Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel its massive revenue growth. Read More
Verizon is buying Vessel, the subscription video service founded by Jason Kilar (Hulu’s former CEO) and Richard Tom (its former CTO). Vessel enlisted YouTube stars and other video creators, offering early access to their videos for $2.99 a month. It raised more than $130 million from investors, including Benchmark, Greylock, Bezos Expeditions and Institutional Venture Partners. Tom… Read More
Verizon acquires subscription video service Vessel, will shut it down on Oct. 31
“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, despite that hindering its potential… Read More
As large platforms like Facebook and Apple position themselves as the new go-to places to read news, an independent app that started in Japan has landed a new round of funding to raise its own game. SmartNews — a news aggregation app that works with some 1,500 publications and selects stories for you based on your reading activity in the app — has raised another $38 million in… Read More
News discovery app SmartNews nabs another $38M, now valued at $500M-$600M
Audio didn’t quite kill the video star, but it’s making a comeback. Americans are now on-demand streaming more songs as audio than they’re consuming through music videos. The shift highlights the importance of music in the battle for mobile profits, plus it could help artists get paid more.
Analytics provider BuzzAngle Music tells TechCrunch that since the start of 2016… Read More