SALO, Finland (AP) — Tomi Marjuaho repaired mobile phones for 10 years in the town of Salo in southern Finland, where Nokia, the world’s top cell phone maker, set up its wireless operations in the 1980s. He took a severance
NEW YORK (AP) — If you think texting while walking is dangerous, just wait until everyone starts wearing Google’s futuristic, Internet connected glasses. While wearing a pair, you can see directions to your destination appear literally before your eyes. You
The PEW Internet and American Life Project released a report that shows Americans are increasingly reading books on tablets and eReaders. In a February survey, 21 percent of adults said they had read an eBook in the last year, compared
Smartphones have become our umbilical cords to the world. With that comes a wealth of information that when extracted, analyzed and skillfully used gives businesses powerful tools to engage with customers, build loyalty and ultimately drive sales.
In this paper, written by Dr. Gary Rozal, statistician and vice president of analytics, you will learn how mobile analytics can deliver the right information to the right audience at the right time and place, to help you achieve your business objectives.
The Power of Mobile Analytics
Hindsight is 20/20, Mobile is the future
Mobile is reshaping the marketing landscape and how consumers and employees are engaged. Making your approach to mobile a check off could lead your enterprise to being consigned to the scrap heap of buggy-whip manufacturers, slide rules—and boarders. Complacency isn’t an option if you want to beat the competition.
Find out if your company’s approach to mobile is as a business enabler or simply a check off.
Mobile Is Not a Check off