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Warner Bros. Discovery promises Max will be a more personalized, technically improved streaming service

With next month’s arrival of the new streaming service “Max” from Warner Bros. Discovery, the company is also promising a revamped product experience with an expanded feature set, improved recommendations and better performance. The new service, which combines HBO Max and Discovery+ content into one offering, will gain an updated user interface that’s delivered by way of a largely seamless transition for existing HBO Max subscribers across most platforms.
However, Discovery+ subscribers will be able to continue to watch in their standalone app, if they choose, the company noted during today’s press event where it introduced the new service and its many forthcoming originals, including a new Game of Thrones series.
Of particular interest, the company openly admitted that its current HBO Max service has a number of technical shortcomings that it now aims to address with the move to Max.
“As we started this journey 12 months ago, we did a thorough assessment of our two streaming businesses, as well as the technology and products of each. And we realized that, while both were solid, they also each had important shortcomings,” said JB Perrette, CEO and president of global streaming and games, while speaking to the gathered crowd.
“In summary, we needed to do the basics much better,” he said, before spinning his mea culpa into an odd form of praise by adding, “if we got this far with some suboptimal features and experiences, imagine what we will do when we get more of it right!”
That’s certainly an interesting way to sell things, we’d say.
Perrette said the new Max service would address several key business objectives, including user engagement, retention, more regular viewership and easier, more personalized discovery of the content offerings, to name a few.

Warner Bros. Discovery to launch ‘Max’ service starting at $9.99/mo on May 23

Though the company had announced an expanded slate of new original programming earlier in the event, including new series like Big Bang Theory and True Detective spinoffs, a live-action Harry Potter, DC Comics titles like “The Penguin,” and others, the exec also acknowledged that the product itself has to do a better job at surfacing its content for subscribers.
“HBO Max has an amazing depth of content, but it’s largely unexplored because we don’t make it easy enough to find,” he said. As an example of this problem, he noted that three-quarters of its viewership came from the home screen only, while on Discovery+ the majority of usage came from other screens deeper in the app. In addition, four times as much content drives the majority of viewership on Discovery+ than on HBO Max.
Image Credits: Warner Bros. Discovery
One might argue that’s because of the nature of the programming on the respective services, where Discovery+’s lifestyle content drives repeated viewing, perhaps, compared with flagship series like “Game of Thrones” that are viewed in real time, but are not necessarily the types of shows to be rediscovered later and then rewatched. However, the company is betting that product changes will be able to improve these metrics around discoverability.
For starters, the revamped app will feature a new content navigation menu at the top that will help consumers more easily find the series and movies, as well as the new releases they may want to watch. Across the app, the company promises streamlined categories, improved content detail pages, shortcuts, dedicated brand hubs and thematic content rails, to make the app easier to explore.
HBO’s brand will still have a prominent position in this new interface, too, but will be showcased alongside the company’s other top brands that will serve as gateways to their respective content.
There will also be genre hubs to dive into different types of content and a new quick shortcut that lets users save content to a list for later viewing.
For users on the new Ultimate Ad-Free tier, the service will feature an expanded catalog of 4K UHD content, including across programming like “Game of Thrones,” “The Last of Us,” “Harry Potter,” “Lord of the Rings,” “The Dark Night” trilogy and others. This catalog will expand to include all the Warner Bros. movies released this year and in the future.
Image Credits: Warner Bros. Discovery
Plus, individual user profiles will for the first time offer more personalized experiences where users are recommended new things to watch based on their prior habits and viewing, via things like “because you watched” recommendations, suggestions of what to watch next that appear when you finish a series or movie and immersive hero images tailored to the end user. This personalized experience will extend beyond the home page, too, so users are seeing tailored recommendations across the full service.
A combination of machine learning and human editorial curation will help to drive these recommendations, Perrette explained.
Parents will be able to configure their kids’ profiles, including through the use of parental controls. While that’s not new, the revamped Max will introduce a default kids profile for its new subscribers, with options for parents to set the profile to either little kids, big kids, big kids plus, pre-teens or teens — an expanded set of kids’ tiers that goes beyond those offered by some rival services, where the “kids” experience is often aimed at younger school-age children. This tends to frustrate older kids, and teens when they outgrow cartoons and other “kids” content, but aren’t yet old enough for more adult fare, like much of what HBO offers.
Under the hood, the company touted other technological improvements focused on user retention, performance and stability.
For example, Max will proactively alert customers about failed payments through notifications and on and off-product messages, including for the first time in-app alerts on connected TVs. It also added support for PayPal as another payment option and made it easier for its marketing teams to run promotional pricing without requiring weeks of engineering work.
Image Credits: Warner Bros. Discovery
The company additionally promised updates to its core architecture to deliver “faster, more reliable, and more efficient performance.” Among the changes, Max will offer a new connected TV sign-in process where users don’t have to type in their credentials with their remote and a more dependable downloads experience.
“…We maniacally focused on app performance to get our customers watching their content as fast as possible,” Perrette said. “So app start times, video start times, and the general navigation response times will be 20 to 30% faster, depending on which device you’re using.”
The exec said HBO Max app customers will be automatically updated to Max on May 23 when the shift is made. On most platforms, this update will happen automatically, but others will prompt users who open the HBO Max app to download the new Max app instead. It will then only be “two clicks” to continue watching, Perrette noted, as usernames, passwords, profiles, watch histories, watch rails and billing will carry over automatically. Discovery+ subscribers won’t be forced to transition apps but will be prompted at different times to try the new Max app.
Image Credits: Warner Bros. Discovery
The new service will offer three pricing tiers, starting at $9.99 per month for ad-supported, $15.99 per month to go ad-free and $19.99 per month for ad-free viewing with 4K UHD and Dolby Atmos. The latter two tiers also include offline downloads but are limited to either 30 or 100 downloads, respectively. The top-tier service also includes four concurrent streams instead of just two.

‘Game of Thrones’ fans are getting a new spinoff based on characters Dunk and Egg

 
Warner Bros. Discovery promises Max will be a more personalized, technically improved streaming service by Sarah Perez originally published on TechCrunch
Warner Bros. Discovery promises Max will be a more personalized, technically improved streaming service

Amid growing competition, Paramount+ and Showtime are combining in the US

Nearly a year after ViacomCBS announced its rebrand to become Paramount, the company is now making a major change to its portfolio with today’s news that it will be fully integrating Showtime into Paramount+ — the streamer known in previous years as CBS All Access. The integration will include both streaming and linear platforms, the company noted, meaning Paramount+ will now be renamed “Paramount+ with Showtime,” while the Showtime linear TV network will also be renamed the same in the U.S.
This sort of consolidation was bound to happen, given today’s competitive streaming environment where even Netflix has seen tougher quarters and has had to embrace advertising in order to further grow its business. There are many options for consumers to choose from in the streaming market, and a stand-alone service like Showtime simply doesn’t have the breadth and depth of content required to stand on its own.
Showtime first launched its over-the-top streaming service in 2015, six years before CBS All Access was rebranded to Paramount+. However, Showtime is not as popular as its younger sister, Paramount+, which makes up the bulk of the company’s direct-to-consumer subscriber base. The streaming service reported 46 million subscribers in Q3 2022. Paramount itself has almost 67 million global subscribers across Paramount +, Pluto TV, Showtime, Noggin and BET+.
The integration isn’t just aimed at boosting Paramount+’s profile on the market; it will also help the linear Showtime network. Paramount said select Paramount+ original programs will soon join the TV network, which provides incremental value for Showtime’s distributors and potentially, more linear customers as well.
The changes will roll out later this year and will involve only the premium tiers at Paramount+, the company clarified. This will allow Paramount+ to better compete agains other premium streamers, like HBO Max, while also differentiating its streaming service by offering a combination of original and premium content, linear channels, live news and sports and Paramount Pictures movies.
Similar to HBO, Showtime’s content tends to have more mature themes, which appeals more to a certain demographic beyond the general market Paramount+ targets. However, both services would benefit from a combined user base and the ability to cross-promote titles.
“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners,” wrote Paramount CEO Bob Bakish in a memo to employees, announcing the news. “This change will also drive stronger alignment across our domestic and international Paramount+ offerings, as international Paramount+ already includes Showtime content. And, very importantly, this integration will unlock operational efficiencies and financial benefits across our broader portfolio,” he said.
Alongside the news, Paramount announced that Chris McCarthy will continue to lead the Showtime studio and oversee network operations for the linear channel. He will also work closely with Tom Ryan, who will oversee the “Paramount+ with Showtime” streaming business.
The company warned that other changes to programming may come about with this transition. For example, in order to focus on building franchises out of Showtime’s hit shows, it will divert investment from underperforming areas that “account for less than 10% of our views.” That means, likely, some cancellations or removals are in order. Paramount says it has begun those discussions with its production partners but didn’t announce which shows are being cut or are being elevated by way of these changes.
The newly merged Paramount+ with Showtime service will be in direct competition with Warner Bros. Discovery, which has 94.9 million global subscribers across HBO, HBO Max and Discovery+. In September, during Goldman Sachs’ Communacopia + Technology Conference, Bakish confirmed that a merger had been discussed internally.
“It shouldn’t surprise you that [we’re looking] to have optionality in the future…Quite frankly, if we weren’t having that conversation, you should fire all of us because we should have that conversation,” Bakish had said.
In August 2022, Paramount+ launched an in-app Showtime bundle for U.S. customers that wanted to upgrade to a plan that included both Paramount+ and Showtime. Paramount had already integrated Showtime content with its streaming product in international markets, as a precursor to the company’s domestic integration plans.
Amid growing competition, Paramount+ and Showtime are combining in the US by Sarah Perez originally published on TechCrunch
Amid growing competition, Paramount+ and Showtime are combining in the US

What each streaming service has up its sleeve in 2023

Major streaming services have upped their game in 2022 with the launch of ad-supported tiers, new live sports deals, hugely successful original series and more. As the streaming wars continue to heat up, media companies have no choice but to raise the stakes. From the HBO Max/Discovery+ merged streaming service to Netflix’s password-sharing offering, here’s what SVOD (subscription video-on-demand) streaming services have planned for next year and beyond.
What HBO Max/Discovery+ is planning for 2023
Earlier this year, Discovery acquired WarnerMedia to form Warner Bros. Discovery (WBD), becoming one of the biggest media companies in the United States.
As TechCrunch has reported many times, HBO Max and Discovery+ are combining in 2023. This spring, WBD will launch a merged streaming service that pairs HBO originals and Warner Bros. films with Discovery+’s content library of unscripted shows, documentaries and more. In total, subscribers will have access to nearly 200,000 hours of programming and over 100 brands, such as CNN, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Food Network, TLC, HGTV, ID, Animal Planet and many others.
The streaming service will reportedly be called just “Max,” and will make its debut in the U.S. before launching in Latin America and then in Europe in 2024. While there will be an ad-free and ad-supported option, its ad-free offering will likely cost more than what subscribers pay now for HBO Max’s premium plan, which is $14.99/month.
“Max,” or whatever the company decides to call it, will be a major contender in the streaming wars. HBO, HBO Max and Discovery+ ended Q3 2022 with a combined total of 94.9 million global subscribers.
WBD is also busy planning a free ad-supported streaming (FAST) service to keep up with competitors in the FAST market, including Peacock, Pluto TV, Tubi and Amazon Freevee, among others.
Recently, the company pulled over a dozen HBO originals from HBO Max that will soon move to third-party streaming services. This includes “Westworld,” “The Nevers,” “Raised by Wolves,” “The Time Traveler’s Wife,” “Love Life,” “Made for Love,” “Minx,” “Finding Magic Mike,” “Head of the Class,” “FBOY Island,” “Legendary,” “Gordita Chronicles” and “The Garcias.”
We predict that once WBD launches its FAST offering, it will offer these titles.

Combined HBO Max/Discovery+ service gets an earlier launch date, price hike is to be expected

What Netflix is planning for 2023
Netflix had an eventful 2022. The company launched its $6.99/month ad-supported tier, giving consumers the ability to save a few bucks on their streaming habits. The move validates a common trend in the industry right now — ad-supported video-on-demand (AVOD) is in. In 2023, Netflix’s “Basic with Ads” plan is predicted to have 7.5 million domestic subscribers, according to J.P. Morgan analyst Doug Anmuth.
Netflix’s subscriber base also rebounded in Q3 2022 after increasing by 2.41 million subscribers, bringing the total to 223.09 million. The company previously experienced two bleak quarters, losing a total of 1.2 million global subscribers.
As far as we know, the streamer has three notable projects in the works for 2023 and beyond.
In early 2023, Netflix will launch an “Extra Members” feature to monetize password sharing. The feature will prompt account members to pay an extra fee to add a sub-account for people sharing the streaming service.
The company has already launched a “Profile Transfer” feature, which lets a member on an existing account transfer their profile to a brand-new account and a “Manage Access and Devices” feature, which allows account owners to remotely log out of devices they don’t want to be signed in to the account.
Also coming to the streaming service next year is a livestreaming capability, with Chris Rock to be the first to test the offering for his upcoming comedy special. Live content could help the streamer attract new subs.
Unfortunately, Netflix is not planning to launch a live sports offering. During the UBS Global TMT Conference, Netflix co-CEO Ted Sarandos said, “We’ve not seen a profit path to renting big sports.”
Beyond next year, the company is continuing its investment into gaming. At TechCrunch Disrupt 2022, Netflix VP of Gaming Mike Verdu revealed that a cloud gaming offering is on the horizon. This is a smart move for Netflix as the global cloud gaming market had $1.6 billion in revenue in 2021.
Similarly, there’s a possibility that Netflix will get into PC gaming since it’s looking to hire a game director who’ll be in charge of launching a AAA PC game.
Netflix’s mobile gaming library continues to expand. Entering 2023, Netflix will have launched 50 mobile games so far.

Netflix to expand into cloud gaming, opens new studio in Southern California

What Disney+ is planning for 2023
Looking back on 2022, Disney+ experienced a lot of major changes, including the launch of its ad-supported tier as well as the unexpected return of Bob Iger as CEO.
The “Disney+ Basic” plan is $7.99/month and was launched in order to give Disney+ more subscribers. The company wants to reach 230-260 million Disney+ subscribers by 2024. In the fourth quarter of 2022, Disney+ reported 164.2 million global subscribers in total.
However, there is one major issue with the ad launch: Disney+ Basic is unavailable on Roku devices. TechCrunch estimates that Disney and Roku will reach an agreement to change that sometime in late 2023 — but that’s just a guess.
Alongside Disney+’s new subscription plan, the streamer introduced changes to the Disney Bundle as well as a price hike to its ad-free plan.
In November 2022, Bob Chapek stepped down as CEO of Disney and was replaced by Bob Iger, the former CEO, who had only vacated the spot in 2021. Hopefully, Iger can help the company achieve profitability by its fiscal 2024. In Q4 2022, when Chapek was still CEO, Disney’s direct-to-consumer division lost $1.5 billion in revenue.
In 2023, Disney+ is planning an international expansion to 30 additional countries, which would bring the total to over 160 countries. Over the summer, the streamer launched in 42 countries and 11 territories.
Also, beginning next year, Disney+ will be the exclusive international home for new “Doctor Who” episodes.
One significant feature coming to the streaming service is an exclusive shopping experience for Disney+ subscribers. The online shop, which is currently in the testing phase, offers users merchandise from Disney-owned brands, such as Star Wars, Marvel, Disney Animation Studios and Pixar. The company is also reportedly exploring the idea of a membership program similar to Amazon Prime. There are no official launch dates for either feature.

Disney+ launches its ad-supported tier to compete with Netflix

What Hulu is planning for 2023
Not much happened for the Disney-owned streaming service Hulu this year, apart from annoying price increases and losing titles to rival Peacock. The streamer did however reach a milestone of 58 Emmy nominations. Hulu is also beginning 2023 with 47.2 million subscribers.
If you’ve been following the Disney/Comcast spectacle, then you know that Disney is expected to buy Comcast’s stake in Hulu by the end of 2024. Comcast owns 33%, whereas Disney owns 66%. However, when Chapek was still CEO, he alluded in a Variety interview that Disney could buy the rights sooner than that — perhaps in 2023. This depends on if Comcast “is willing to have discussions that would bring that to fruition earlier,” Chapek said.
Whenever Disney ends up buying Comcast’s stake in Hulu — either by 2023 or 2024 — the company may be planning on merging Hulu with Disney+ and ESPN+. “You know the term soft bundle and hard bundle, right? Soft bundle is, hey, buy all three services for the low price of X. The hard bundle is when things become seamless and without friction. Right now, if you want to go from Hulu to ESPN+ to Disney+, you have to go out of one app to another app. In the future, we may have less friction,” Chapek told Variety.
If Disney+, Hulu and ESPN+ were to live inside one platform, many subscribers who already have the Disney Bundle would be overjoyed. While it most likely won’t be a full integration like HBO Max and Discovery+, it will still be an amalgamation of epic proportions. Disney+, Hulu and ESPN+ have a combined total of 235.7 million subscribers.

Hulu raises its subscription prices today

What Amazon Prime Video is planning for 2023
Prime Video had a successful 2022, becoming the exclusive home of the NFL’s “Thursday Night Football,” which had its first game watched by 15.3 million viewers, and its “The Lord of the Rings” spinoff was the most-watched series with over 100 million viewers worldwide. “The Lord of the Rings: The Rings of Power” is confirmed for a second season.
It’s fair to say that Amazon is heavily investing in content and will continue doing so for the next few years. For instance, the streaming service keeps putting money toward live sports. In 2023, the company will be the home of an exclusive NFL Black Friday game, the first Black Friday game for the league.
Amazon may also take a gamble with theatrical movies, according to Bloomberg. The publication wrote that Amazon might begin spending more than $1 billion a year to produce 12 to 15 films that will premiere in theaters before they make their debut on the streaming service. This would be a notable yet expensive gamble for the company, as it has yet to invest this much into original movies.
The streamer has various original series in the pipeline, including the greenlit limited series “Blade Runner 2099,” a “God of War” live-action series and even at least one “Warhammer 40,000” title that will have “Man of Steel” actor Henry Cavill as the lead.
Speaking of DC actors, Amazon is in the process of closing a deal with Warner Bros. to develop animated DC series for Prime Video. At the Content London conference, the Chairman of Warner Bros. Television Group, Channing Dungey, said, “We are in the process of closing a big deal with Amazon that’s going to feature some of our DC branded content in animation.” For HBO Max to share IP, especially DC content, is extremely notable and will likely boost subscription growth for Prime Video.

Amazon acquires film/TV rights to ‘Warhammer 40,000′ IP

As more SVOD streaming services shift to AVOD, we wouldn’t be surprised if Prime Video considers launching a cheaper ad-supported tier. It’s possible that such an offering would pay off big for Amazon. It’s estimated that Netflix will see $600 million in advertising sales in 2023 alone.
The move makes sense for Amazon as it already has an ad-supported service, Freevee. Amazon Prime Video is also testing an ad format called virtual product placement, which the company announced in May.

Amazon Prime Video’s ‘Thursday Night Football’ starts strong with 15.3 million viewers

What Apple TV+ is planning for 2023
Apple TV+ announced its first foray into live sports this year. We suspect Apple TV+ will keep up with the trend in 2023.
In March 2022, Apple TV+ closed its first live sports deal with Major League Baseball, bringing fans “Friday Night Baseball” games as well as a live show “MLB Big Inning.” The company is launching its subscription service for Major League Soccer fans, “MLS Season Pass” in February 2023.
Like Amazon, rival Apple TV+ would benefit greatly from an ad-supported tier. Apple TV+ recently increased its subscription price to $6.99/month or $69/year.

Apple to launch ‘MLS Season Pass’ subscription on February 1

What Paramount+ is planning for 2023
Paramount+ is ending 2022 with 46 million global subscribers, which was mainly driven by the new partnership with Walmart+, which has a reported 16 million subscribers, as well as offering its premium subscription on The Roku Channel and YouTube. More recently, Paramount+ reported a record number of subscriber sign-ups in November when it premiered its latest hit series “Tulsa King,” starring Sylvester Stallone.
Looking ahead, Paramount+ plans to reach 100 million subs by 2024 and increase streaming content spending to $6 billion, up from $2 billion in 2022. It also has plans to expand international growth, which includes 150 international original titles by 2025.
With the release of high-budget films like “Top Gun: Maverick” and Paramount+ continuing to rely on popular IP, the streamer will likely achieve substantial subscriber growth in 2023. Plus, Paramount+ recently launched an in-app Showtime bundle, giving subscribers access to more content.
That being said, a merger between Paramount+ and Showtime is likely imminent. During Goldman Sachs’ Communacopia + Technology Conference, CEO of Paramount Global, Bob Bakish, confirmed that talks of a merger had taken place internally. While a decision hasn’t been made yet, integrating Showtime into Paramount+ would be the best move for the company.
A price increase is also in the future plans for Paramount+. During the company’s third-quarter earnings call, Paramount Global Executive Vice President and CFO, Naveen Chopra, said that “opportunities to increase price on Paramount+” is to be expected.

Paramount+ offers US subscribers in-app Showtime bundle

What Peacock is planning for 2023
Peacock had a big win in 2022 as it doubled its number of paid subscribers to 18 million this year alone. This was mainly thanks to NBC and Bravo next-day episodes that it pulled from Hulu earlier this year. Peacock was also the Spanish-language streaming home for all World Cup games.
In terms of other content coming to the streaming service in 2023, Peacock will premiere the “John Wick” prequel series, “The Continental,” as well as original series like “Poker Face,” starring “Russian Doll” star Natasha Lyonne. The streamer also recently announced its first original adult animation series, “In the Know,” which will feature “Beavis and Butt-Head” creator Mike Judge and “Silicon Valley” actor Zach Woods.
Beginning in 2023, Peacock will be the exclusive streaming partner of JetBlue, marking a notable deal that will broaden its service to more subscribers.
While things are looking up for Peacock next year, some non-paying subscribers might be very disappointed in the next 12 months or later. NBCUniversal CEO Jeff Shell stated that “at some point” the company wants to convert Xfinity users to paid subscribers of Peacock. This means customers of Comcast’s Xfinity cable and internet services might not be able to get the streaming service as a free perk anymore. However, this move would make sense for Peacock since 30 million monthly active users can access the streaming service at no additional cost.

Peacock adds live TV from all local NBC stations to its Premium Plus tier

What each streaming service has up its sleeve in 2023 by Lauren Forristal originally published on TechCrunch
What each streaming service has up its sleeve in 2023

Disney+ launches its ad-supported tier to compete with Netflix

The day has arrived. Today, Disney+ launched its ad-supported tier, “Disney+ Basic,” at $7.99/month. The plan is currently only available in the U.S. and will become available in other countries sometime next year.
Image Credits: Disney+
“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront. With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company,” Michael Paull, president of Direct to Consumer, said in a statement.
Netflix has its work cut out for it if it wants to compete successfully with Disney+’s new ad-supported tier. For instance, Disney+ Basic not only lets viewers stream high-quality video, including Full HD, HDR10, 4K Ultra HD, Dolby Vision and Expanded Aspect Ratio with IMAX Enhanced, but it also lets subscribers stream on up to four supported devices simultaneously. Plus, the ad plan includes Disney+’s full content catalog.
Netflix’s ad-supported plan, on the other hand, only supports 720p HD video quality, subscribers can only stream on one device at the same time and around 5% to 10% of Netflix’s content library is missing due to licensing restrictions.
Neither Disney+ Basic nor Netflix’s “Basic with ads” plan allows offline viewing or downloads.
Other features not included in the Disney+ Basic plan at launch are GroupWatch, SharePlay and Dolby Atmos. A Disney spokesperson told TechCrunch that the company hopes to support this in the future, but the exact timing is unknown.
Ads will range from 15 to 30 or 45 seconds long, the spokesperson added. As we previously reported, Disney+ is limiting the total ad load to an average of four minutes of commercials an hour. Preschool content has zero ads.
Image Credits: Disney+
Also, the company revised the Disney Bundle. The Disney Bundle Duo (Disney+ Basic and Hulu’s ad plan) will cost $9.99/month. There’s also the Disney Bundle Trio Basic (Disney+ Basic, Hulu’s ad plan and ESPN+) will be $12.99/month and the Disney Bundle Trio Premium is priced at $19.99/month.
Alongside the launch, Disney+ increased the price of its Premium ad-free subscription to $10.99/month, up from $7.99. So while it may seem that Disney+ is launching a cheaper tier, the reality is that subscribers will have to pay the same price for a plan that will now get ads.
Research firm Kantar found that 23% of existing Disney+ subscribers plan to switch to the new tier, Deadline reported. That means more than 37 million subscribers could choose to pay the same price they always have but for an arguably “downgraded” subscription plan.
Hulu, the Disney-owned streaming service, also got a price hike, along with the Disney Bundle and Hulu Live TV.

Disney is increasing the price of its ad-free Disney+ subscription to $10.99

The main reason Disney+ launched its ad-supported tier was to open up its streaming service to new subscribers. Disney previously said that the new tier will keep the company on track to reach its target of 230-260 million Disney+ subscribers by 2024. The streamer reported an impressive total of 164.2 million global subscribers in Q4 2022, which includes 46.4 million domestic subscribers.
Also, Disney’s direct-to-consumer division lost $1.5 billion, so the ad-supported tier is a potential new revenue stream for the company. The streaming giant boasted in today’s announcement that Disney+ Basic is launching with over 100 advertisers.
“Today, we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry. We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experience in streaming now and in the future,” said Rita Ferro, president of Disney Advertising.

Disney+ is getting an ad-supported subscription tier later this year

Disney+ launches its ad-supported tier to compete with Netflix by Lauren Forristal originally published on TechCrunch
Disney+ launches its ad-supported tier to compete with Netflix

‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 74%

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The much-anticipated addition of “Hamilton” seems to have paid off for Disney+. According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (752K+) for the Disney+ mobile app, excluding India and Japan. Some 458K+ of those downloads were in the U.S, the firm estimated.
These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted. But the numbers don’t include India or Japan as Disney+ is streamed via Hotstar in the former; and in the latter via a partnership with NTT Docomo through an existing service that later transitioned to Disney+.
Image Credits: Apptopia
The download figures also represented a 74% increase over the four prior weekends in June, in the U.S, indicating that a significant amount of interest in “Hamilton,” not surprisingly — given its “founding fathers” subject matter — comes from U.S. subscribers.
Notably, these downloads represent paid subscribers, not free trial users, as Disney+ ended its free week-long trial offering back in June. 
Rival firm Sensor Tower estimates a slightly different “Hamilton”-related bump for Disney+. During the week of June 29 to July 5, downloads spiked 64% over the week prior, Yahoo reported. Its preliminary estimates for July 3-5 put installs at 1 million across all available markets.
Image Credits: Apptopia
Apptopia also found that “Hamilton” represented the biggest content launch of all of 2020, so far, in terms of downloads. That means it also outpaced the streaming launch of “Frozen 2,” which arrived while consumers were under coronavirus lockdowns. It was also bigger than “Onward,” “Artemis Fowl,” and others, the firm found.
Image Credits: Disney
Of course, mobile download numbers don’t provide a full picture of how many signed up just for “Hamilton.” Many of the new Disney+ subscribers likely only signed up via a TV app and have yet to download the mobile companion.
If Roku’s online channel store offered a “top charts” section with rankings, we would have another window into Disney+ popularity given its status as a top streaming device and TV maker in the U.S. But it’s worth pointing out that Roku’s user base has given the Disney+ app a 4.3-star rating across 1,55,006 total reviews. For comparison, Netflix has 3,675,383 reviews — which shows how quickly the still relatively new service Disney+ is gaining on the market leader.
In May, Disney announced its streaming service had grown from 33.5 million subscribers as of March 28 to 54.4 million Disney+ subscribers as of May 4.
The service appeals to those who follow Disney’s top brands like Star Wars and Marvel, for example, but it’s also found a lot of growth among families who now more than ever need content to keep kids entertained amid the coronavirus outbreak, which has limited families’ usual activities and kept kids indoors.  At the $6.99 per month price point (or $69.99/yr), it’s one of the more affordable streaming services available.
Updated 7/6/20 3 PM ET: Apptopia revised its estimates this afternoon to indicate a larger increase of 74%, not 72.4% as the earlier headline stated. We’ve updated the article with its most recent data as well as the firm’s latest estimates on downloads. We’ll continue to update if newer numbers arrive. 

‘Hamilton’ gives Disney+ a holiday weekend bump in US, with app downloads up 74%