WhatsApp has enjoyed unrivaled reach in India for years. By mid-2019, the Facebook-owned app had amassed over 400 million users in the country. Its closest app rival at the time was YouTube, which, according to the company\u2019s own statement and data from mobile insight firm App Annie, had about 260 million users in India then.
\nThings have changed dramatically since.
\nIn the month of December, YouTube had 425 million monthly active users on Android phones and tablets in India, according to App Annie, the data of which an industry executive shared with TechCrunch. In comparison, WhatsApp had 422 million monthly active users on Android in India last month.<\/p>\n
Factoring in the traction both these apps have garnered on iOS devices, WhatsApp still assumes a lead in India with 459 million active users1, but YouTube is not too far behind with 452 million users.
\nWith China keeping its doors closed to U.S. tech giants, India emerged as the top market for Silicon Valley and Chinese companies looking to continue their growth in the last decade. India had about 50 million internet users in 2010, but it ended the decade with more than 600 million. Google and Facebook played their part to make this happen.
\nIn the last four years, both Google and Facebook have invested in ways to bring the internet to people who are offline in India, a country of nearly 1.4 billion people. Google kickstarted a project to bring Wi-Fi to 400 railway stations in the country and planned to extend this program to other public places. Facebook launched Free Basics in India, and then \u2014 after the program was banned in the country \u2014 it launched Express Wi-Fi.
\nBoth Google and Facebook, which identify India as their biggest market by users, have scaled down on their connectivity efforts in recent years after India\u2019s richest man, Mukesh Ambani, took it upon himself to bring the country online. After he succeeded, both the companies bought multibillion-dollar\u00a0stakes in his firm, Jio Platforms, which has amassed over 400 million subscribers.
\nJio Platforms\u2019 cut-rate mobile data tariff has allowed hundreds of millions of people in India, where much of the online user base was previously too conscious about how much data they spent on the internet, to consume, worry-free, hours of content on YouTube and other video platforms in recent years. This growth might explain why Google is doubling down on short-video apps.
\nThe new figures shared with TechCrunch illustrate a number of other findings about the Indian market. Even as WhatsApp\u2019s growth has slowed2 in India, it continues to enjoy an unprecedented loyalty among its users.
\nMore than 95% of WhatsApp\u2019s monthly active users in India use the app each day, and nearly its entire user base checks the app at least once a week. In comparison, three-fourths of YouTube\u2019s monthly active users in India are also its daily active users.
\nThe data also showed that Google\u2019s eponymous app as well as Chrome \u2014 both of which, like YouTube, ship pre-installed3 on most Android smartphones \u2014 has also surpassed over 400 million monthly active users in India in recent months. Facebook\u2019s app, in comparison, had about 325 million monthly active users in India last month.
\nWhen asked for comment, a Google spokesperson pointed TechCrunch to a report from Comscore last year, which estimated that YouTube had about 325 million monthly unique users in India in May 2020.
\nA separate report by research firm Media Partners Asia on Monday estimated that YouTube commanded 43% of the revenue generated in the online video market in India last year (about $1.4 billion). Disney+ Hotstar assumed 16% of the market, while Netflix had 14%.<\/p>\n
Google invests in Indian startups Glance and DailyHunt<\/p>\n
1 For simplicity, I have not factored in the traction WhatsApp Business and YouTube Kids apps have received in India. WhatsApp and YouTube also maintain apps on KaiOS, which powers JioPhone feature handsets in India. At last count \u2014 which was a long time ago \u2014 more than 40 million JioPhone handsets had shipped in India. TechCrunch could not determine the inroads any app has made on this platform. Additionally, the figures of YouTube on Android (phones and tablets) and iOS (iPhone and iPad) will likely have an overlap. The same is not true of WhatsApp, which restricts one phone number to one account. So if I have WhatsApp installed on an iPhone with my primary phone number, I can\u2019t use WhatsApp with the same number on an Android phone \u2014 at least not concurrently.
\n2 WhatsApp Business appears to be growing fine, having amassed over 50 million users in India. And some caveats from No. 1 also apply here.
\n3 Users still have to engage with the app for App Annie and other mobile insight firms to count them as active. So while pre-installing the app provides Google an unprecedented distribution, their apps still have to win over users.<\/p>\n