{"id":101311,"date":"2022-05-25T08:04:28","date_gmt":"2022-05-25T05:04:28","guid":{"rendered":"https:\/\/phonezone.ru\/news\/bumble-is-planning-to-expand-further-into-social-networking-with-a-new-communities-feature\/"},"modified":"2022-05-25T08:04:28","modified_gmt":"2022-05-25T05:04:28","slug":"bumble-is-planning-to-expand-further-into-social-networking-with-a-new-communities-feature","status":"publish","type":"post","link":"https:\/\/phonezone.ru\/news\/bumble-is-planning-to-expand-further-into-social-networking-with-a-new-communities-feature\/","title":{"rendered":"Bumble is planning to expand further into social networking with a new communities feature"},"content":{"rendered":"

Dating platform Bumble is looking to enhance its non-dating social features with a further investment into its Bumble BFF feature, first launched in 2016. This friend-finding feature currently uses the same swiped-based mechanics to connect people looking for platonic relationships but will soon expand to include social networking groups where users can connect with one another based on topics and interests, not just via \u201cmatches.\u201d
\nTechCrunch heard Bumble was venturing more into the social networking space, and Bumble recently hinted at this development during its first-quarter earnings, announced this month.
\nOn the earnings call, the company referenced a Bumble BFF \u201calpha test\u201d that had been performing well.
\nIt described the test as offering new ways for \u201cpeople to discover and get to know each other around shared joys and common struggles.\u201d Bumble founder and CEO Whitney Wolfe Herd added that, so far, over 40% of \u201cactive BFF users\u201d were engaging with the new experiences being tested and the feature’s one-month retention was upward of 75%.
\nBumble didn’t, however, describe the product in much detail, beyond noting it offered a \u201cnew group format\u201d for networking.
\nReached for further insights, product intelligence company Watchful had additional information. It had uncovered screenshots showing a women-focused \u201csocial groups\u201d feature.
\nThere were around 30 different topics available, including things like \u201cWomen in Business,\u201d \u201cNetworking + mentoring,\u201d \u201cFinding fulfillment,\u201d \u201cMental health,\u201d \u201cWorking moms,\u201d \u201cBody positivity,\u201d \u201cSelf care,\u201d \u201cEating well,\u201d \u201cGrad students,\u201d \u201cMoney management,\u201d \u201cBuilding a better world,\u201d \u201cRecent grads,\u201d \u201cWomen’s empowerment,\u201d \u201cMom life,\u201d \u201cBreakups suck,\u201d \u201cSingle not alone,\u201d \u201cWorkouts,\u201d \u201cStudy hacks + motivation,\u201d \u201cPath to parenthood,\u201d \u201cPet Parents,\u201d \u201cWanderlust\u201d and others.
\nUsers could join the groups and create multimedia posts or reply to existing posts, similar to a threaded group chat or lightweight networking product. The topics, so far, seem to cater to a slightly broader crowd than just \u201cyoung adults,\u201d given there were groups for students as well as working moms.
\nBumble confirmed to us this is the same feature that was being discussed during its earnings.
\n\u201cWe are currently testing new product features in our Bumble BFF community for a small number of people. We are assessing feedback from this test to help inform our final product decisions,\u201d a Bumble spokesperson told TechCrunch.
\nImage Credits: Bumble screenshot via Watchful
\nOn the call, Wolfe Herd had also suggested the new BFF feature could potentially help Bumble generate revenue further down the road.
\n\u201cWe are very focused on the product, building the ecosystem, the communities and really going into this new group format and testing the functionalities that we’ve been hard at work building,\u201d Wolfe Herd said. \u201cAs we look to revenue in the future from BFF, there are really multiple pillars of opportunity \u2014 and one of them would be advertising,\u201d she continued.
\n\u201cWe will be looking at baking in functionalities to be greater economy efficient or advertising ready for the future but not to expect any near-term revenue from that,\u201d the exec had noted.
\nImage Credits: Bumble screenshot via Watchful
\nOriginally, the Bumble BFF feature had been designed to help Bumble serve its growing audience of younger singles, who were often looking for new friends to hang out with, not just date. The company had explained at the time of its 2016 launch that it got the idea not only based on user feedback but also because it observed people using its dating app to make friends \u2014 particularly when they had just moved to a new city or were visiting a place for a limited time, like on vacation.
\nBumble BFF also allowed the company to leverage some of the same technology it was using to create romantic matches \u2014 algorithms based on interests, for example \u2014 and put them to use for helping users forge platonic connections.
\nBut in the years following its launch, friend-finding has spun out to become its own app category of sorts, particularly among the younger Gen Z demographic who’s more inclined to socially \u201chang out\u201d online, including through live video, audio and chat-based groups. Snapchat’s platform apps are a good example of this trend in action, as is Gen Z livestreaming app Yubo. Then there was dating giant Match Group’s biggest-ever acquisition with last year’s $1.73 billion deal for Hyperconnect, a company that had been more focused on social networking than dating.
\nIn addition, dedicated social experiences have sprung up to serve Bumble’s core demographic of young, professional women including the motherhood-focused Peanut app; leadership network for professional women, Chief; creator platform for women, Sunroom; female college influencer network 28 Row; community-focused Hey! Vina; and others.
\nCombined, these factors could create trouble for Bumble, particularly if younger Gen Z users are less inclined to adopt traditional swipe-based dating apps \u2014 or, when they do, it’s more to just meet new people, not partners.
\nOf these, Peanut seems to have more overlap with what Bumble is building \u2014 which is interesting, too, since Peanut was founded by former Badoo deputy CEO Michelle Kennedy who brought her understanding of dating app concepts to online socializing. (Today, Bumble, Inc. operates Bumble, Badoo and its latest acquisition Fruitz.) Now, Peanut’s concepts are making their way back to Bumble.
\nAsked for thoughts on this latest development, Kennedy said it \u201ccompletely validates the market\u201d that Peanut has been working in for many years \u2014 particularly as the current groups spotted had been women focused.
\n\u201cIt’s something that we’ve always believed in. We’ve always known that it’s a huge opportunity. We’ve always seen that. And for Bumble to say, \u2018yeah, we agree.’ Huge! Couldn’t be happier,\u201d she said.
\nBumble has not said when it expects to launch the social features to the general public.
\nThe company just posted a strong Q1 where it reported $211.2 million in revenue, higher than the consensus estimate of $208.3 million and a 7.2% increase in paying users in the quarter. Bumble’s forecast for its fiscal year 2022 revenue is expected to be in the range of $934-$944 million, higher than previously estimated.
\nBumble is planning to expand further into social networking with a new communities feature<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dating platform Bumble is looking to enhance its non-dating social features with a further investment into its Bumble BFF feature, first launched in 2016. This friend-finding feature currently uses the same swiped-based mechanics to connect people looking for platonic relationships but will soon expand to include social networking groups where users can connect with one […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5112,9911,8742,5998,5114,5721,5178,5115,8748,9202,5117,9912,9913,8770],"tags":[9916,9914,8371,9915],"class_list":["post-101311","post","type-post","status-publish","format-standard","hentry","category-apps","category-badoo","category-bumble","category-dating","category-mobile","category-mobile-apps","category-snapchat","category-social","category-social-network","category-social-networking","category-tc","category-whitney-wolfe","category-whitney-wolfe-herd","category-women","tag-bff","tag-image-credits-bumble","tag-match-group","tag-wolfe-herd"],"yoast_head":"\nBumble is planning to expand further into social networking with a new communities feature - 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