mNectar allows mobile game developers to promote their games with ads that people can actually play before downloading. That means its technology needs to evolve with the games, so now it’s announcing support for force touch interactions. Also known as 3D touch, the term refers to touch interfaces that are affected by the amount of pressure applied by the user. mNectar CEO Wally Nguyen… Read More
Mobile ad startup Adtile is announcing that it has raised an additional $2 million in funding. That’s an extension of the $4.5 million Series A that Adtile raised back in 2014, and it comes from undisclosed investors. The San Diego-based startup focuses on a format it calls Motion Ads, allowing marketers to take advantage of smartphone capabilities like the GPS and accelerometer to… Read More
Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More
But these aren’t the crappy click-bait you see below lots of blog posts. “We’re being very choosy” Pocket founder Nate Weiner tells me. “We don’t want this to become the bottom of the barrel content.” If Pocket can convince users that these articles would be worthy of appearing in its app even if it wasn’t sponsored, it could become the home for… Read More
Imgur is Internet dude paradise. The underhyped image sharing and commenting community has 150 million active users and saw 900 billion page views in 2015. Thanks to silly GIFs, science experiments, cute cats, and crazy inside jokes, Imgur has become the #1 web destination for millenial men according to comScore. Now it’s time to turn the adoration of that army of guys into a real… Read More
Imgur Gets Its Sheryl, Hires COO So Founder Can Nerd Out On Product