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Current and upcoming trends in Latin America’s mobile growth

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Jen Laloup
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Jen Laloup is CEO of Mobile Growth Association.

Latin America (LATAM) is home to one of the fastest-growing mobile markets in the world. In 2018, there were 326 million mobile internet users in the region, and that figure is anticipated to increase to over 422 million users by 2025. Part of the reason for such exponential growth is that mobile is the main tool for internet access in Latin America, providing a portable way for people living in rural areas to get online. The social media boom and rise in messaging platforms in recent years have also spurred demand for optimized mobile services.
As mobile penetration continues in LATAM, it is facilitating innovative apps that promote opportunities for social mobility, financial control, access to overseas markets and societal development. And while a difference in maturity levels and local regulations dictates the mobile landscape for individual countries, there are visible trends throughout the region.
These trends are both reactions to LATAM’s unique mobile conditions and broader international influences, so can be telling of future mobile user expectations and behaviors. By recognizing and assimilating these trends, new mobile apps and services can disrupt the market in a more meaningful way.
Here are the current and upcoming trends of mobile growth across Latin America:
Digital wallets
Approximately 70% of Latin America’s population is unbanked or underbanked, meaning there is a huge opportunity to improve financial access. One emerging solution is digital wallets, which work via top-ups and don’t require a bank account with a physical company or branch to set up. Digital wallets, therefore, bypass the mistrust that many Latin Americans have around official banking institutions.
COVID-19 has certainly contributed to the heightened demand for mobile wallets in LATAM. As a predominantly cash-driven location, concerns about handling paper money have been confirmed as new studies reveal that the virus can survive on physical currency for 28 days. In turn, masses of citizens and consumers have begun looking for safer alternatives to cash. In Mexico, digital wallets are thought to occupy a 27.7% share of the business-to-consumer e-commerce payments market by 2021, while Argentina has also been showing high in-store use of digital wallets during the pandemic.
Over in Venezuela, AirTM’s digital wallet has been processing funds promised by interim President Guaidó to essential workers. The company has been instrumental in delivering the money to healthcare staff after the Maduro regime blocked the provider operating in the country. Beyond financial aid, digital wallets in Venezuela and other countries with high inflation rates mean locals don’t have to carry large amounts of bills and coins with them.

Current and upcoming trends in Latin America’s mobile growth

Accessibility’s nextgen breakthroughs will be literally in your head

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Jim Fruchterman
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Jim Fruchterman is the founder of Tech Matters and Benetech, nonprofit developers of technology for social good.

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A $6 trillion wake up call for the tech industry

Predicting the future of technology for people with visual impairments is easier than you might think. In 2003, I wrote an article entitled “In the Palm of Your Hand” for the Journal of Visual Impairment & Blindness from the American Foundation for the Blind. The arrival of the iPhone was still four years away, but I was able to confidently predict the center of assistive technology shifting from the desktop PC to the smart phone. 
“A cell phone costing less than $100,” I wrote, “will be able to see for the person who can’t see, read for the person who can’t read, speak for the person who can’t speak, remember for the person who can’t remember, and guide the person who is lost.” Looking at the tech trends at the time, that transition was as inevitable as it might have seemed far-fetched.
We are at a similar point now, which is why I am excited to play a part of Sight Tech Global, a virtual event Dec. 2-3 that is convening the top technologists to discuss how AI and related technologies will usher in a new era of remarkable advances for accessibility and assistive tech, in particular for people who are blind or visually impaired.
To get to the future, let me turn to the past. I was walking around the German city of Speyer in the 1990s with pioneering blind assistive tech entrepreneur Joachim Frank. Joachim took me on a flight of fancy about what he really wanted from assistive technology, as opposed to what was then possible. He quickly highlighted three stories of how advanced tech could help him as he was walking down the street with me. 

As I walk down the street, and walk by a supermarket, I do not want it to read all of the signs in the window. However, if one of the signs notes that kasseler kipchen (smoked porkchops, his favorite) are on sale, and the price is particularly good, I would like that whispered in my ear.
And then, as a young woman approaches me walking in the opposite direction, I’d like to know if she’s wearing a wedding ring.
Finally, I would like to know that someone has been following me for the last two blocks, that he is a known mugger, and that if I quicken my walking speed, go fifty meters ahead, turn right, and go another seventy meters, I will arrive at a police substation! 

Joachim blew my mind. In one short walk, he outlined a far bolder vision of what tech could do for him, without bogging down in the details. He wanted help with saving money, meeting new friends and keeping himself safe. He wanted abilities which not only equaled what people with normal vision had, but exceeded them. Above all, he wanted tools which knew him and his desires and needs. 
We are nearing the point where we can build Joachim’s dreams.  It won’t matter if the assistant whispers in your ear, or uses a direct neural implant to communicate. We will probably see both. But, the nexus of tech will move inside your head, and become a powerful instrument for equality of access. A new tech stack with perception as a service. Counter-measures to outsmart algorithmic discrimination. Tech personalization. Affordability. 
That experience will be built on an ever more application rich and readily available technology stack in the cloud. As all that gets cheaper and cheaper to access, product designers can create and experiment faster than ever. At first, it will be expensive, but not for long as adoption – probably by far more than simply disabled people – drives down price. I started my career in tech for the blind by introducing a reading machine that was a big deal because it halved the price of that technology to $5,000. Today even better OCR is a free app on any smartphone.
We could dive into more details of how we build Joachim’s dreams and meet the needs of millions of others of individuals with vision disabilities. But it will be far more interesting to explore with the world’s top experts at Sight Tech Global on Dec. 2-3 how those tech tools will become enabled In Your Head!
Registration is free and open to all. 

Accessibility’s nextgen breakthroughs will be literally in your head

Where is voice tech going?

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Mark Persaud
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Mark Persaud is digital product manager and practice lead at Moonshot by Pactera, a digital innovation company that leads global clients through the next era of digital products with a heavy emphasis on artificial intelligence, data and continuous software delivery.

2020 has been all but normal. For businesses and brands. For innovation. For people.
The trajectory of business growth strategies, travel plans and lives have been drastically altered due to the COVID-19 pandemic, a global economic downturn with supply chain and market issues, and a fight for equality in the Black Lives Matter movement — amongst all that complicated lives and businesses already.
One of the biggest stories in emerging technology is the growth of different types of voice assistants:
Niche assistants such as Aider that provide back-office support.
Branded in-house assistants such as those offered by BBC and Snapchat.
White-label solutions such as Houndify that provide lots of capabilities and configurable tool sets.
With so many assistants proliferating globally, voice will become a commodity like a website or an app. And that’s not a bad thing — at least in the name of progress. It will soon (read: over the next couple years) become table stakes for a business to have voice as an interaction channel for a lovable experience that users expect. Consider that feeling you get when you realize a business doesn’t have a website: It makes you question its validity and reputation for quality. Voice isn’t quite there yet, but it’s moving in that direction.
Voice assistant adoption and usage are still on the rise
Adoption of any new technology is key. A key inhibitor of technology is often distribution, but this has not been the case with voice. Apple, Google, and Baidu have reported hundreds of millions of devices using voice, and Amazon has 200 million users. Amazon has a slightly more difficult job since they’re not in the smartphone market, which allows for greater voice assistant distribution for Apple and Google.
Image Credits: Mark Persaud
But are people using devices? Google said recently there are 500 million monthly active users of Google Assistant. Not far behind are active Apple users with 375 million. Large numbers of people are using voice assistants, not just owning them. That’s a sign of technology gaining momentum — the technology is at a price point and within digital and personal ecosystems that make it right for user adoption. The pandemic has only exacerbated the use as Edison reported between March and April — a peak time for sheltering in place across the U.S.

Where is voice tech going?

Health APIs usher in the patient revolution we have been waiting for

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Rish Joshi
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Rish is an entrepreneur and investor. Previously, he was a VC at Gradient Ventures (Google’s AI fund), co-founded a fintech startup building an analytics platform for SEC filings and worked on deep-learning research as a graduate student in computer science at MIT.

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If you’ve ever been stuck using a health provider’s clunky online patient portal or had to make multiple calls to transfer medical records, you know how difficult it is to access your health data.
In an era when control over personal data is more important than ever before, the healthcare industry has notably lagged behind — but that’s about to change. This past month, the U.S. Department of Health and Human Services (HHS) published two final rules around patient data access and interoperability that will require providers and payers to create APIs that can be used by third-party applications to let patients access their health data.
This means you will soon have consumer apps that will plug into your clinic’s health records and make them viewable to you on your smartphone.
Critics of the new rulings have voiced privacy concerns over patient health data leaving internal electronic health record (EHR) systems and being surfaced to the front lines of smartphone apps. Vendors such as Epic and many health providers have publicly opposed the HHS rulings, while others, such as Cerner, have been supportive.
While that debate has been heated, the new HHS rulings represent a final decision that follows initial rules proposed a year ago. It’s a multi-year win for advocates of greater data access and control by patients.
The scope of what this could lead to — more control over your health records, and apps on top of it — is immense. Apple has been making progress with its Health Records app for some time now, and other technology companies, including Microsoft and Amazon, have undertaken healthcare initiatives with both new apps and cloud services.
It’s not just big tech that is getting in on the action: startups are emerging as well, such as Commure and Particle Health, which help developers work with patient health data. The unlocking of patient health data could be as influential as the unlocking of banking data by Plaid, which powered the growth of multiple fintech startups, including Robinhood, Venmo and Betterment.
What’s clear is that the HHS rulings are here to stay. In fact, many of the provisions require providers and payers to provide partial data access within the next 6-12 months. With this new market opening up, though, it’s time for more health entrepreneurs to take a deeper look at what patient data may offer in terms of clinical and consumer innovation.
The incredible complexity of today’s patient data systems

Health APIs usher in the patient revolution we have been waiting for

How mobile technology is transforming lives in rural India

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 Deep in a rural village in India outside the city of Jhansi, children play on dirt roads where goats and cows roam. The humble and colorful homes have mud floors, and women collect drinking water from wells. All the sights and sounds are quintessential aspects of the region, with the exception of one feature — the use of smartphones to save lives. Read More

How mobile technology is transforming lives in rural India