing — the real world is a different thing entirely.
TrendForce expects the smartphone market to slowly recover in 2021, but Huawei won’t benefit
After a dismal year, the global smartphone market will slowly start recovering in 2021, predicts TrendForce. But Huawei won’t benefit and, in fact, will fall out of the research firm’s list of the world’s top six smartphone makers by production volume.
In 2020, global smartphone production dropped 11% year-over-year to 1.25 billion units. This year, TrendForce expects it to increase by 9% to 1.36 million units, as people replace old devices and demand grows in emerging markets. But even that slight recovery is contingent on how the pandemic continues to impact the economy and the global chip shortage that is currently causing production delays across almost the entire electronics industry.
In 2020, the top six smartphone brands in order of production volume were Samsung, Apple, Huawei, Xiaomi, OPPO and Vivo. But this year TrendForce expects Huawei to slip out of that ranking, with the new top-six list comprising Samsung, Apple, Xiaomi, OPPO, Vivo and Transsion.
Those six companies are expected to account for 80% of the global smartphone market in 2021, while Huawei will come in at seventh place.
The main reason for Huawei’s drop is the divestment of its budget smartphone brand, Honor. Huawei confirmed in November that it is selling Honor to a consortium of companies to save the division’s supply chain from the impact of United States government trade restrictions.
Huawei sells budget phone unit Honor to state-backed firms, distribution partners
The spin-out was meant to shield Honor from the sanctions that have hurt Huawei’s business. But “it remains to be seen whether the ‘new’ Honor can capture consumers’ attention without the support from Huawei. Also, Huawei and the new Honor will be directly competing against each other in the future, especially if the former is somehow freed from the U.S. trade sanctions at a later time,” said TrendForce’s report.
In a previous report published shortly after Honor’s sale was announced, TrendForce predicted that the deal, along with the global chip shortage, meant Huawei would take just 4% of the market in 2021, compared to the 17% it held in 2019, and estimated 14% in 2020. Apple is expected to take away some market share from Huawei’s high-end smartphones, while Xiaomi, OPPO and Vivo will also benefit. TrendForce expects the newly spun-out Honor to take 2% market share in 2021.
Not even 5G could rescue smartphone sales in 2020
TrendForce expects the smartphone market to slowly recover in 2021, but Huawei won’t benefit