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TechCrunch Disrupt 2025: Final 24 hours to save up to $1,130

The early bird gets the worm and time is running out! You have less than 24 hours left to save up to $1,130 when purchasing passes to TechCrunch Disrupt 2025. If you want massive savings on Disrupt 2025 individual passes and up to 30% on group tickets, secure your low ticket rate today. These offers […]
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TechCrunch Disrupt 2025: Final 24 hours to save up to $1,130

TuSimple pivot from self-driving to AI animation is complete with CreateAI rebrand

TuSimple has completed its pivot away from autonomous trucking to AI animation and gaming with a rebrand. The company shall henceforth be known as CreateAI.  The rebrand comes as TuSimple is embroiled in controversy over the company’s plans to move its remaining U.S. assets to China to fund the new business, which it initially announced […]
© 2024 TechCrunch. All rights reserved. For personal use only.
TuSimple pivot from self-driving to AI animation is complete with CreateAI rebrand

The complete agenda for the Disrupt Stage at TechCrunch Disrupt 2024

Get ready for TechCrunch Disrupt 2024, our signature event for startups of all stages, taking place at Moscone West in San Francisco from October 28-30. This year, we’re expecting a massive turnout of 10,000+ leaders from the startup, VC, and broader tech community. As part of the program, we’re thrilled to unveil the complete agenda […]
© 2024 TechCrunch. All rights reserved. For personal use only.
The complete agenda for the Disrupt Stage at TechCrunch Disrupt 2024

Sony and Honda envision an EV that entertains while it takes the wheel

Sony and Honda have officially launched their joint mobility venture that aims to start delivering premium electric vehicles with automated driving capabilities in the United States in the spring of 2026, followed by Japan in the second half of 2026.
The joint venture from hardware, software and entertainment conglomerate Sony and automaker Honda to produce what the companies promise to be a wildly smart vehicle perfectly demonstrates the direction of the auto industry today. As the software-defined vehicle moves beyond car performance and into autonomous territory, cars are not just about transportation anymore — they’re about entertainment and automakers are scrambling to up the ante. The future of premium vehicles will focus less on torque and horsepower and leather seats, and more on what a driver can do to entertain themselves when they take their hands off the steering wheel.
Earlier this week, BMW partnered with AirConsole to bring in-car gaming to the BMW 7 series next year, a series that will already be built with Amazon Fire TV for streaming. Volvo is working to integrate Google Home and YouTube into its vehicles. And let’s not even get started on the EVs that promise to mine crypto.
The launch of the JV comes a few months after Sony and Honda signed a JV agreement to establish the new software-oriented “mobility tech company,” called simply Sony Honda Mobility Inc. (SHM). The JV will begin taking preorders for their first product in the first half of 2025 and start selling entirely online before the end of the same year, the companies said.
The new EV, which will be initially manufactured at Honda’s North America factory, will be developed with Level 3 automated driving capabilities under limited conditions, and with Level 2 advanced driver assistance systems that can handle situations as complex as urban driving, according to the companies. According to SAE, Level 3 autonomy means the car is capable of driving in certain situations, like traffic jams, when automated features are engaged, but the human driver must take over when the system requests it.
Sony will provide the sensors and tech for the autonomous capabilities, as well as all of the other software, from cloud-based services to entertainment, that drivers will hopefully be able to enjoy all the better for not having to actually drive the car all the time. The companies didn’t share too much about what the infotainment system would look like, but they did say the metaverse would be involved.
“SHM aims to evolve mobility space into entertainment and emotional space, by seamlessly integrating real and virtual worlds, and exploring new entertainment possibilities through digital innovations such as the metaverse,” according to SHM.
Neither Sony nor Honda responded to TechCrunch’s request for more information about how, exactly, they plan to integrate the metaverse into a vehicle, however, it’s possible SHM will integrate augmented reality through safety features, as BMW has done.
Part of SHM’s mission is to “create new mobility entertainment” and position mobility as a “mobility experience service.” What exactly does this mean? We don’t have all the facts yet, but it looks like SHM is subscribing to the same feature-bloat newsletter as other luxury brands that want to encourage drivers to interact with the vehicle more than they interact with their phones.

BMW partners with AirConsole to bring in-car gaming in 2023

Other details missing from the JV announcement include pricing, battery range or even what type of vehicle we’re looking at.
Honda has been slow to push out its own electric vehicles, so the JV with Sony is also a move toward embracing not only EVs, but also the idea of the car as a connected device. The Sony Honda EV, if it makes it to market, will also help Honda get a foothold into the luxury vehicle market in the U.S.
Sony and Honda envision an EV that entertains while it takes the wheel by Rebecca Bellan originally published on TechCrunch
Sony and Honda envision an EV that entertains while it takes the wheel

Daily Crunch: Snap lays off one-fifth of its workforce after missing revenue and growth targets

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.
Midweek? More like mid-weak! Okay, terrible pun, but we’re a little low energy in this heat wave today, so it kinda made sense.
Oh! And good news, btw, we’re offering 15% off Disrupt tickets (excluding online or expo tickets) for you, our trusty Daily Crunch readers. Use promo code “DC” to claim your discount!
See you tomorrow!  — Christine and Haje
The TechCrunch Top 3
Slumdog $5-illonnaire: Landa is the latest startup to attract venture capital, in this case $33 million, to democratize real estate ownership, Mary Ann writes. Its approach enables people to invest in the real estate sector, which is known for providing generational wealth, but in a less expensive, more fractional way, and in some cases, for as little as $5 initially.
Snap, crackle and . . . fizzle: Despite the myriad of news and new revenue streams we’ve reported about Snap right here in this newsletter, Evan Spiegel said the words no tech employee wants to hear right now: “restructuring our business.” Amanda reports that this unfortunately means cutting 20% of staff.
Obstacles abroad: Amazon faces some tough competition in India, and Manish reports that has presented some challenges in the e-commerce giant’s ability to gain a more prominent foothold in the country.
Startups and VC
This week, Haje went deep with a founder who’s building digital license plates. He mused that building an easy-to-copy hardware product in an incredibly tightly regulated industry where winner-takes-all would be an utter nightmare, but when it works, it works, and it’s fascinating to see Reviver build a company, one license plate at the time.
Populus, the San Francisco–based transportation data startup, got its start as shared scooter mania took hold and cities tried to make sense of how infrastructure was being used by fleets of tiny vehicles. Now, Populus co-founder and CEO Regina Clewlow is repositioning the company to take advantage of another hot opportunity: curbs and congestion, Rebecca writes. It’s a really good read from the TechCrunch transportation desk with an undertone of “the power of great pivots.”
Raisin’ money, raisin’ hell:
Looking beyond the matrix: Ron reports on CodeSee’s latest product, which helps organizations visualize their code base.
Turning coaching into a team sport: Natasha M reports that the founder of Human Q disagrees with some of the biggest and most valuable competitors out there. Instead of one-to-one coaching, Human Q wants to make group coaching an impactful alternative. This founder wants to take on the biggest coaching startups with a group-focused approach.
Stretching the chains: Supply chain firm NFI inks a $10 million deal to deploy Boston Dynamics’ Stretch robots, reports Brian.
Fintech, that’s like fly-fishing, right?: Christine reports that Solid raised a $63 million Series B round of funding to continue providing its fintech-as-a-service offering for companies wanting to launch and scale their own fintech products. 
Like twitch3: Rita reports that Stacked raised $13 million to be the Twitch for web3 gamers.
 Crafting a XaaS customer success strategy that drives growth
Image Credits: THEPALMER (opens in a new window) / Getty Images
Giving users better service than they expected could literally save a software startup. In one study, companies that spent 10% of yearly revenue on customer success attained peak net recurring revenue.
“Companies mostly deploy two or more customer success archetypes,” according to TC+ contributors Rachel Parrinello and John Stamos. “They usually vary by customer segment, business versus technical focus and sales motion focus: adopt, renew, upsell and cross-sell.”
If you’re interested in optimizing revenue through CS, read the rest for a full overview of job design methodology, because “companies should not design their customer success roles in a vacuum.”

Crafting a XaaS customer success strategy that drives growth

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Big Tech Inc.
Social media and privacy don’t often go hand in hand, especially when children can see a lot on the internet already. Twitter got caught up in this when it reportedly tried to monetize adult content in an effort to compete with OnlyFans. It later scrapped the program when it was found that its system couldn’t “detect child sexual abuse material and non-consensual nudity at scale,” Amanda writes. Meanwhile, California lawmakers wasted no time moving ahead to put in place statewide online privacy protections for children where there are none at the federal level, Taylor reports.
Stepping on the gas, er, EV pedal: Toyota is accelerating its investment in U.S. electric vehicles, and will park some $3.8 billion into that initiative, up from an initial $1.3 billion, Jaclyn writes.
Cashing in on NFTs: Event organizers working with Ticketmaster can now issue NFTs tied to tickets on Flow, Ivan reports.
It’s almost fall and that means another Apple event: Brian has the skinny on all the things you should know about Apple’s iPhone 14 event on September 7.
New satellite on the block: Royal Caribbean is going “all-in on satellite service,” and will outfit its fleet of ships with Starlink internet, Devin writes.

Daily Crunch: Snap lays off one-fifth of its workforce after missing revenue and growth targets