Many VCs historically avoided placing bets on hit-driven mobile gaming content in favor of clearer platform opportunities, but as more success stories pop up, the economics overturned conventional wisdom with new business models. As more accessible infrastructure allowed young studios to become more ambitious, venture money began pouring into the gaming ecosystem.
\nAfter tackling topics including how investors are looking at opportunities in social gaming, infrastructure bets and the moonshots of AR\/VR, I asked a group of VCs about their approach to mobile content investing and whether new platforms were changing perspectives about opportunities in mobile-first and desktop-first experiences.
\nWhile desktop gaming has evolved dramatically in the past few years as new business models and platforms take hold, to some degree, mobile has been hampered. Investors I chatted with openly worried that some of mobile\u2019s opportunities were being hamstrung by Apple\u2019s App Store.
\n\u201cWe are definitely fearful of Apple\u2019s ability to completely disrupt\/affect the growth of a game,\u201d Bessemer\u2019s Ethan Kurzweil and Sakib Dadi told TechCrunch. \u201cWe do not foresee that changing any time in the near future despite the outcry from companies such as Epic and others.\u201d
\nAll the while, another central focus seems to be the ever-evolving push toward cross-platform gaming, which is getting further bolstered by new technologies. One area of interest for investors: migrating the ambition of desktop titles to mobile and finding ways to build cross-platform experiences that feel fulfilling on devices that are so differently abled performance-wise.
\nMadrona\u2019s Hope Cochran, who previously served as CFO of Candy Crush maker King, said mobile still has plenty of untapped opportunities. \u201cWhen you have a AAA game, bringing it to mobile is challenging and yet it opens up an entire universe of scale.\u201d
\nResponses have been edited for length and clarity. We spoke with:<\/p>\n
Hope Cochran, managing director, Madrona Venture Group<\/p>\n
Daniel Li, partner, Madrona Venture Group<\/p>\n
Ethan Kurzweil, partner, Bessemer Venture Partners<\/p>\n
Sakib Dadi, investor, Bessemer Venture Partners<\/p>\n
Alice Lloyd George, founding partner, Rogue VC<\/p>\n
Gigi Levy-Weiss, general partner, NFX<\/p>\n
Hope Cochran and Daniel Li, Madrona Venture Group
\nDoes it ever get any easier to bet on a gaming content play? What do you look for?
\nHope Cochran: I feel like there are a couple different sectors in gaming. There\u2019s the actual studios that are developing games and they have several approaches. Are they developing a brand new game, are they reimagining a game from 25 years ago and reskinning it, which is a big trend right now, or are they taking IP that is really trendy right now and trying to create a game around it? There are different ways to predict which ones of those might make it, but then there\u2019s also the infrastructure behind gaming and then there\u2019s also identifying trends and which games or studios are embracing those. Those are some of the ways I try to parse it out and figure out which ones I think are going to rise to the top of the list.
\nDaniel Li: There\u2019s this single-player narrative versus multiplayer metaverse and I think people are more comfortable on the metaverse stuff because if you\u2019re building a social network and seeing good early traction, those things don\u2019t typically just disappear. Then if you are betting more on individual studios producing games, I think the other thing is we\u2019re seeing more and more VCs pop up that are just totally games-focused or devoting a portion of the portfolio to games. And for them it\u2019s okay to have a hits-driven portfolio.
\nThere seems to be more innovation happening on PC\/console in terms of business models and distribution, do you think mobile feels less experimental these days? Why or why not?
\nHope Cochran: Mobile is still trying to push the technology forward, the important element of being cross-platform is difficult. When you have a AAA game, bringing it to mobile is challenging and yet it opens up an entire universe of scale. The metrics are also very different for mobile though.
\nDaniel Li: It seems like the big monetization innovation that has happened over the last couple of years has been the \u201cbattle pass\u201d type of subscription where you can unlock more content by playing. Obviously that\u2019s gone over to mobile, but it doesn\u2019t feel like mobile has had some sort of new monetization unlock. The other thing that\u2019s happened on desktop is the success of the \u201cpay $10 or $20 or $20 for this indie game\u201d type of thing, and it feels like that\u2019s not going to happen on mobile because of the price points that people are used to paying.
\nAlice Lloyd George, Rogue VC<\/p>\n