Архив метки: Jersey

YouTube partners with Merchbar to sell music artists’ swag underneath videos

YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.
Last year, YouTube announced a series of enhancements to the platform which focused on revenue generation, including channel memberships, premieres, merchandise and more.
The merchandise feature was one of the more notable additions, as it lets creators put a shelf beneath their video where they can sell directly to fans. For example, they could sell their branded apparel like shirts and hats and other items.
At launch, YouTube had partnered with custom t-shirt maker Teespring on the effort. Earlier this year, the Merch shelf gained several more partners, including Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth.
The company claimed at the time that “thousands” of channels had more than doubled their revenue as a result of Merch shelf and other integrations, like Super Chat and Channel Memberships.

With this new Merchbar partnership, YouTube is now focused on serving its artist community.
Merchbar today carries more than 1 million items from 35,000 artists, making it one of the largest music merchandise aggregators worldwide. Now, YouTube artists who have an Official Artist Channel on the platform will be able to promote their merchandise right beneath their music videos. (Marshmello, never one to shy away from a marketing opportunity, made a soccer jersey exclusively for Merchbar and YouTube.)
As with prior merchandise integrations, the new Merchbar shelf will sit directly under videos on both desktop and web. Users can also click through from the shelf to the artist’s Merchbar website. In prior merchandise partnerships, YouTube took a small cut of transactions on items sold through its site. It didn’t say what sort of deal it has with Merchbar, however.
The launch comes at a time when Google is more heavily invested in its YouTube Music service, a Spotify and Apple Music rival designed to offer both music and videos, including content not found elsewhere, like live performances or remixes. The company recently made the YouTube Music app the default music app on Android, which should boost its adoption.
Eligible artists who have a Merchbar store offering U.S. fulfillment can sign up for the new merch shelf from YouTube Studio.
The feature is launching first in the U.S., and will later expand internationally.

YouTube partners with Merchbar to sell music artists’ swag underneath videos

Google Wallet Picks Up Steam With NJ Transit Partnership

wallet

The days of scrounging in your pockets for bus fare are over, if Google and NJ Transit have anything to say about it. NJ Governor Chris Christie announced earlier today that the third largest transit system in the country has partnered with Google to bring their wireless Wallet payment system to bus routes and rail lines in the Northeast.

Customers will be able to tap their Nexus S 4Gs at a handful of venues to fast-track their daily commute. So far, the list of supported locations includes ticket booths and windows at New York’s Penn Station and Newark Liberty International Airport Rail Station. Google Wallet can also be used on the 6, 43, 80, 81, 87, and 120 bus routes, with a few buses on the 126 line also packing support.

It was just yesterday that Google announced a handful of new retail partners for their NFC-based payment technology, but this is Google’s first big step into the transit space. It’s a smart, if somewhat obvious move for Google. In order for Google Wallet to be the revolution in transaction handling the company hopes for, it needs to start reaching beyond retail locations.

Integrating contactless payments into transit systems certainly isn’t a new concept, but it’s one that’s expected to drive NFC adoption in areas where public transport is a way of life. According to Vice President of Commerce Stephanie Tilenius, “transit has been a common element of every major successful NFC effort globally and is a critical component of Google Wallet’s success.”

It definitely doesn’t hurt that must-have new handsets like Google and Samsung’s long-awaited Galaxy Nexus will ship with NFC chips onboard. As more and more manufacturers jump on the NFC bandwagon, Google Wallet stands a fighting chance at becoming the payment method of choice for the tech-savvy.

On a more personal note, this comes as very welcome news to a former student of a commuter school. Dealing with lightly-creased dollar bills and finicky machines first thing in the morning often added an unneeded headache while dashing to class. Thankfully for Jersey taxpayers (myself included), the deal isn’t costing them a dime. After all, the price of execution will be well worth it if Google can prove that their payment system can handle thousands of transactions a day without a hitch.


Google Wallet Picks Up Steam With NJ Transit Partnership