“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, despite that hindering its potential… Read More
How far can the Pokémon brand carry Pokémon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That’s a huge question that’s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most successful game launches of all time. The mechanics of the game are fundamentally… Read More
Adobe’s Lightroom is a widely used tool among photographers, but the mobile version has always been hampered by poor RAW support — until now. Previously limited to DNG files, Lightroom for iOS now has the ability to open and tweak any RAW file that the desktop version can. Read More
Lightroom for iOS receives the gift of universal RAW support
If you haven’t seen it already, you will soon when you are walking down the street. Every person you pass who is fervently looking at their phone is likely playing the No. 1 game in the country right now: Pokémon Go. You might think it’s popular because of the brand. Nintendo, which refused to make a Pokémon game for the longest time on a smartphone, has finally caved and brought… Read More
But before we go sagely nodding about the coming Augmented Reality revolution the Poképoaclypse foretells, maybe it’s best to take a step back and examine the components of Pokémon Go’s success, and its potential pitfalls. 1. Pokémon The franchise upon which Pokémon Go is based is one of the best-selling video game franchises of all time. It has sold upwards of 279 million… Read More
Hype check: Pokémon Go says more about Pokémon than it does about AR