As advertisers pull back on spending and supply chain disruptions persist, investors have braced themselves for an unpleasant quarter for Roku. And investors are probably right to be worried.
\nRoku released its fiscal third-quarter earnings results on Wednesday, revealing that it is still experiencing slow growth in revenue in a continuously challenging environment. The company also warned investors of a weak fourth quarter, telling shareholders it expects total net revenue of about $800 million, or a 7.5% decline year over year. Roku shares dropped nearly 19% in after-hours trading once investors saw the fourth-quarter guidance.
\n\u201cAs we enter the holiday season, we expect the macro environment to further pressure consumer discretionary spend and degrade advertising budgets, especially in the TV scatter market. We expect these conditions to be temporary, but it is difficult to predict when they will stabilize or rebound. We, therefore, anticipate Q4 Player revenue and Platform revenue to be lower year over year,\u201d the company\u00a0wrote in its letter to shareholders.
\nAnd while Roku reported a total net revenue that beat expectations, the results are still much lower than in the past. Roku noted that its total revenue grew 12% year over year to $761 million, above its own expectation of $700 million. Analysts predicted Roku’s total revenue to reach $696 million this quarter.
\n\u201cPlatform revenue grew 15% year over year, which was lower than our historical growth rates but positive given the difficult macro environment. Advertising spend on our platform continues to grow more slowly than our beginning-of-year forecast due to current weakness in the overall TV ad market, and the ad scatter market in particular,\u201d the company said.<\/p>\n
Roku points finger at advertising slowdown for missing the mark on quarterly results<\/p>\n
Roku missed revenue expectations last quarter and reported a total net revenue of $764 million, which was $41 million less than Wall Street’s expectations. The company blamed the slowdown in TV ad spending for missing the mark.
\nMeanwhile, the company also reported a net addition of 2.3 million incremental active accounts in Q3, bringing the total to 65.4 million, up from 61.3 million active accounts in the second quarter. Roku also had total streaming hours of 21.9 billion, up 1.1 billion from last quarter.
\nIts free streaming service, The Roku Channel, saw a jump in streaming hours of 90% year-over-year.
\nRoku continues to invest in The Roku Channel. Just this past month, the company launched the streaming service in Mexico, which marked a significant move for the service. Previously, The Roku Channel was only available in the U.S., the U.K. and Canada.
\nThe Roku Channel also launched 14 new linear channels through its Live TV Guide and added Paramount+ as a new premium subscription option.
\nRoku tries to be smart(er)
\nRoku made a bold move last month by stepping into the connected home space with the launch of various smart home devices. The Roku Smart Home lineup includes security cameras, video doorbells, smart lights and voice-enabled smart plugs.
\nWith Google and Amazon already in the smart home market, it’s likely Roku doesn’t anticipate becoming the first choice for consumers. Still, it makes sense for the company to monetize the smart home experience to the many consumers that already have Roku smart TVs in their homes.
\nDuring a conference call with reporters, Roku chief financial officer Steve Louden said: \u201cExpanding into the smart home ecosystem is a natural extension for Roku. Obviously, we’re a leading TV streaming platform, and smart TV is usually at the center of someone’s smart household. It’s a good extension to leverage our existing 65 million active accounts.\u201d
\nThe company added in its letter that it’s still \u201cearly days,\u201d but Roku has the \u201cnecessary technology and expertise in hardware, software, and connectivity to deliver a smart home ecosystem that is simple, powerful, and delightful.\u201d
\nRoku also recently launched the 2022 version of the Roku Express streaming player, a Roku Wireless Bass, as well as its software update, Roku OS 11.5, which includes new features like a universal watch list, a \u201ccontinue watching\u201d feature and a discovery hub that features short-form content.<\/p>\n
Roku dives into smart home market with security cameras, video doorbells, smart lights and more<\/p>\n