Spotify ‘Sponsored Songs’ lets labels pay for plays

 A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

Spotify ‘Sponsored Songs’ lets labels pay for plays

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