{"id":100975,"date":"2020-05-19T08:03:01","date_gmt":"2020-05-19T04:03:01","guid":{"rendered":"https:\/\/phonezone.ru\/news\/disney-streaming-exec-kevin-mayer-becomes-tiktoks-new-ceo\/"},"modified":"2020-05-19T08:03:01","modified_gmt":"2020-05-19T04:03:01","slug":"disney-streaming-exec-kevin-mayer-becomes-tiktoks-new-ceo","status":"publish","type":"post","link":"https:\/\/phonezone.ru\/news\/disney-streaming-exec-kevin-mayer-becomes-tiktoks-new-ceo\/","title":{"rendered":"Disney streaming exec Kevin Mayer becomes TikTok\u2019s new CEO"},"content":{"rendered":"<p>Kevin Mayer,  head of The Walt Disney Company&rsquo;s  direct-to-consumer and international business, is departing to become CEO of TikTok, as well as COO of the popular video app&rsquo;s parent company ByteDance.<br \/>\nFounder Yiming Zhang will continue to serve as ByteDance CEO, while TikTok  President Alex Zhu (formerly the co-founder of the predecessor app Musical.ly) becomes ByteDance&rsquo;s vice president of product and strategy.<br \/>\n&ldquo;I&rsquo;m thrilled to have the opportunity to join the amazing team at ByteDance,&rdquo; Mayer said in a statement. &ldquo;Like everyone else, I&rsquo;ve been impressed watching the company build something incredibly rare in TikTok &ndash; a creative, positive online global community &ndash; and I&rsquo;m excited to help lead the next phase of ByteDance&rsquo;s journey as the company continues to expand its breadth of products across every region of the world.&rdquo;<br \/>\nThe news was first reported by The New York Times and subsequently confirmed in announcements from ByteDance and Disney.<br \/>\nMayer&rsquo;s role involved overseeing Disney&rsquo;s streaming strategy, including the launch of Disney+ last fall, which has already grown to more than 50 million subscribers. He was also seen as a potential successor to Disney CEO Bob Iger; instead, Disney Parks, Experiences and Products Chairman Bob Chapek was named CEO in a sudden announcement in February.<br \/>\nMayer was likely an attractive choice to lead TikTok not just because of his streaming success, but also because hiring a high-profile American executive could help address&nbsp;politicians&rsquo; security concerns about the app&rsquo;s Chinese ownership.<br \/>\nOver at Disney, Rebecca Campbell (most recently president of Disneyland Resort, who also worked on the Disney+ launch as the company&rsquo;s president for Europe, Middle East and Africa) is taking over Mayer&rsquo;s role, while Josh D&rsquo;Amaro is taking on Chapek&rsquo;s old job as chairman of Disney parks, experiences and products.<br \/>\nIn a statement, Chapek said:<br \/>\nAs we look to grow our direct-to-consumer business and continue to expand into new markets, I can think of no one better suited to lead this effort than Rebecca. She is an exceptionally talented and dedicated leader with a wealth of experience in media, operations and international businesses. She played a critical role in the launch of Disney+ globally while overseeing the EMEA region, and her strong business acumen and creative vision will be invaluable in taking our successful and well-established streaming services into the future.<\/p>\n<p>Disney CEO Bob Iger immediately steps down from CEO position<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/guce.techcrunch.com\/consent?brandType=nonEU&#038;done=https%3A%2F%2Ftechcrunch%2Ecom%2F2020%2F05%2F18%2Fdisney%2Dkevin%2Dmayer%2Dtiktok%2Dceo%2F&#038;gcrumb=sz3GoXM=\">Disney streaming exec Kevin Mayer becomes TikTok\u2019s new CEO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Mayer, head of The Walt Disney Company&rsquo;s direct-to-consumer and international business, is departing to become CEO of TikTok, as well as COO of the popular video app&rsquo;s parent company ByteDance. Founder Yiming Zhang will continue to serve as ByteDance CEO, while TikTok President Alex Zhu (formerly the co-founder of the predecessor app Musical.ly) becomes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5143,8808,5181,5114,5115,8809,7217],"tags":[28,8812,8810,8811],"class_list":["post-100975","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-kevin-mayer","category-media","category-mobile","category-social","category-the-walt-disney-company","category-tiktok","tag-ceo","tag-disney-parks","tag-founder-yiming-zhang","tag-rebecca-campbell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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