GIPHY Arts, the Giphy division dedicated to GIF art and artists, launched a free exclusive app on Roku today that allows users in select regions to view GIPHY Clips \u2014 30-second original short clips with audio \u2014 with their Roku devices.
\nThe new \u201cPublic Axis\u201d channel is Giphy’s first app for connected TVs and brings short-form video content made by artists from mobile to the TV screen. It arrives on the same day that YouTube introduced its own plan to bring short-form video to TV viewers to challenge TikTok.
\nAt launch, \u201cPublic Axis\u201d is available to Roku users in the U.S., the U.K., Mexico, Canada, Germany, Ireland, France, Panama, Colombia, Costa Rica, Chile, Australia, El Salvador, Peru, Argentina, Guatemala, Honduras and Brazil. It’s free to download in the Roku Channel Store and doesn’t have ads.
\nUsers have access to various shorts, clips or \u201cepisodes\u201d made by a commissioned artist. For instance, ListenMi released a three-episode series, \u201cRemote Work Tales,\u201d that features relatable animated shorts about the work-from-home experience.
\nViewers can also check out Public Axis content on publicaxis.giphy.com.
\nGIPHY Arts launched the Public Axis app on Roku devices to help promote artists to \u201can even broader audience,\u201d the company wrote in its blog. Roku reported a net add of 2.3 million active accounts for the third quarter, bringing the total to 65.4 million.
\nRoku, meanwhile, has recently embraced the short-form video trend, as well. The streaming media platform rolled out a new short-form video feature, \u201cThe Buzz,\u201d to give users access to short content like trailers, interviews and images from AMC+, Apple TV+, BET+, SHOWTIME, Starz and other partners.<\/p>\n
Roku’s latest update adds short-form video, a universal save list and \u2018continue watching’ feature<\/p>\n
Giphy has been in the short-form video space a bit longer. It made its first step into this market in 2019 when it launched \u201cGIPHY Video,\u201d which has since been renamed \u201cGIPHY Clips.\u201d Today’s announcement comes eight months after TikTok integrated GIPHY Clips into the new TikTok Library, an in-app creation tool.
\nAlso, the company revealed a new 30-second ad last week, which is currently playing in movie theaters across New York City and Los Angeles.<\/p>\n
TikTok partners with GIPHY on new video creation tool, \u2018TikTok Library’<\/p>\n