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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumers to make purchases since people use social media and messaging apps almost every day.
SleekFlow, an omnichannel social commerce platform that helps businesses build customer flow automation from messaging and live video to transactions, has closed $8 million Series A funding led by Tiger Global Management. Transcend Capital and AEF Greater Bay Area Fund, managed by Gobi Partners GBA, also participated in the round.
“Consumers now spend 80 percent of their time on social platforms, and it is already a habit to discover and buy products directly from here,” said founder and CEO of SleekFlow Henson Tsai. “SleekFlow aims to drive this e-commerce revolution by being the top social commerce unified hub — merging conversations, product catalogs, payment solutions, and order management into one for businesses.”
Image Credits: SleekFlow
Founded in 2019, SleekFlow now serves more than 5,000 businesses across the globe, including NARS Cosmetics, Bossini, Lalamove Hong Kong and PSB Academy. The company claims that it saw approximately 500% revenue growth after its recent pre-Series A funding backed by Alibaba Hong Kong Entrepreneurs Fund (AHKEF) in May 2021. (SleekFlow did not provide its baseline for that growth.)
The Hong Kong-headquartered startup will use the fresh capital for its market penetration into Southeast Asia, specifically Singapore and Malaysia, as well as the U.K. and other countries in Europe. In addition, the latest funding will enable SleekFlow to enhance its product development with fintech and data analytics functions, one-click checkouts via social media platforms, and easy in-chat payment integrations for online to offline (O2O) and e-commerce brands’ seamless workflow.
The startup has recently launched a fintech product social-to-payment feature to provide a comprehensive solution for both e-commerce and brick-and-mortar businesses. In Southeast Asia alone, about 90% of digital merchants use digital payments for profitability and survival, the company says, adding that the chat-to-checkout tool is significant in driving sales and conversions from various digital sales channels. SleekFlow also introduced a new sales and analytics and customer service performance tracking that helps users track and analyze consumer profiles and behaviors for personalized communications after its partnership with Shopify last November.
The global social commerce market is projected to rise to $6.2 trillion by 2030.
According to the company, one in five dollars spent on retail in Southeast Asia is transacted through social media, and more consumers are looking to businesses offering convenient communications. SleekFlow integrates multiple messaging channels such as Official WhatsApp Business API, Facebook Messenger, Instagram chat, SMS and Telegram to address the challenges of managing multiple messaging and social media platforms.
“Despite the economic downturn, the social commerce market is going stronger than ever, reaching $474 billion in 2021,” Chibo Tang, managing partner of Gobi Partners GBA said in a statement. “Eight in 10 U.S. businesses anticipate increased sales via social media within the next three years. SleekFlow’s innovative solutions will help these global commerce businesses meet the evolving needs of customers who are turning to social channels to purchase more than ever before.”
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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

This Week in Apps: US ponders TikTok ban, apps see a record Q2, iOS 14 public beta arrives

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Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.
This week, we’re digging into the news of a possible TikTok ban in the U.S. and how that’s already impacting rival apps. Also, both Android and iOS saw beta launches this week — a near-ready Android 11 beta 2 and the  public beta of iOS 14. We also look at the coronavirus’ impact on the app economy in Q2, which saw record downloads, usage and consumer spending. In other app news, Instagram launched Reels in India, Tinder debuted video chat and Quibi flounders while Pokémon GO continues to reel it in.
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Apple release iOS 14 public beta
Image Credits: Apple
The much-anticipated new version of the iOS mobile operating system, iOS 14, became available for public testing on Thursday. Users who join the public beta will be able to try out the latest features, like the App Library, Widgets and smart stacks, an updated Messages app, a brand-new Translate app, biking directions in Apple Maps, upgraded Siri and various improvements to core apps like Notes, Reminders, Weather, Home, Safari and others.
When iOS 14 launches to the general public, it may also include support for QR code payments in Apple Pay, according to a report of new assets discovered in the code base.
Alongside the public beta, developers received their second round of betas for iOS 14, iPadOS 14 and other Apple software.
Google’s efforts in speeding up Android updates has been good news for Android 10

This Week in Apps: US ponders TikTok ban, apps see a record Q2, iOS 14 public beta arrives

Four perspectives: Will Apple trim App Store fees?

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The fact that Apple takes a 30% cut of subscriptions purchased via the App Store isn’t news. But since the company threatened to boot email app Hey from the platform last week unless its developers paid the customary tribute, the tech world and lawmakers are giving Apple’s revenue share a harder look.
Although Apple’s Senior Vice President of worldwide marketing Phil Schiller denied the company was making any changes, a new policy will let developers challenge the very rules by which they were rejected from the platform, which suggests that change is in the air.
According to its own numbers, the App Store facilitated more than $500 billion in e-commerce transactions in 2019. For reference, the federal government has given out about $529 billion in loans to U.S. businesses as part of the Paycheck Protection Program.
Given its massive reach, is it time for Apple to change its terms? Will it allow its revenue share to go gently into that good night, or does it have enough resources to keep new legislation at bay and mollify an increasingly vocal community of software developers? To examine these questions, four TechCrunch staffers weighed in:
Devin Coldewey
Lucas Matney
Sarah Perez
Darrell Etherington
Devin Coldewey: The App Store fee structure “seems positively extortionate”
Apple is starting to see that its simplistic and paternalistic approach to cultivating the app economy may be doing more harm than good. That wasn’t always the case: In earlier days it was worth paying Apple simply for the privilege of taking part in its fast-expanding marketplace.
But the digital economy has moved on from the conditions that drove growth before: Novelty at first, then a burgeoning ad market supercharged by social media. The pendulum is swinging back to more traditional modes of payment: one-time and subscription payments for no-nonsense services. Imagine that!
Combined with the emergence of mobile platforms not just as tools for simple consumption and communication but for serious work and productivity, the stakes have risen. People have started asking, what value is Apple really providing in return for the rent it seeks from anyone who wants to use its platform?
Surely Apple is due something for its troubles, but just over a quarter of a company’s revenue? What seemed merely excessive for a 99-cent app that a pair of developers were just happy to sell a few thousand copies of now seems positively extortionate.
Apple is in a position of strength and could continue shaking down the industry, but it is wary of losing partners in the effort to make its platform truly conducive to productivity. The market is larger and more complicated, with cross-platform and cross-device complications of which the App Store and iOS may only be a small part — but demanding an incredibly outsized share.
It will loosen the grip, but there’s no hurry. It would be a costly indignity to be too permissive and have its new rules be gamed and hastily revised. Allowing developers to push back on rules they don’t like gives Apple a lot to work with but no commitment. Big players will get a big voice, no doubt, and the new normal for the App Store will reflect a detente between moneyed interests, not a generous change of heart by Apple.

Four perspectives: Will Apple trim App Store fees?

Health APIs usher in the patient revolution we have been waiting for

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Rish Joshi
Contributor

Rish is an entrepreneur and investor. Previously, he was a VC at Gradient Ventures (Google’s AI fund), co-founded a fintech startup building an analytics platform for SEC filings and worked on deep-learning research as a graduate student in computer science at MIT.

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If you’ve ever been stuck using a health provider’s clunky online patient portal or had to make multiple calls to transfer medical records, you know how difficult it is to access your health data.
In an era when control over personal data is more important than ever before, the healthcare industry has notably lagged behind — but that’s about to change. This past month, the U.S. Department of Health and Human Services (HHS) published two final rules around patient data access and interoperability that will require providers and payers to create APIs that can be used by third-party applications to let patients access their health data.
This means you will soon have consumer apps that will plug into your clinic’s health records and make them viewable to you on your smartphone.
Critics of the new rulings have voiced privacy concerns over patient health data leaving internal electronic health record (EHR) systems and being surfaced to the front lines of smartphone apps. Vendors such as Epic and many health providers have publicly opposed the HHS rulings, while others, such as Cerner, have been supportive.
While that debate has been heated, the new HHS rulings represent a final decision that follows initial rules proposed a year ago. It’s a multi-year win for advocates of greater data access and control by patients.
The scope of what this could lead to — more control over your health records, and apps on top of it — is immense. Apple has been making progress with its Health Records app for some time now, and other technology companies, including Microsoft and Amazon, have undertaken healthcare initiatives with both new apps and cloud services.
It’s not just big tech that is getting in on the action: startups are emerging as well, such as Commure and Particle Health, which help developers work with patient health data. The unlocking of patient health data could be as influential as the unlocking of banking data by Plaid, which powered the growth of multiple fintech startups, including Robinhood, Venmo and Betterment.
What’s clear is that the HHS rulings are here to stay. In fact, many of the provisions require providers and payers to provide partial data access within the next 6-12 months. With this new market opening up, though, it’s time for more health entrepreneurs to take a deeper look at what patient data may offer in terms of clinical and consumer innovation.
The incredible complexity of today’s patient data systems

Health APIs usher in the patient revolution we have been waiting for

BitTorrent Live’s “cable-killer” P2P video app finally hits iOS

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 Cable companies rule TV because they control the expensive wires and satellites that can deliver low-latency live content at scale. Cable companies can then dictate how much per monthly paying subscriber they offer the channel owners for access because there are few alternatives for live distribution. And the cable companies can charge consumers exorbitant prices because they’re… Read More

BitTorrent Live’s “cable-killer” P2P video app finally hits iOS