{"id":101765,"date":"2023-01-31T08:01:58","date_gmt":"2023-01-31T05:01:58","guid":{"rendered":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/"},"modified":"2023-01-31T08:01:58","modified_gmt":"2023-01-31T05:01:58","slug":"amid-growing-competition-paramount-and-showtime-are-combining-in-the-us","status":"publish","type":"post","link":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/","title":{"rendered":"Amid growing competition, Paramount+ and Showtime are combining in the US"},"content":{"rendered":"<p>Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today&#8217;s news that it will be fully integrating Showtime into Paramount+ \u2014 the streamer known in previous years as CBS All Access. The integration will include both streaming and linear platforms, the company noted, meaning Paramount+ will now be renamed \u201cParamount+ with Showtime,\u201d while the Showtime linear TV network will also be renamed the same in the U.S.<br \/>\nThis sort of consolidation was bound to happen, given today&#8217;s competitive streaming environment where even Netflix has seen tougher quarters and has had to embrace advertising in order to further grow its business. There are many options for consumers to choose from in the streaming market, and a stand-alone service like Showtime simply doesn&#8217;t have the breadth and depth of content required to stand on its own.<br \/>\nShowtime first\u00a0launched\u00a0its over-the-top streaming service in 2015, six years before CBS All Access was rebranded to\u00a0Paramount+. However, Showtime is not as popular as its younger sister, Paramount+, which makes up the bulk of the company&#8217;s direct-to-consumer subscriber base. The streaming service reported 46 million subscribers in Q3 2022. Paramount itself has almost 67 million global subscribers across Paramount +, Pluto TV, Showtime, Noggin and BET+.<br \/>\nThe integration isn&#8217;t just aimed at boosting Paramount+&#8217;s profile on the market; it will also help the linear Showtime network. Paramount said select Paramount+ original programs will soon join the TV network, which provides incremental value for Showtime&#8217;s distributors and potentially, more linear customers as well.<br \/>\nThe changes will roll out later this year and will involve only the premium tiers at Paramount+, the company clarified. This will allow Paramount+ to better compete agains other premium streamers, like HBO Max, while also differentiating its streaming service by offering a combination of original and premium content, linear channels, live news and sports and Paramount Pictures movies.<br \/>\nSimilar to HBO, Showtime&#8217;s content tends to have more mature themes, which appeals more to a certain demographic beyond the general market Paramount+ targets. However, both services would benefit from a combined user base and the ability to cross-promote titles.<br \/>\n\u201cThis new combined offering demonstrates how we can leverage our entire collection of content\u00a0to drive deeper connections with consumers and greater value for our distribution partners,\u201d wrote Paramount CEO Bob Bakish in a memo to employees, announcing the news. \u201cThis\u00a0change will also drive stronger alignment across our domestic and international Paramount+\u00a0offerings, as international Paramount+ already includes Showtime content. And, very\u00a0importantly, this integration will unlock operational efficiencies and financial benefits across our\u00a0broader portfolio,\u201d he said.<br \/>\nAlongside the news, Paramount announced that Chris McCarthy will continue to lead the Showtime studio and oversee network operations for\u00a0the linear channel. He will also work closely with Tom Ryan, who will oversee the\u00a0\u201cParamount+ with Showtime\u201d streaming business.<br \/>\nThe company warned that other changes to programming may come about with this transition. For example, in order to focus on building franchises out of Showtime&#8217;s hit shows, it will divert investment from underperforming areas that \u201caccount for less than 10% of our views.\u201d That means, likely, some cancellations or removals are in order. Paramount says it has begun those discussions with its production partners but didn&#8217;t announce which shows are being cut or are being elevated by way of these changes.<br \/>\nThe newly merged Paramount+ with Showtime service will be in direct competition with Warner Bros. Discovery, which has\u00a094.9 million global subscribers across HBO, HBO Max and Discovery+. In September, during Goldman Sachs&#8217; Communacopia + Technology Conference, Bakish\u00a0confirmed\u00a0that a merger had been discussed internally.<br \/>\n\u201cIt shouldn&#8217;t surprise you that [we&#8217;re looking] to have optionality in the future\u2026Quite frankly, if we weren&#8217;t having that conversation, you should fire all of us because we should have that conversation,\u201d Bakish had said.<br \/>\nIn August 2022, Paramount+ launched an\u00a0in-app Showtime bundle\u00a0for U.S. customers that wanted to upgrade to a plan that included both Paramount+ and Showtime.\u00a0Paramount had already integrated Showtime content with its streaming product in international markets, as a precursor to the company&#8217;s domestic integration plans.<br \/>\nAmid growing competition, Paramount+ and Showtime are combining in the US by Sarah Perez originally published on TechCrunch<br \/>\n<a href=\"https:\/\/techcrunch.com\/2023\/01\/30\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-u-s\/\">Amid growing competition, Paramount+ and Showtime are combining in the US<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today&#8217;s news that it will be fully integrating Showtime into Paramount+ \u2014 the streamer known in previous years as CBS All Access. The integration will include both streaming and linear platforms, the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8944,10193,10537,10538,5574,8945],"tags":[527,10376,44,469],"class_list":["post-101765","post","type-post","status-publish","format-standard","hentry","category-cord-cutting","category-media-entertainment","category-paramount","category-showtime","category-streaming","category-streaming-service","tag-hbo","tag-sarah-perez","tag-tv","tag-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amid growing competition, Paramount+ and Showtime are combining in the US - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439<\/title>\n<meta name=\"description\" content=\"Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today&#039;s news that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amid growing competition, Paramount+ and Showtime are combining in the US - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\" \/>\n<meta property=\"og:description\" content=\"Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today&#039;s news that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T05:01:58+00:00\" \/>\n<meta name=\"author\" content=\"Mobile news chief editor\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobile news chief editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/\"},\"author\":{\"name\":\"Mobile news chief editor\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\"},\"headline\":\"Amid growing competition, Paramount+ and Showtime are combining in the US\",\"datePublished\":\"2023-01-31T05:01:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/\"},\"wordCount\":724,\"keywords\":[\"HBO\",\"Sarah Perez\",\"TV\",\"US\"],\"articleSection\":[\"cord cutting\",\"Media &amp; Entertainment\",\"Paramount\",\"Showtime\",\"streaming\",\"streaming service\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/\",\"name\":\"Amid growing competition, Paramount+ and Showtime are combining in the US - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#website\"},\"datePublished\":\"2023-01-31T05:01:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\"},\"description\":\"Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today's news that\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043c\u0435\u043d\u044e\",\"item\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amid growing competition, Paramount+ and Showtime are combining in the US\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/\",\"name\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\",\"description\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430: \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\",\"name\":\"Mobile news chief editor\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amid growing competition, Paramount+ and Showtime are combining in the US - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","description":"Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today's news that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/","og_locale":"ru_RU","og_type":"article","og_title":"Amid growing competition, Paramount+ and Showtime are combining in the US - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","og_description":"Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today's news that","og_url":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/","og_site_name":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","article_published_time":"2023-01-31T05:01:58+00:00","author":"Mobile news chief editor","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Mobile news chief editor","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/#article","isPartOf":{"@id":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/"},"author":{"name":"Mobile news chief editor","@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94"},"headline":"Amid growing competition, Paramount+ and Showtime are combining in the US","datePublished":"2023-01-31T05:01:58+00:00","mainEntityOfPage":{"@id":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/"},"wordCount":724,"keywords":["HBO","Sarah Perez","TV","US"],"articleSection":["cord cutting","Media &amp; Entertainment","Paramount","Showtime","streaming","streaming service"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/","url":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/","name":"Amid growing competition, Paramount+ and Showtime are combining in the US - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","isPartOf":{"@id":"https:\/\/phonezone.ru\/news\/#website"},"datePublished":"2023-01-31T05:01:58+00:00","author":{"@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94"},"description":"Nearly a year after ViacomCBS announced its rebrand\u00a0to become Paramount, the company is now making a major change to its portfolio with today's news that","breadcrumb":{"@id":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/phonezone.ru\/news\/amid-growing-competition-paramount-and-showtime-are-combining-in-the-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043c\u0435\u043d\u044e","item":"https:\/\/phonezone.ru\/news\/"},{"@type":"ListItem","position":2,"name":"Amid growing competition, Paramount+ and Showtime are combining in the US"}]},{"@type":"WebSite","@id":"https:\/\/phonezone.ru\/news\/#website","url":"https:\/\/phonezone.ru\/news\/","name":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","description":"\u041d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430: \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/phonezone.ru\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94","name":"Mobile news chief editor","url":"https:\/\/phonezone.ru\/news\/author\/admin\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts\/101765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/comments?post=101765"}],"version-history":[{"count":0,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts\/101765\/revisions"}],"wp:attachment":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/media?parent=101765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/categories?post=101765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/tags?post=101765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}