{"id":101104,"date":"2020-11-12T08:02:15","date_gmt":"2020-11-12T04:02:15","guid":{"rendered":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/"},"modified":"2020-11-12T08:02:15","modified_gmt":"2020-11-12T04:02:15","slug":"mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing","status":"publish","type":"post","link":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/","title":{"rendered":"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019"},"content":{"rendered":"<p>Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV reality series about ghosting (the dating practice, not anything supernatural).<br \/>\nUntil now, Unrd (pronounced \u201cunread\u201d) has created original crime, horror and romance stories that are told through characters\u2019 phones, through content like text messages, video footage and more.<br \/>\nStarting next week, on November 16, the app will feature a version of \u201cGhosted\u201d that \u2014 unlike the TV show \u2014 is scripted, as users explore characters\u2019 text messages, photos and video calls to discover why they\u2019ve been ghosted. They\u2019ll even get to vote on whether the characters should \u201cghost\u201d or \u201cmake up\u201d before they see the stories\u2019 ending (their votes won\u2019t affect the outcome).<\/p>\n<p>MTV  Head of Digital Rory Brown told me that this was a \u201cvery close collaboration\u201d between MTV and the Unrd team, led by CEO Shib Hussain.<br \/>\n\u201cThis is the first time they\u2019ve partnered with an already established IP \u2014\u00a0but that didn\u2019t scare us at all, to be that first media partner that they worked with,\u201d Brown said. \u201cThere was a strong point of view on our side of the house how to keep it true to the existed format, while the Unrd team helped us reimagine it, and our collaboration met in the middle of that Venn diagram.\u201d<\/p>\n<p>Image Credits: Unrd<\/p>\n<p>He also argued that while interactivity can be \u201ca bit of a buzzword in the industry,\u201d Unrd isn\u2019t focusing on \u201cinteractivity for interactivity\u2019s sake.\u201d Instead, the aim is to create \u201ca more immersive experience for the user.\u201d<br \/>\nUnrd will feature three stories tied to \u201cGhosted,\u201d each of them unfolding over six days.<br \/>\n\u201cThe key thing that we do different is this notion of real time,\u201d Hussain said. \u201cYou can\u2019t just binge it and consume every story in one day. You\u2019ve got to wait with the character for the next message. That\u2019s more immersive, and it\u00a0also builds that tension and excitement amongst users as well.\u201d<br \/>\nBrown noted that these Unrd stories are launching during a break in the second season of \u201cGhosted.\u201d The hope is that they\u2019ll keep existing fans engaged while creating new fans as well.<br \/>\n\u201cAt MTV, we\u2019re always going to keep looking at ways to test the elasticity of IP,\u201d he said. \u201cI think Unrd is one way to do that. We\u2019re\u00a0talking to other partners, but Shib and his team have been fantastic to work with and we\u2019d love to keep the relationship going.\u201d<\/p>\n<p>HBO releases a wellness-focused AR app to promote \u2018His Dark Materials\u2019<\/p>\n<p><a href=\"https:\/\/guce.techcrunch.com\/consent?brandType=nonEU&#038;done=https%3A%2F%2Ftechcrunch%2Ecom%2F2020%2F11%2F11%2Fmtv%2Dpartners%2Dwith%2Dunrd%2Dto%2Dcreate%2Da%2Dmobile%2Dversion%2Dof%2Dghosted%2Dlove%2Dgone%2Dmissing%2F&#038;gcrumb=P04-46c=\">MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV reality series about ghosting (the dating practice, not anything supernatural). Until now, Unrd (pronounced \u201cunread\u201d) has created original crime, horror and romance stories that are told through characters\u2019 phones, through content like text [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5112,5143,5181,5114,9277,9278],"tags":[527,188,1281],"class_list":["post-101104","post","type-post","status-publish","format-standard","hentry","category-apps","category-entertainment","category-media","category-mobile","category-mtv","category-unrd","tag-hbo","tag-ip","tag-mtv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019 - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439<\/title>\n<meta name=\"description\" content=\"Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019 - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\" \/>\n<meta property=\"og:description\" content=\"Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T04:02:15+00:00\" \/>\n<meta name=\"author\" content=\"Mobile news chief editor\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobile news chief editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/\"},\"author\":{\"name\":\"Mobile news chief editor\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\"},\"headline\":\"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019\",\"datePublished\":\"2020-11-12T04:02:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/\"},\"wordCount\":463,\"commentCount\":0,\"keywords\":[\"HBO\",\"IP\",\"MTV\"],\"articleSection\":[\"Apps\",\"Entertainment\",\"Media\",\"Mobile\",\"mtv\",\"Unrd\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/\",\"name\":\"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019 - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#website\"},\"datePublished\":\"2020-11-12T04:02:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\"},\"description\":\"Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043c\u0435\u043d\u044e\",\"item\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/\",\"name\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439\",\"description\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430: \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/#\\\/schema\\\/person\\\/659775c2c0130cf3d639e6e8c0aede94\",\"name\":\"Mobile news chief editor\",\"url\":\"https:\\\/\\\/phonezone.ru\\\/news\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019 - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","description":"Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/","og_locale":"ru_RU","og_type":"article","og_title":"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019 - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","og_description":"Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV","og_url":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/","og_site_name":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","article_published_time":"2020-11-12T04:02:15+00:00","author":"Mobile news chief editor","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Mobile news chief editor","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/#article","isPartOf":{"@id":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/"},"author":{"name":"Mobile news chief editor","@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94"},"headline":"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019","datePublished":"2020-11-12T04:02:15+00:00","mainEntityOfPage":{"@id":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/"},"wordCount":463,"commentCount":0,"keywords":["HBO","IP","MTV"],"articleSection":["Apps","Entertainment","Media","Mobile","mtv","Unrd"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/","url":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/","name":"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019 - \u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","isPartOf":{"@id":"https:\/\/phonezone.ru\/news\/#website"},"datePublished":"2020-11-12T04:02:15+00:00","author":{"@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94"},"description":"Mobile storytelling startup Unrd is making its first move into adapting existing intellectual property \u2014 specifically \u201cGhosted: Love Gone Missing,\u201d an MTV","breadcrumb":{"@id":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/phonezone.ru\/news\/mtv-partners-with-unrd-to-create-a-mobile-version-of-ghosted-love-gone-missing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043c\u0435\u043d\u044e","item":"https:\/\/phonezone.ru\/news\/"},{"@type":"ListItem","position":2,"name":"MTV partners with Unrd to create a mobile version of \u2018Ghosted: Love Gone Missing\u2019"}]},{"@type":"WebSite","@id":"https:\/\/phonezone.ru\/news\/#website","url":"https:\/\/phonezone.ru\/news\/","name":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439","description":"\u041d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430: \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/phonezone.ru\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/phonezone.ru\/news\/#\/schema\/person\/659775c2c0130cf3d639e6e8c0aede94","name":"Mobile news chief editor","url":"https:\/\/phonezone.ru\/news\/author\/admin\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts\/101104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/comments?post=101104"}],"version-history":[{"count":0,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/posts\/101104\/revisions"}],"wp:attachment":[{"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/media?parent=101104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/categories?post=101104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonezone.ru\/news\/wp-json\/wp\/v2\/tags?post=101104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}