{"id":101944,"date":"2023-05-03T08:03:21","date_gmt":"2023-05-03T05:03:21","guid":{"rendered":"https:\/\/phonezone.ru\/news\/roku-touts-its-new-ad-products-including-an-ai-that-matches-campaigns-to-tv-moments\/"},"modified":"2023-05-03T08:03:21","modified_gmt":"2023-05-03T05:03:21","slug":"roku-touts-its-new-ad-products-including-an-ai-that-matches-campaigns-to-tv-moments","status":"publish","type":"post","link":"https:\/\/phonezone.ru\/news\/roku-touts-its-new-ad-products-including-an-ai-that-matches-campaigns-to-tv-moments\/","title":{"rendered":"Roku touts its new ad products, including an AI that matches campaigns to TV moments"},"content":{"rendered":"<p>In Roku&#8217;s recent quarter, the company posted better-than-expected revenue of $741 million, but worried investors with its warning of an uncertain ad market and declining average revenue per user. Today, at the IAB NewFronts, the streaming media company introduced its latest ad products to potentially help it address the latter, at least. These included new opportunities to advertise on Roku&#8217;s Home Screen, within its original content, and even in its screensaver, among other things. It also hyped its use of contextual AI for automatically running ads right next to the most relevant moments in shows and movies on The Roku Channel.<br \/>\nThe company explained that its new artificial intelligence capability searches across the Roku library for \u201ciconic plot moments\u201d that would match a brand&#8217;s message and place their ads in real time. To work, marketers will first tell Roku their campaign&#8217;s theme. The AI searches the library to match the campaign with key moments. For example, when Tim Gunn says \u201cmake it work\u201d in \u201cProject Runway,\u201d an apparel brand could insert its message.<br \/>\nRoku also announced a new slate of Roku Originals, which will include an entrepreneurship docuseries, \u201cSide Hustlers,\u201d produced by Hello Sunshine \u2014 Reese Witherspoon&#8217;s media company that sold in 2021 for $900 million to Candle Media, the company run by former Disney execs Kevin Mayer and Tom Staggs, which now has its hand in numerous pies across the streaming landscape. Digital bank Ally was also involved in this production that focuses on people turning their side hustle into their main business.<br \/>\nImage Credits: Roku<br \/>\nOther new Originals arriving this year include \u201cCelebrity Family Cook Off,\u201d a series executive produced by Sofia Vergara and hosted by Manolo Gonzalez Vergara and \u201cCarpe DM with Juanpa,\u201d which will feature social media star Juanpa Zurita, among others.\u00a0 Roku said it&#8217;s also renewing \u201cThe Great American Baking Show,\u201d featuring Paul Hollywood, Prue Leith, Ellie Kemper and Zach Cherry and \u201cHonest Renovations,\u201d featuring Jessica Alba and Lizzy Mathis.<br \/>\nThe company claimed its Originals were\u00a0delivering better than cable, and even better than broadcast audiences every day.\u00a0<br \/>\nThe streaming company additionally used its time to pitch marketers about how to reach its now 71.6 million active accounts on its service via new ad products and placements.<br \/>\nThe pitch, delivered by Roku Media President Charlie Collier, touted Roku&#8217;s reach in the U.S.<br \/>\n\u201cAmericans spend more time on Roku than any other TV platform, which means they spend more time here with Netflix and Hulu and Disney+ and even more time streaming CBS, NBC ABC, and Fox,\u201d Collier told the audience. \u201cThink about this: 50% of all Super Bowl streaming took place on Roku this year,\u201d he added.<br \/>\nImage Credits: Roku<br \/>\nDuring the event, Roku shared some of its latest ad deals. It noted that its screensaver \u201cRoku City,\u201d which floats a cityscape on the TV screen while the TV is idle, will open up to brands. While before, the city screensaver would point users to suggested content to stream, it will now be able to feature other brands, as well. This summer, it will feature McDonald&#8217;s brand as part of the artwork, for instance, as its first brand partner on the new ad offering. The screensaver is used by nearly 40 million homes, Roku said.<br \/>\nThe company also introduced new discovery experiences that allow brands to host content in areas like Home &amp; Garden and Sports experiences that curate content from across TV on the Roku Home Screen. Now, when users turn to Roku search, they may see a featured collection that&#8217;s \u201cpresented by\u201d an ad partner \u2014 for example, Walmart was shown \u201cpresenting\u201d the Home &amp; Garden collection.<br \/>\nImage Credits: Roku<br \/>\nImage Credits: Roku<br \/>\nRoku also shared that Instacart was its latest Commerce+ partner, joining others like Walmart, Best Buy, Cox Automotive, DoorDash, Kroger and more on its shoppable ads and other retailer-focused initiatives.<br \/>\nCommerce+ is designed to shorten the path to purchase for consumers, Roku explained.<br \/>\nFor example, Wendy&#8217;s offered Roku users $5 off powered by DoorDash via a Home Screen ad, then used DoorDash data to help measure the impact of their ad spend. The campaign grew Wendy&#8217;s order size mainly among new and lapsed users and delivered a positive return on investment many times over, the company said.<br \/>\nOther news for marketers included Roku&#8217;s introduction of a Primetime Reach Guarantee, which it claimed to be a \u201cfirst\u201d in streaming. Essentially, the guarantee commits to brands they&#8217;ll be able to reach more TV households in primetime than the average program airing on a top-five cable channel on traditional TV.<br \/>\n\u201cWe&#8217;re uniquely positioned to make brands unmissable in TV because Roku is not fighting for turf in streaming\u2014we are the turf,\u201d said Alison Levin, Roku&#8217;s vice president of Ad Revenue and Marketing Solutions, in a press release. \u201cWe&#8217;re bringing the entire power of the platform, not just the pieces, to give marketers more of the scale, delight, and flexibility that they love in TV.\u201d<br \/>\nRoku touts its new ad products, including an AI that matches campaigns to TV moments by Sarah Perez originally published on TechCrunch<br \/>\n<a href=\"https:\/\/techcrunch.com\/2023\/05\/02\/roku-touts-its-new-ad-products-including-an-ai-that-matches-campaigns-to-tv-moments\/\">Roku touts its new ad products, including an AI that matches campaigns to TV moments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Roku&#8217;s recent quarter, the company posted better-than-expected revenue of $741 million, but worried investors with its warning of an uncertain ad market and declining average revenue per user. Today, at the IAB NewFronts, the streaming media company introduced its latest ad products to potentially help it address the latter, at least. These included new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5181,10193,10650,9403,5574],"tags":[8785,1380,10651,44],"class_list":["post-101944","post","type-post","status-publish","format-standard","hentry","category-media","category-media-entertainment","category-newfronts","category-roku","category-streaming","tag-ads","tag-ai","tag-roku-home-screen","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku touts its new ad products, including an AI that matches campaigns to TV moments - 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