You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram and Facebook. Maybe you’ve witnessed this behavior and found it unsettling. What do you do? Do you sit idly by, thinking disparaging thoughts? Or do you call out the offender? Read More
Архив рубрики: Column
It’s the end of “euphoric times” for custom app developers
For the first time in about eight years, we saw a decline in the small business customer base of app developers (in terms of revenue and per-project value). The primary reason cited is the rise of white labels and SDKs. “Uber for X” toolkits have indeed become a force to reckon with. Small businesses increasingly rely on “ready to use” frameworks rather than opting… Read More
Monetizing Mobile Gaming
The mobile gaming industry made $29 billion in 2015 — and it is only set to continue growing (with estimates as high as $49 billion by 2018). But the mobile gaming industry is in the “wild west” phase of its history right now, with the constant improvement of mobile devices and so many variables to successful monetization. Though it’s difficult to know exactly what… Read More
The Mobile Electorate
In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to television in 1960 — an attitude that probably cost him the 1960 election to the more telegenic John F. Read More
Imagining Snapchat’s Future
Snapchat could be used by over 1 billion daily active users in time and substantially accelerate how many videos and photos people share and consume. But there’s more to be done and questions to be answered. Read More