There’s been much talk about Nintendo suddenly creating an enormous amount of value for itself with the release of Pokémon Go, perhaps one of the most successful game launches of all time.
Following Pokémon Go, Nintendo’s market valuation soared to more than $40 billion, passing Sony and quickly becoming one of the most valuable gaming companies in the world. This is a pretty… Read More
How far can the Pokémon brand carry Pokémon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That’s a huge question that’s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most successful game launches of all time. The mechanics of the game are fundamentally… Read More
If you haven’t seen it already, you will soon when you are walking down the street. Every person you pass who is fervently looking at their phone is likely playing the No. 1 game in the country right now: Pokémon Go. You might think it’s popular because of the brand. Nintendo, which refused to make a Pokémon game for the longest time on a smartphone, has finally caved and brought… Read More