Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read More

Liftoff delivers personalized ads that are designed to drive actions, not installs