{"id":98271,"date":"2016-07-15T08:03:15","date_gmt":"2016-07-15T04:03:15","guid":{"rendered":"http:\/\/www.phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/"},"modified":"2016-07-15T08:03:15","modified_gmt":"2016-07-15T04:03:15","slug":"how-far-does-the-pokemon-brand-have-to-carry-pokemon-go","status":"publish","type":"post","link":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/","title":{"rendered":"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go?"},"content":{"rendered":"<p>&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That&rsquo;s a huge question that&rsquo;s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most successful game launches of all time. The mechanics of the game are fundamentally&hellip; Read More<\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2016\/07\/14\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/?ncid=rss\">How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That&rsquo;s a huge question that&rsquo;s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5112,5114,5636,5635,5622,5634,5116,5117],"tags":[],"class_list":["post-98271","post","type-post","status-publish","format-standard","hentry","category-apps","category-mobile","category-niantic","category-nintendo","category-pokemon","category-pokemon-go","category-startups","category-tc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go? - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439<\/title>\n<meta name=\"description\" content=\"&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go? - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\" \/>\n<meta property=\"og:description\" content=\"&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-15T04:03:15+00:00\" \/>\n<meta name=\"author\" content=\"Mobile news chief editor\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobile news chief editor\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/\"},\"author\":{\"name\":\"Mobile news chief editor\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\"},\"headline\":\"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go?\",\"datePublished\":\"2016-07-15T04:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/\"},\"wordCount\":106,\"commentCount\":0,\"articleSection\":[\"Apps\",\"Mobile\",\"niantic\",\"Nintendo\",\"pokemon\",\"Pok\u00e9mon Go\",\"Startups\",\"TC\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/\",\"name\":\"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go? - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#website\"},\"datePublished\":\"2016-07-15T04:03:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\"},\"description\":\"&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043c\u0435\u043d\u044e\",\"item\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/\",\"name\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\",\"description\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430: \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\",\"name\":\"Mobile news chief editor\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go? - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","description":"&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/","og_locale":"ru_RU","og_type":"article","og_title":"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go? - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","og_description":"&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of","og_url":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/","og_site_name":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","article_published_time":"2016-07-15T04:03:15+00:00","author":"Mobile news chief editor","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Mobile news chief editor"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/#article","isPartOf":{"@id":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/"},"author":{"name":"Mobile news chief editor","@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94"},"headline":"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go?","datePublished":"2016-07-15T04:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/"},"wordCount":106,"commentCount":0,"articleSection":["Apps","Mobile","niantic","Nintendo","pokemon","Pok\u00e9mon Go","Startups","TC"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/","url":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/","name":"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go? - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","isPartOf":{"@id":"https:\/\/phonezone.ru\/news\/#website"},"datePublished":"2016-07-15T04:03:15+00:00","author":{"@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94"},"description":"&nbsp;How far can the Pok&eacute;mon brand carry Pok&eacute;mon Go? Will its popularity fade after that initial burst of activity thanks to the power of","breadcrumb":{"@id":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/phonezone.ru\/news\/how-far-does-the-pokemon-brand-have-to-carry-pokemon-go\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043c\u0435\u043d\u044e","item":"https:\/\/phonezone.ru\/news\/"},{"@type":"ListItem","position":2,"name":"How far does the Pok\u00e9mon brand have to carry Pok\u00e9mon Go?"}]},{"@type":"WebSite","@id":"https:\/\/phonezone.ru\/news\/#website","url":"https:\/\/phonezone.ru\/news\/","name":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","description":"\u041d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430: \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/phonezone.ru\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94","name":"Mobile news chief editor","url":"https:\/\/phonezone.ru\/news\/author\/admin\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts\/98271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/comments?post=98271"}],"version-history":[{"count":0,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts\/98271\/revisions"}],"wp:attachment":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/media?parent=98271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/categories?post=98271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/tags?post=98271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}